Brandwave

How popular isMirka in search?

In September 2026, there were an estimated 33.1K branded searches for Mirka worldwide which is down 18.3% over the last 12 months. Mirka holds 3.5% estimated Share of Search among sanding block brands worldwide and is ranked 3rd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Diablo70.7%
  2. Festool25.8%
  3. Mirka3.5%
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Which sanding block brands compete with Mirka?

Mirka against sanding block brands worldwide, by month

Share of Search by month for Diablo, Festool, Mirka. The figures are in the table below the chart.

View monthly share of search table
MonthDiabloFestoolMirka
Oct 202556.9%38%5.1%
Nov 202556.9%38%5.1%
Dec 202570.7%25.8%3.5%
Jan 202665.8%29.4%4.8%
Feb 202665.8%29.4%4.8%
Mar 202656.9%38%5.1%
Apr 202665.8%29.4%4.8%
May 202670.7%25.8%3.5%
Jun 202661.7%33.7%4.5%
Jul 202665.8%29.4%4.8%
Aug 202665.8%29.4%4.8%
Sep 202670.7%25.8%3.5%
  1. 1.Diablo

    70.7%

    Held 1st. 673K estimated branded searches, +49.6% vs prior month. Share +4.9 points.

  2. 2.Festool

    25.8%

    Held 2nd. 246K estimated branded searches, +22.4% vs prior month. Share -3.5 points.

  3. 3.Mirka

    3.5%

    Held 3rd. 33.1K estimated branded searches, 0% vs prior month. Share -1.4 points.

Compare search popularity between Mirka and its closest rivals

How has branded search demand for Mirka changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Mirka worldwide fell from 40.5K to 33.1K.
  • Across the 12 months ending September 2026, Mirka’s estimated Share of Search among sanding block brands worldwide decreased from 5.1% to 3.5%.
  • Across the 12 months ending September 2026, Mirka’s estimated Share of Search among sanding block brands worldwide peaked at 5.1% in October 2025 and was lowest at 3.5% in December 2025.

How did search popularity change for sanding block brands worldwide in September 2026?

  1. In September 2026, Diablo gained estimated Share of Search among sanding block brands worldwide, from 65.8% to 70.7%.

  2. In September 2026, Festool lost estimated Share of Search among sanding block brands worldwide, from 29.4% to 25.8%.

  3. In September 2026, Mirka lost estimated Share of Search among sanding block brands worldwide, from 4.8% to 3.5%.

Where does Mirka compete?

Mirka is ranked in seven competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Orbital sander brands6th of 70.73%Show ranking
Drywall sander brands5th of 50.87%Show ranking
Sanding sponge brands3rd of 43.4%Show ranking
Sanding block brands3rd of 33.5%Shown above
Sandpaper brands3rd of 33.5%Show ranking
Abrasive brands2nd of 68.4%Show ranking
Sanding discs brands2nd of 410.8%Show ranking

How is Mirka measured?

Brandwave collects information about searches that people make online using Mirka’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • mirka

Do you work for Mirka? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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Is Mirka your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.