Brandwave

How popular isMirka?

In September 2026, people searched for Mirka by name about 33,100 times worldwide, an 18.3% decrease from the previous year. These searches made up 1.4% of all global hand sander brand searches, placing Mirka sixth out of seven brands. When we asked both ChatGPT and Google AI Overviews about hand sander brands, Mirka appeared in three of the five answers and was the most recommended of the seven.

Search and AI answers in September 2026

Mirka is the sixth most searched of 7 competitors and the most recommended in AI answers.

  1. MakitaShare of searches 39%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  2. DeWaltShare of searches 27.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  3. CraftsmanShare of searches 12.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. FestoolShare of searches 10.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  5. MirkaShare of searches 1.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st

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Top hand sander brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Mirka was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Mirka is the most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Mirka1st
  2. Festool2nd
  3. DeWalt3rd
  4. Makita4th
  5. Bosch5th
  6. Craftsman–
  7. Black+Decker–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • DeWalt3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Festool3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Mirka3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Makita2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bosch1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Craftsman0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Black+Decker0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about hand sander brands

5 answers

  • Asked ChatGPT

    “Which hand sander brand should I buy?”

    1. 1Mirka
    2. 2DeWalt

  • Asked ChatGPT

    “What are the best hand sander brands?”

    1. 1Mirka
    2. 2Festool
    3. 3DeWalt
    4. 4Bosch
    5. 5Makita

  • Asked ChatGPT

    “What's the best hand sander brand for wood finishing?”

    1. 1Mirka
    2. 2Festool

  • Searched Google, AI Overview

    “best hand sander”

    1. 1DeWalt
    2. 2Makita
    3. 3Festool

  • Searched Google, AI Overview

    “hand sander for wood”

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

    Which hand sander brands compete with Mirka?

    Mirka against hand sander brands worldwide, by month

    Share of searches by month for Makita, DeWalt, Craftsman, Festool, Black+Decker, Mirka. The figures are in the table below the chart.

    View monthly share of searches table
    MonthMakitaDeWaltCraftsmanFestoolBlack+DeckerMirkaBosch
    Oct 202546.9%23.7%8.7%10.6%8.6%1.4%0.01%
    Nov 202544.4%27.2%8.1%10%8.9%1.3%0.01%
    Dec 202540.2%29.8%10.9%8.9%8.9%1.2%<0.01%
    Jan 202638.4%28%12.5%10.2%9.2%1.7%0.01%
    Feb 202637.4%27.6%15.1%10.1%8.2%1.7%0.01%
    Mar 202639.5%24.2%16.2%10.8%7.9%1.5%0.01%
    Apr 202637.3%27.2%14.9%10%8.9%1.6%0.02%
    May 202637%26.7%14.6%9.7%10.7%1.3%0.02%
    Jun 202637.3%26.9%14.7%9.8%9.8%1.3%0.01%
    Jul 202635.7%25.8%17.2%9.4%10.3%1.5%0.02%
    Aug 202638.4%27.7%15.2%8.3%9.1%1.4%0.02%
    Sep 202639%27.8%12.5%10.2%9.1%1.4%0.02%

    1. 1.Makita

      39%

      Held 1st. 944K estimated branded searches, +1.2% vs prior month. Share +0.6 points.

    2. 2.DeWalt

      27.8%

      Held 2nd. 673K estimated branded searches, 0% vs prior month. Share +0.1 points.

    3. 3.Craftsman

      12.5%

      Held 3rd. 301K estimated branded searches, -18.2% vs prior month. Share -2.7 points.

    4. 4.Festool

      10.2%

      Moved from 5th to 4th. 246K estimated branded searches, +22.4% vs prior month. Share +1.9 points.

    5. 5.Black+Decker

      9.1%

      Moved from 4th to 5th. 220K estimated branded searches, 0% vs prior month. Share 0 points.

    6. 6.Mirka

      1.4%

      Held 6th. 33.1K estimated branded searches, 0% vs prior month. Share 0 points.

    7. 7.Bosch

      0.02%

      Held 7th. 390 estimated branded searches, 0% vs prior month. Share 0 points.

    Compare popularity between Mirka and its closest rivals

    Every comparison with Mirka

    19 comparisons

    How has branded search demand for Mirka changed worldwide over the last 12 months?

    2 findings
    • Across the 12 months ending September 2026, estimated monthly branded searches for Mirka worldwide fell from 40.5K to 33.1K.
    • Across the 12 months ending September 2026, Mirka’s share of searches among hand sander brands worldwide held steady at 1.4%.

    How did search popularity change for hand sander brands worldwide in September 2026?

    6 changes

    1. In September 2026, Festool overtook Black+Decker to rank 4th among hand sander brands worldwide, with 10.2% of the searches.

    2. In September 2026, Makita gained share of searches among hand sander brands worldwide, from 38.4% to 39%.

    3. In September 2026, Craftsman lost share of searches among hand sander brands worldwide, from 15.2% to 12.5%.

    4. Estimated monthly branded searches for Bosch worldwide rose 21.9% over 12 measured months, from 320 to 390 in September 2026.

    5. Estimated monthly branded searches for Mirka worldwide fell 18.3% over 12 measured months, from 40.5K to 33.1K in September 2026.

    6. Estimated monthly branded searches for Black+Decker worldwide fell 10.2% over 12 measured months, from 245K to 220K in September 2026.

    How are Mirka’s branded searches counted?

    1 search term

    Brandwave collects information about searches that people make online using Mirka’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

    • mirka

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    How the Brand Demand Index is measured

    Where does Mirka compete?

    Mirka is ranked in nine competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
    Competitor setRankShare of searchesRanking
    Orbital sander brands6th of 70.73%Show ranking
    Drywall sander brands5th of 60.87%Show ranking
    Sander brands6th of 61.2%Show ranking
    Hand sander brands6th of 71.4%Shown above
    Sanding discs brands4th of 62.3%Show ranking
    Sandpaper brands4th of 52.3%Show ranking
    Sanding block brands4th of 52.3%Show ranking
    Sanding sponge brands3rd of 43.4%Show ranking
    Abrasive brands2nd of 88.2%Show ranking
    Creator with pink hair and a pink jacket

    Is Mirka your brand?

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