Brandwave

How popular isMirka in search?

In September 2026, there were an estimated 33.1K branded searches for Mirka worldwide which is down 18.3% over the last 12 months. Mirka holds 0.69% estimated Share of Search among orbital sander brands worldwide and is ranked 7th of 7 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Milwaukee38.3%
  2. Makita21%
  3. Ryobi17.3%
  4. DeWalt14.1%
  5. Festool5.1%
  6. Bosch3.5%
  7. Mirka0.69%
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Which orbital sander brands compete with Mirka?

Mirka against orbital sander brands worldwide, by month

Share of Search by month for Milwaukee, Makita, Ryobi, DeWalt, Festool, Bosch, Mirka. The figures are in the table below the chart.

View monthly share of search table
MonthMilwaukeeMakitaRyobiDeWaltFestoolBoschMirka
Oct 202539.7%24.9%13.8%11.9%5.3%3.6%0.72%
Nov 202537%23.7%17.2%13.6%5%2.8%0.67%
Dec 202540.3%21.3%15.5%14.8%4.4%3.1%0.6%
Jan 202638.8%20.8%16.5%14.3%5.2%3.6%0.86%
Feb 202640.3%21.2%14.3%14.8%5.4%3.1%0.89%
Mar 202635.6%22.6%18.8%13.1%5.9%3.3%0.79%
Apr 202636.4%19.6%21.6%13.4%4.9%3.4%0.81%
May 202636.2%19.7%21.9%13.3%4.9%3.4%0.66%
Jun 202636.1%19.6%22.1%13.3%4.9%3.3%0.65%
Jul 202640.6%18%20.3%12.2%4.5%3.7%0.73%
Aug 202637.9%20.6%18.6%13.9%4.2%4.2%0.68%
Sep 202638.3%21%17.3%14.1%5.1%3.5%0.69%
  1. 1.Milwaukee

    38.3%

    Held 1st. 1.8M estimated branded searches, 0% vs prior month. Share +0.4 points.

  2. 2.Makita

    21%

    Held 2nd. 1M estimated branded searches, +1.1% vs prior month. Share +0.5 points.

  3. 3.Ryobi

    17.3%

    Held 3rd. 825K estimated branded searches, -8.3% vs prior month. Share -1.3 points.

  4. 4.DeWalt

    14.1%

    Held 4th. 673K estimated branded searches, 0% vs prior month. Share +0.2 points.

  5. 5.Festool

    5.1%

    Moved from 6th to 5th. 246K estimated branded searches, +22.4% vs prior month. Share +1 points.

  6. 6.Bosch

    3.5%

    Moved from 5th to 6th. 169K estimated branded searches, -17.6% vs prior month. Share -0.7 points.

  7. 7.Mirka

    0.69%

    Held 7th. 33.1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Mirka and its closest rivals

How has branded search demand for Mirka changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Mirka worldwide fell from 40.5K to 33.1K.
  • Across the 12 months ending September 2026, Mirka’s estimated Share of Search among orbital sander brands worldwide held steady, from 0.72% to 0.69%.

How did search popularity change for orbital sander brands worldwide in September 2026?

  1. In September 2026, Festool overtook Bosch to rank 5th among orbital sander brands worldwide, with 5.1% estimated Share of Search.

  2. In September 2026, Ryobi lost estimated Share of Search among orbital sander brands worldwide, from 18.6% to 17.3%.

  3. In September 2026, Bosch lost estimated Share of Search among orbital sander brands worldwide, from 4.2% to 3.5%.

  4. Estimated monthly branded searches for Makita worldwide fell 28.5% over 12 measured months, from 1.4M to 1M in September 2026.

  5. Estimated monthly branded searches for Milwaukee worldwide fell 18.3% over 12 measured months, from 2.2M to 1.8M in September 2026.

  6. Estimated monthly branded searches for Mirka worldwide fell 18.3% over 12 measured months, from 40.5K to 33.1K in September 2026.

Where does Mirka compete?

Mirka is ranked in seven competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Orbital sander brands7th of 70.69%Shown above
Drywall sander brands5th of 50.87%Show ranking
Sanding sponge brands3rd of 43.4%Show ranking
Sanding block brands3rd of 33.5%Show ranking
Sandpaper brands3rd of 33.5%Show ranking
Abrasive brands2nd of 68.4%Show ranking
Sanding discs brands2nd of 410.8%Show ranking

How is Mirka measured?

Brandwave collects information about searches that people make online using Mirka’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • mirka

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How the Brand Demand Index is measured

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Is Mirka your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.