How popular isMirka in search?
In September 2026, there were an estimated 33.1K branded searches for Mirka worldwide which is down 18.3% over the last 12 months. Mirka holds 0.69% estimated Share of Search among orbital sander brands worldwide and is ranked 7th of 7 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which orbital sander brands compete with Mirka?
Share of Search by month for Milwaukee, Makita, Ryobi, DeWalt, Festool, Bosch, Mirka. The figures are in the table below the chart.
View monthly share of search table
| Month | Milwaukee | Makita | Ryobi | DeWalt | Festool | Bosch | Mirka |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 39.7% | 24.9% | 13.8% | 11.9% | 5.3% | 3.6% | 0.72% |
| Nov 2025 | 37% | 23.7% | 17.2% | 13.6% | 5% | 2.8% | 0.67% |
| Dec 2025 | 40.3% | 21.3% | 15.5% | 14.8% | 4.4% | 3.1% | 0.6% |
| Jan 2026 | 38.8% | 20.8% | 16.5% | 14.3% | 5.2% | 3.6% | 0.86% |
| Feb 2026 | 40.3% | 21.2% | 14.3% | 14.8% | 5.4% | 3.1% | 0.89% |
| Mar 2026 | 35.6% | 22.6% | 18.8% | 13.1% | 5.9% | 3.3% | 0.79% |
| Apr 2026 | 36.4% | 19.6% | 21.6% | 13.4% | 4.9% | 3.4% | 0.81% |
| May 2026 | 36.2% | 19.7% | 21.9% | 13.3% | 4.9% | 3.4% | 0.66% |
| Jun 2026 | 36.1% | 19.6% | 22.1% | 13.3% | 4.9% | 3.3% | 0.65% |
| Jul 2026 | 40.6% | 18% | 20.3% | 12.2% | 4.5% | 3.7% | 0.73% |
| Aug 2026 | 37.9% | 20.6% | 18.6% | 13.9% | 4.2% | 4.2% | 0.68% |
| Sep 2026 | 38.3% | 21% | 17.3% | 14.1% | 5.1% | 3.5% | 0.69% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 38.3% | 1.8M | 0% | +0.4 points | |
| 2, held 2nd | 21% | 1M | +1.1% | +0.5 points | |
| 3, held 3rd | 17.3% | 825K | -8.3% | -1.3 points | |
| 4, held 4th | 14.1% | 673K | 0% | +0.2 points | |
| 5, moved from 6th to 5th | 5.1% | 246K | +22.4% | +1 pointsmoved from 6th to 5th | |
| 6, moved from 5th to 6th | 3.5% | 169K | -17.6% | -0.7 pointsmoved from 5th to 6th | |
| 7, held 7th | 0.69% | 33.1K | 0% | 0 points |
38.3%
Held 1st. 1.8M estimated branded searches, 0% vs prior month. Share +0.4 points.
2.
Makita21%
Held 2nd. 1M estimated branded searches, +1.1% vs prior month. Share +0.5 points.
3.
Ryobi
17.3%
Held 3rd. 825K estimated branded searches, -8.3% vs prior month. Share -1.3 points.
4.
DeWalt14.1%
Held 4th. 673K estimated branded searches, 0% vs prior month. Share +0.2 points.
5.Festool
5.1%
Moved from 6th to 5th. 246K estimated branded searches, +22.4% vs prior month. Share +1 points.
6.
Bosch3.5%
Moved from 5th to 6th. 169K estimated branded searches, -17.6% vs prior month. Share -0.7 points.
7.
Mirka0.69%
Held 7th. 33.1K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Mirka and its closest rivals
How has branded search demand for Mirka changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Mirka worldwide fell from 40.5K to 33.1K.
- Across the 12 months ending September 2026, Mirka’s estimated Share of Search among orbital sander brands worldwide held steady, from 0.72% to 0.69%.
How did search popularity change for orbital sander brands worldwide in September 2026?
6 changes
In September 2026, Festool overtook Bosch to rank 5th among orbital sander brands worldwide, with 5.1% estimated Share of Search.
In September 2026, Ryobi lost estimated Share of Search among orbital sander brands worldwide, from 18.6% to 17.3%.

In September 2026, Bosch lost estimated Share of Search among orbital sander brands worldwide, from 4.2% to 3.5%.

Estimated monthly branded searches for Makita worldwide fell 28.5% over 12 measured months, from 1.4M to 1M in September 2026.

Estimated monthly branded searches for Milwaukee worldwide fell 18.3% over 12 measured months, from 2.2M to 1.8M in September 2026.

Estimated monthly branded searches for Mirka worldwide fell 18.3% over 12 measured months, from 40.5K to 33.1K in September 2026.
Where does Mirka compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Orbital sander brands | 7th of 7 | 0.69% | Shown above |
| Drywall sander brands | 5th of 5 | 0.87% | Show ranking |
| Sanding sponge brands | 3rd of 4 | 3.4% | Show ranking |
| Sanding block brands | 3rd of 3 | 3.5% | Show ranking |
| Sandpaper brands | 3rd of 3 | 3.5% | Show ranking |
| Abrasive brands | 2nd of 6 | 8.4% | Show ranking |
| Sanding discs brands | 2nd of 4 | 10.8% | Show ranking |
How is Mirka measured?
Brandwave collects information about searches that people make online using Mirka’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- mirka
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Is Mirka your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.