Brandwave

How popular isBosch in search?

In August 2026, there were an estimated 206K branded searches for Bosch worldwide which held steady over the last 11 months. Bosch holds 8.4% estimated Share of Search among saw blade brands worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Makita33.5%
  2. DeWalt27.4%
  3. Diablo18.3%
  4. Freud12.2%
  5. Bosch8.4%
  6. Irwin0.18%
Bosch website (opens in a new tab)

Follow Bosch and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which saw blade brands compete with Bosch?

Bosch against saw blade brands worldwide, by month

Share of Search by month for Makita, DeWalt, Diablo, Freud, Bosch. The figures are in the table below the chart.

View monthly share of search table
MonthMakitaDeWaltDiabloFreudBoschIrwin
Oct 202540.6%22.4%15%15%6.9%0.22%
Nov 202539.1%26.4%14.4%14.4%5.5%0.17%
Dec 202532.9%27.1%22.1%12.1%5.6%0.18%
Jan 202630.8%25.2%20.6%16.8%6.4%0.2%
Feb 202632.1%26.3%21.5%14.4%5.5%0.21%
Mar 202636.4%24.5%16.4%16.4%6.2%0.2%
Apr 202630.8%25.2%20.6%16.8%6.4%0.2%
May 202629.4%24.1%24.1%16.1%6.1%0.19%
Jun 202633.1%27%18.1%14.8%6.8%0.18%
Jul 202631.3%25.6%20.9%14%7.9%0.2%
Aug 202633.5%27.4%18.3%12.2%8.4%0.18%
Sep 2026——————

  1. 1.Makita

    33.5%

    Held 1st. 823K estimated branded searches, +22.3% vs prior month. Share +2.2 points.

  2. 2.DeWalt

    27.4%

    Held 2nd. 673K estimated branded searches, +22.4% vs prior month. Share +1.8 points.

  3. 3.Diablo

    18.3%

    Held 3rd. 450K estimated branded searches, 0% vs prior month. Share -2.6 points.

  4. 4.Freud

    12.2%

    Held 4th. 301K estimated branded searches, 0% vs prior month. Share -1.8 points.

  5. 5.Bosch

    8.4%

    Held 5th. 206K estimated branded searches, +21.2% vs prior month. Share +0.5 points.

  6. 6.Irwin

    0.18%

    Held 6th. 4.4K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Bosch and its closest rivals

Every comparison with Bosch

How has branded search demand for Bosch changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Bosch worldwide held steady, from 207K to 206K.
  • Across the 11 months ending August 2026, Bosch’s estimated Share of Search among saw blade brands worldwide increased from 6.9% to 8.4%.
  • Across the 11 months ending August 2026, Bosch’s estimated Share of Search among saw blade brands worldwide peaked at 8.4% in August 2026 and was lowest at 5.5% in November 2025.

How did search popularity change for saw blade brands worldwide in August 2026?

  1. In August 2026, Makita gained estimated Share of Search among saw blade brands worldwide, from 31.3% to 33.5%.

  2. In August 2026, DeWalt gained estimated Share of Search among saw blade brands worldwide, from 25.6% to 27.4%.

  3. In August 2026, Diablo lost estimated Share of Search among saw blade brands worldwide, from 20.9% to 18.3%.

  4. In August 2026, Freud lost estimated Share of Search among saw blade brands worldwide, from 14% to 12.2%.

  5. Bosch’s estimated Share of Search among saw blade brands worldwide has gained ground for 3 months in a row, from 6.1% to 8.4% in August 2026.

  6. Estimated monthly branded searches for Irwin worldwide fell 33.3% over 11 measured months, from 6.6K to 4.4K in August 2026.

Where does Bosch compete?

Bosch is ranked in 35 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Inspection camera brands3rd of 63.3%Show ranking
Cordless drill brands5th of 55.1%Show ranking
Power tool brands5th of 55.1%Show ranking
Circular saw brands4th of 55.5%Show ranking
Hedge trimmer brands5th of 55.8%Show ranking
Range hoods4th of 66.1%Show ranking
Hole saw brands4th of 66.2%Show ranking
Laundry appliance brands5th of 57.6%Show ranking
Garden shredders4th of 68%Show ranking
Oven brands3rd of 58.2%Show ranking
Saw blade brands5th of 68.4%Shown above
Sander brands4th of 58.4%Show ranking
Router bit brands4th of 68.8%Show ranking
Stand mixer brands4th of 59.1%Show ranking
Bench grinders4th of 69.1%Show ranking
Power planers4th of 69.1%Show ranking
Heat gun brands4th of 69.7%Show ranking
Spirit level brands2nd of 510%Show ranking
Borescope brands2nd of 610.1%Show ranking
Irons3rd of 610.3%Show ranking
Grinding disc brands3rd of 610.8%Show ranking
Routers brands3rd of 511%Show ranking
Table saws3rd of 611.8%Show ranking
Mitre saws3rd of 612%Show ranking
Pressure washer accessories3rd of 612.2%Show ranking
Pressure washers3rd of 612.2%Show ranking
Pressure washer brands3rd of 512.4%Show ranking
Dishwasher brands3rd of 515.8%Show ranking
Refrigerator brands3rd of 516.1%Show ranking
Stud finder brands2nd of 629.6%Show ranking
Thermal camera brands1st of 631.3%Show ranking
Windshield wiper brands1st of 633.7%Show ranking
Car battery brands1st of 640.5%Show ranking
Hot water brands1st of 548%Show ranking
Heat pump water heating brands1st of 553.7%Show ranking

How is Bosch measured?

Brandwave collects information about searches that people make online using Bosch’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

3 branded search terms

  • bosch washer
  • bosch washing machine
  • bosch-home com

Do you work for Bosch? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Bosch your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free