Brandwave

Bosch vs CMT:Which is more popular by branded search?

In August 2026, CMT had more branded searches than Bosch among router bit brands worldwide. CMT was estimated to have 246K branded searches compared to Bosch’s 206K, and held a 10.4% Share of Search versus Bosch’s 8.8%. These are worldwide searches for English-language branded terms.

Share of Search among router bit brands worldwide in August 2026Which is more popular in search, Bosch or CMT?
Bosch8.8%206K searches
vs
CMT10.4%246K searches

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Which is more popular in search, Bosch or CMT?

Compare the router bit brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Bosch and CMT among router bit brands worldwide, by month

Share of Search by month for CMT, Bosch. The figures are in the table below the chart.

View monthly share of search table
MonthTrendFreudCMTBoschAmanaWhiteside
Oct 202546%13.8%30.7%6.4%2.8%0.37%
Nov 202559.5%17.8%11.9%6.8%3.6%0.39%
Dec 202567.4%13.6%9.1%6.3%3.3%0.36%
Jan 202664.1%15.8%10.5%6%3.2%0.35%
Feb 202663.7%15.6%10.4%6%3.8%0.42%
Mar 202660.7%18.2%10%6.9%3.7%0.49%
Apr 202660.7%18.2%10%6.9%3.7%0.49%
May 202665.4%16.1%8.8%6.1%3.2%0.43%
Jun 202661.4%15.1%12.3%7%3.7%0.5%
Jul 202664.7%13%10.6%7.3%3.9%0.52%
Aug 202663.7%12.8%10.4%8.8%3.8%0.51%
Sep 2026——————

How has the Bosch and CMT comparison changed over the last 12 months?

  • CMT was ahead of Bosch in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Bosch’s estimated Share of Search among router bit brands worldwide moved from 6.4% to 8.8%, and its estimated monthly branded searches moved from 207K to 206K.
  • Across the 11 months ending August 2026, CMT’s estimated Share of Search among router bit brands worldwide moved from 30.7% to 10.4%, and its estimated monthly branded searches moved from 1M to 246K.

How did search popularity change for router bit brands worldwide in August 2026?

  1. In August 2026, Bosch gained estimated Share of Search among router bit brands worldwide, from 7.3% to 8.8%.

  2. Estimated monthly branded searches for CMT worldwide fell 75.4% over 11 measured months, from 1M to 246K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Bosch’s and CMT’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bosch

3 branded search terms

  • bosch washer
  • bosch washing machine
  • bosch-home com

CMT

1 branded search term

  • cmt

How the Brand Demand Index is measured

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