Brandwave

Bosch vs Speed Queen:Which is more popular?

In September 2026, Bosch had more branded searches than Speed Queen among washing machine brands worldwide. Bosch had about 165,000 branded searches, while Speed Queen had 135,000. Bosch made up 3.3% of all washing machine brand searches we track, and Speed Queen accounted for 2.7%. When we asked ChatGPT and Google AI Overviews about washing machine brands, Speed Queen appeared in all five answers and Bosch in one. Speed Queen was mentioned before Bosch in every answer.

Among washing machine brands worldwide in September 2026

Who do people search for more?

Bosch, about 22% more searches than Speed Queen

Bosch 165K searchesSpeed Queen 135K searches

Who does AI mention more?

Speed Queen, mentioned in every answer we collected

Speed Queen in 5 of 5Bosch in 1 of 5

Who does AI recommend more?

Speed Queen, named ahead of Bosch in every answer

Speed Queen first in 5Bosch never first

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Top washing machine brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Speed Queen appeared in all five answers. Bosch was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Speed Queen was listed before Bosch in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. LG1st
  2. Speed Queen2nd
  3. Electrolux3rd
  4. Whirlpool4th
  5. GE Appliances5th
  6. Samsung6th
  7. Bosch7th
  8. Smeg–
  9. Midea–
  10. Beko–
  11. +4 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • LG5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Speed Queen5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Whirlpool4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Electrolux3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • GE Appliances3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bosch1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Samsung1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Smeg0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Midea0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Beko0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+4 more

See every answer about washing machine brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is Bosch or Speed Queen more popular in search?

This chart shows how often people search Google for Bosch and Speed Queen by name. Each line represents a brand's share of searches for all 14 washing machine brands we track, month by month, from English-language searches worldwide.

Bosch and Speed Queen among washing machine brands worldwide, by month

Share of searches by month for Bosch, Speed Queen. The figures are in the table below the chart.

View monthly share of searches table
MonthElectroluxSmegMideaBekoLGHaierBoschSamsungSpeed QueenGE AppliancesWestinghouseFisher & PaykelWhirlpoolMiele
Oct 202528.5%19.9%8.5%10.4%9%8.5%3.8%2.9%2.6%2.6%2.6%0.63%0.15%0.02%
Nov 202536.7%20%7.4%9%6.5%7.4%2.7%3%2.2%2.2%2.2%0.54%0.11%0.02%
Dec 202528.1%22.5%8.4%10.3%7.3%10.3%3.1%2.8%2.5%2.1%2.1%0.51%0.12%0.02%
Jan 202627.7%22.6%8.3%10.2%8.7%8.3%3%2.8%3%2.5%2%0.61%0.15%0.02%
Feb 202626.6%22%8%9.8%10.3%8%2.9%3.8%2.9%2.4%2.4%0.59%0.14%0.02%
Mar 202629%19.5%8.7%8.7%11.1%8.7%3.2%3.4%2.6%2.1%2.1%0.64%0.13%0.02%
Apr 202630.4%17.4%9.1%9.1%7.9%11.2%3.3%3.1%3.3%2.2%2.2%0.55%0.11%0.02%
May 202630%17.1%11%9%7.8%11%3.3%3%2.7%2.2%2.2%0.54%0.13%0.02%
Jun 202628.6%14%15.7%10.5%7.4%10.5%3.1%2.9%2.6%2.1%2.1%0.52%0.13%0.02%
Jul 202624.2%17.5%16.3%10.9%7.7%8.9%3.3%3.5%2.7%2.2%2.2%0.54%0.16%0.02%
Aug 202629.1%17.4%13%8.7%9.2%7.1%3.9%3.4%3.2%2.1%2.1%0.53%0.16%0.02%
Sep 202630.1%20.5%11%9%7.7%7.4%3.3%3%2.7%2.2%2.2%0.54%0.16%0.02%

How has the Bosch and Speed Queen comparison changed over the last 12 months?

3 findings
  • Bosch was ahead of Speed Queen in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Bosch’s share of searches among washing machine brands worldwide moved from 3.8% to 3.3%, and its estimated monthly branded searches moved from 201K to 165K.
  • Across the 12 months ending September 2026, Speed Queen’s share of searches among washing machine brands worldwide moved from 2.6% to 2.7%, and its estimated monthly branded searches held steady at 135K.

How did search popularity change for washing machine brands worldwide in September 2026?

1 change

  1. In September 2026, Bosch lost share of searches among washing machine brands worldwide, from 3.9% to 3.3%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Bosch’s and Speed Queen’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bosch

1 branded search term

  • bosch washing machine

Speed Queen

1 branded search term

  • speed queen

How the Brand Demand Index is measured

Other head-to-heads among washing machine brands

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