Brandwave

Bosch vs Kapro:Which is more popular?

In September 2026, Bosch had more branded searches than Kapro among spirit level brands worldwide. Bosch had about 166,000 branded searches, while Kapro had 4,400. Bosch made up 78.7% of all spirit level brand searches we track, and Kapro accounted for 2.1%. When we asked ChatGPT and Google AI Overviews about spirit level brands, Kapro appeared in three of the five answers and Bosch in none.

Among spirit level brands worldwide in September 2026

Who do people search for more?

Bosch, about 38 searches for every 1 for Kapro

Bosch 166K searchesKapro 4.4K searches

Who does AI mention more?

Kapro, mentioned in 3 of 5 answers, Bosch in 0

Kapro in 3 of 5Bosch in 0 of 5

Who does AI recommend more?

Kapro, the only one of the two named

Kapro first in 3Bosch never named

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Top spirit level brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Kapro was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Bosch did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Stabila1st
  2. Empire2nd
  3. Kapro3rd
  4. Stanley4th
  5. Johnson Level5th
  6. Bosch–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Stabila4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Empire4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kapro3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Stanley2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Johnson Level2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bosch0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about spirit level brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Bosch or Kapro more popular in search?

This chart shows how often people search Google for Bosch and Kapro by name. Each line represents a brand's share of searches for all six spirit level brands we track, month by month, from English-language searches worldwide.

Bosch and Kapro among spirit level brands worldwide, by month

Share of searches by month for Bosch, Kapro. The figures are in the table below the chart.

View monthly share of searches table
MonthBoschStanleyStabilaEmpireKaproJohnson Level
Oct 202581.4%7.9%6%1.8%1.8%1.2%
Nov 202576.7%10.5%6.8%2%2.5%1.3%
Dec 202575.7%14%5.5%1.6%2%1.1%
Jan 202675.4%13.5%5.5%2%2.5%1.1%
Feb 202675.6%11.9%6.7%2%2.4%1.3%
Mar 202677.1%10.1%6.9%2%2.5%1.3%
Apr 202677.9%9.9%7%2.1%2.1%1.1%
May 202674.3%14.9%5.4%2%2.4%1.1%
Jun 202678.8%10.2%5.8%2.1%2.1%1.1%
Jul 202677.8%11%5.7%2.1%2.1%1.4%
Aug 202681.2%9.5%4.9%1.8%1.8%0.97%
Sep 202678.7%10.2%5.7%2.1%2.1%1.1%

How has the Bosch and Kapro comparison changed over the last 12 months?

3 findings
  • Bosch was ahead of Kapro in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Bosch’s share of searches among spirit level brands worldwide moved from 81.4% to 78.7%, and its estimated monthly branded searches moved from 202K to 166K.
  • Across the 12 months ending September 2026, Kapro’s share of searches among spirit level brands worldwide moved from 1.8% to 2.1%, and its estimated monthly branded searches held steady at 4.4K.

How did search popularity change for spirit level brands worldwide in September 2026?

1 change
  1. In September 2026, Bosch lost share of searches among spirit level brands worldwide, from 81.2% to 78.7%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Bosch’s and Kapro’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bosch

2 branded search terms

  • bosch level
  • bosch washing machine

Kapro

1 branded search term

  • kapro

How the Brand Demand Index is measured

Other head-to-heads among spirit level brands

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