Brandwave

How popular isBosch in search?

In August 2026, there were an estimated 206K branded searches for Bosch worldwide which held steady over the last 11 months. Bosch holds 10% estimated Share of Search among spirit level brands worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Milwaukee89.1%
  2. Bosch10%
  3. Stabila0.59%
  4. Empire0.21%
  5. Stanley0.04%
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Which spirit level brands compete with Bosch?

Bosch against spirit level brands worldwide, by month

Share of Search by month for Milwaukee, Bosch. The figures are in the table below the chart.

View monthly share of search table
MonthMilwaukeeBoschStabilaEmpireStanley
Oct 202590.8%8.4%0.6%0.18%0.03%
Nov 202592.1%7%0.61%0.18%0.03%
Dec 202592.3%7.1%0.5%0.15%0.02%
Jan 202690.6%8.5%0.6%0.22%0.04%
Feb 202692.1%7.1%0.61%0.18%0.03%
Mar 202690.5%8.5%0.73%0.22%0.04%
Apr 202690.6%8.5%0.73%0.22%0.04%
May 202690.7%8.5%0.6%0.22%0.03%
Jun 202690.7%8.4%0.6%0.22%0.03%
Jul 202690.7%8.4%0.6%0.22%0.03%
Aug 202689.1%10%0.59%0.21%0.04%
Sep 2026—————
  1. 1.Milwaukee

    89.1%

    Held 1st. 1.8M estimated branded searches, 0% vs prior month. Share -1.6 points.

  2. 2.Bosch

    10%

    Held 2nd. 206K estimated branded searches, +21.2% vs prior month. Share +1.6 points.

  3. 3.Stabila

    0.59%

    Held 3rd. 12.1K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Empire

    0.21%

    Held 4th. 4.4K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Stanley

    0.04%

    Held 5th. 720 estimated branded searches, +22% vs prior month. Share 0 points.

Compare search popularity between Bosch and its closest rivals

How has branded search demand for Bosch changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Bosch worldwide held steady, from 207K to 206K.
  • Across the 11 months ending August 2026, Bosch’s estimated Share of Search among spirit level brands worldwide increased from 8.4% to 10%.
  • Across the 11 months ending August 2026, Bosch’s estimated Share of Search among spirit level brands worldwide peaked at 10% in August 2026 and was lowest at 7% in November 2025.

How did search popularity change for spirit level brands worldwide in August 2026?

  1. In August 2026, Bosch gained estimated Share of Search among spirit level brands worldwide, from 8.4% to 10%.

  2. In August 2026, Milwaukee lost estimated Share of Search among spirit level brands worldwide, from 90.7% to 89.1%.

  3. Estimated monthly branded searches for Stabila worldwide fell 18.2% over 11 measured months, from 14.8K to 12.1K in August 2026.

Where does Bosch compete?

Bosch is ranked in 23 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Cordless drill brands5th of 55.1%Show ranking
Power tool brands5th of 55.1%Show ranking
Circular saw brands4th of 55.5%Show ranking
Hedge trimmer brands5th of 55.8%Show ranking
Range hoods4th of 66.2%Show ranking
Laundry appliance brands5th of 57.6%Show ranking
Garden shredders4th of 68.1%Show ranking
Oven brands3rd of 58.3%Show ranking
Sander brands4th of 58.4%Show ranking
Stand mixer brands4th of 59.1%Show ranking
Bench grinders4th of 69.1%Show ranking
Power planers4th of 69.1%Show ranking
Spirit level brands2nd of 510%Shown above
Irons3rd of 610.3%Show ranking
Table saws3rd of 611.8%Show ranking
Mitre saws3rd of 612%Show ranking
Pressure washers3rd of 612.3%Show ranking
Pressure washer brands3rd of 512.4%Show ranking
Dishwasher brands3rd of 516.1%Show ranking
Refrigerator brands3rd of 516.5%Show ranking
Car battery brands1st of 640.5%Show ranking
Hot water brands1st of 548%Show ranking
Heat pump water heating brands1st of 555.9%Show ranking

How is Bosch measured?

Brandwave collects information about searches that people make online using Bosch’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

3 branded search terms

  • bosch washer
  • bosch washing machine
  • bosch-home com

Do you work for Bosch? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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Is Bosch your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.