Brandwave

Bosch vs Carrier:Which is more popular?

In September 2026, Bosch and Carrier were level in searches among heat pump brands worldwide, with an estimated 4.4K branded searches each, at 0.27% of the total each. When we asked ChatGPT and Google AI Overviews about heat pump brands, Carrier appeared in all five answers and Bosch in four. Carrier was mentioned before Bosch in four out of five answers.

Among heat pump brands worldwide in September 2026

Who do people search for more?

Bosch and Carrier are searched for about as often as each other.

Bosch 4.4K searchesCarrier 4.4K searches

Who does AI mention more?

Carrier, mentioned in every answer we collected

Carrier in 5 of 5Bosch in 4 of 5

Who does AI recommend more?

Carrier, named ahead of Bosch in 4 of 5 answers

Carrier first in 4Bosch first in 1

Follow Bosch vs Carrier and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top heat pump brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Carrier appeared in all five answers. Bosch was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Carrier was listed before Bosch in four out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Carrier1st
  2. Trane2nd
  3. Mitsubishi Electric3rd
  4. Bosch4th
  5. Daikin5th
  6. Panasonic–
  7. Rinnai–
  8. Fujitsu–
  9. Hitachi–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Trane5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Carrier5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Mitsubishi Electric4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bosch4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Daikin2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Panasonic0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Rinnai0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Fujitsu0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hitachi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about heat pump brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Bosch or Carrier more popular in search?

This chart shows how often people search Google for Bosch and Carrier by name. Each line represents a brand's share of searches for all nine heat pump brands we track, month by month, from English-language searches worldwide.

Bosch and Carrier among heat pump brands worldwide, by month

Share of searches by month for Bosch, Carrier. The figures are in the table below the chart.

View monthly share of searches table
MonthPanasonicDaikinMitsubishi ElectricTraneRinnaiFujitsuBoschCarrierHitachi
Oct 202552.9%27.3%6.7%6.7%4.5%1.1%0.33%0.49%0.06%
Nov 202556%23.9%7.1%5.9%4.8%1.4%0.35%0.43%0.06%
Dec 202553.8%28%5.6%5.6%4.6%1.4%0.41%0.41%0.06%
Jan 202652.2%26.9%6.6%6.6%5.4%1.3%0.39%0.59%0.08%
Feb 202660.9%21.4%6.4%5.3%4.3%0.87%0.38%0.47%0.06%
Mar 202651.6%29.6%7.3%5.9%4%0.85%0.29%0.44%0.05%
Apr 202657.2%26.2%6.4%5.2%3.5%0.79%0.31%0.31%0.05%
May 202656.3%26.6%6.5%5.3%3.6%1.1%0.26%0.32%0.04%
Jun 202647.3%33.2%8.1%5.4%3.7%1.6%0.27%0.4%0.05%
Jul 202650.4%30.3%7.4%6.1%3.3%1.5%0.3%0.55%0.06%
Aug 202653.6%26.9%6.6%6.6%4.4%1.1%0.26%0.39%0.05%
Sep 202654.5%27.7%6.8%5.6%3.7%1.1%0.27%0.27%0.05%

How has the Bosch and Carrier comparison changed over the last 12 months?

3 findings
  • Bosch was ahead of Carrier in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Bosch’s share of searches among heat pump brands worldwide moved from 0.33% to 0.27%, and its estimated monthly branded searches moved from 5.4K to 4.4K.
  • Across the 12 months ending September 2026, Carrier’s share of searches among heat pump brands worldwide moved from 0.49% to 0.27%, and its estimated monthly branded searches moved from 8.1K to 4.4K.

How did search popularity change for heat pump brands worldwide in September 2026?

2 changes
  1. In September 2026, Bosch rose from 8th to 7th among heat pump brands worldwide.

  2. In September 2026, Carrier fell from 7th to 8th among heat pump brands worldwide.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Bosch’s and Carrier’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bosch

1 branded search term

  • bosch heat pump

Carrier

1 branded search term

  • carrier heat pump

How the Brand Demand Index is measured

Other head-to-heads among heat pump brands

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.