Brandwave

Daikin vs Panasonic:Which is searched more?

In August 2026, Daikin had more branded searches than Panasonic among heat pump brands worldwide. Daikin was estimated to have 450K branded searches compared to Panasonic’s 74K, and held a 70.8% Share of Search versus Panasonic’s 11.6%. These are worldwide searches for English-language branded terms.

Share of Search among heat pump brands worldwide in August 2026Which is more popular in search, Daikin or Panasonic?
Daikin70.8%450K searches
vs
Panasonic11.6%74K searches

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Which is more popular in search, Daikin or Panasonic?

Compare the heat pump brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Daikin and Panasonic among heat pump brands worldwide, by month

Share of Search by month for Daikin, Panasonic. The figures are in the table below the chart.

View monthly share of search table
MonthDaikinPanasonic
Oct 202561.9%22.7%
Nov 202559.9%22%
Dec 202569%16.9%
Jan 202667%16.4%
Feb 202664.6%15.9%
Mar 202670.8%11.6%
Apr 202672.3%9.7%
May 202672.3%9.7%
Jun 202673.7%8.1%
Jul 202672.3%9.7%
Aug 202670.8%11.6%
Sep 2026——

How has the Daikin and Panasonic comparison changed over the last 12 months?

  • Daikin was ahead of Panasonic in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Daikin’s estimated Share of Search among heat pump brands worldwide moved from 61.9% to 70.8%, and its estimated monthly branded searches held steady at 450K.
  • Across the 11 months ending August 2026, Panasonic’s estimated Share of Search among heat pump brands worldwide moved from 22.7% to 11.6%, and its estimated monthly branded searches moved from 165K to 74K.

How did search popularity change for heat pump brands worldwide in August 2026?

  1. In August 2026, Panasonic gained estimated Share of Search among heat pump brands worldwide, from 9.7% to 11.6%.

  2. In August 2026, Daikin lost estimated Share of Search among heat pump brands worldwide, from 72.3% to 70.8%.

How each brand is measured

Brandwave collects information about searches that people make online using Daikin’s and Panasonic’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Daikin

1 branded search term

  • daikin

Panasonic

1 branded search term

  • panasonic tv

How the Brand Demand Index is measured

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Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.