Brandwave

Bosch vs Fujitsu:Which is more popular?

In September 2026, Fujitsu had more branded searches than Bosch among heat pump brands worldwide. Fujitsu had about 17,700 branded searches, while Bosch had 4,400. Fujitsu made up 1.1% of all heat pump brand searches we track, and Bosch accounted for 0.27%. When we asked ChatGPT and Google AI Overviews about heat pump brands, Bosch appeared in four of the five answers and Fujitsu in none.

Among heat pump brands worldwide in September 2026

Who do people search for more?

Fujitsu, about 4 searches for every 1 for Bosch

Fujitsu 17.7K searchesBosch 4.4K searches

Who does AI mention more?

Bosch, mentioned in 4 of 5 answers, Fujitsu in 0

Bosch in 4 of 5Fujitsu in 0 of 5

Who does AI recommend more?

Bosch, the only one of the two named

Bosch first in 4Fujitsu never named

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Top heat pump brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Bosch was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Fujitsu did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Carrier1st
  2. Trane2nd
  3. Mitsubishi Electric3rd
  4. Bosch4th
  5. Daikin5th
  6. Panasonic–
  7. Rinnai–
  8. Fujitsu–
  9. Hitachi–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Trane5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Carrier5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Mitsubishi Electric4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bosch4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Daikin2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Panasonic0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Rinnai0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Fujitsu0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hitachi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about heat pump brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Bosch or Fujitsu more popular in search?

This chart shows how often people search Google for Bosch and Fujitsu by name. Each line represents a brand's share of searches for all nine heat pump brands we track, month by month, from English-language searches worldwide.

Bosch and Fujitsu among heat pump brands worldwide, by month

Share of searches by month for Fujitsu, Bosch. The figures are in the table below the chart.

View monthly share of searches table
MonthPanasonicDaikinMitsubishi ElectricTraneRinnaiFujitsuBoschCarrierHitachi
Oct 202552.9%27.3%6.7%6.7%4.5%1.1%0.33%0.49%0.06%
Nov 202556%23.9%7.1%5.9%4.8%1.4%0.35%0.43%0.06%
Dec 202553.8%28%5.6%5.6%4.6%1.4%0.41%0.41%0.06%
Jan 202652.2%26.9%6.6%6.6%5.4%1.3%0.39%0.59%0.08%
Feb 202660.9%21.4%6.4%5.3%4.3%0.87%0.38%0.47%0.06%
Mar 202651.6%29.6%7.3%5.9%4%0.85%0.29%0.44%0.05%
Apr 202657.2%26.2%6.4%5.2%3.5%0.79%0.31%0.31%0.05%
May 202656.3%26.6%6.5%5.3%3.6%1.1%0.26%0.32%0.04%
Jun 202647.3%33.2%8.1%5.4%3.7%1.6%0.27%0.4%0.05%
Jul 202650.4%30.3%7.4%6.1%3.3%1.5%0.3%0.55%0.06%
Aug 202653.6%26.9%6.6%6.6%4.4%1.1%0.26%0.39%0.05%
Sep 202654.5%27.7%6.8%5.6%3.7%1.1%0.27%0.27%0.05%

How has the Bosch and Fujitsu comparison changed over the last 12 months?

3 findings
  • Fujitsu was ahead of Bosch in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Bosch’s share of searches among heat pump brands worldwide moved from 0.33% to 0.27%, and its estimated monthly branded searches moved from 5.4K to 4.4K.
  • Across the 12 months ending September 2026, Fujitsu’s share of searches among heat pump brands worldwide held steady at 1.1%, and its estimated monthly branded searches moved from 18.4K to 17.7K.

How did search popularity change for heat pump brands worldwide in September 2026?

2 changes
  1. Fujitsu’s share of searches among heat pump brands worldwide has lost ground for 3 months in a row, from 1.6% to 1.1% in September 2026.

  2. In September 2026, Bosch rose from 8th to 7th among heat pump brands worldwide.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Bosch’s and Fujitsu’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bosch

1 branded search term

  • bosch heat pump

Fujitsu

2 branded search terms

  • fujitsu air conditioner
  • fujitsu heat pump

How the Brand Demand Index is measured

Other head-to-heads among heat pump brands

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