Bosch vs Russell Hobbs:Which is searched more?
In September 2026, Bosch and Russell Hobbs were level on Share of Search among steam Iron brands worldwide, with an estimated 169K versus 153K branded searches, at 4.8% and 4.4% estimated Share of Search. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Bosch or Russell Hobbs?
Compare the steam iron brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Bosch, Russell Hobbs. The figures are in the table below the chart.
View monthly share of search table
| Month | MINI | Philips | Tefal | Black and Decker | Rowenta | Bosch | Russell Hobbs | CHI |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 32.5% | 27.6% | 15.6% | 6.5% | 5.8% | 5.5% | 5.6% | 0.87% |
| Nov 2025 | 27.6% | 27.4% | 20.8% | 6.1% | 7.3% | 3.8% | 5.8% | 1.1% |
| Dec 2025 | 28.7% | 30.9% | 17.3% | 5.8% | 6.2% | 4% | 5.8% | 1.3% |
| Jan 2026 | 31.5% | 26.8% | 18.4% | 5.7% | 6.8% | 4.4% | 5.6% | 0.78% |
| Feb 2026 | 35.5% | 27% | 16.6% | 5.8% | 5.2% | 4.1% | 4.9% | 0.78% |
| Mar 2026 | 35.2% | 25.8% | 16.5% | 6.4% | 5.3% | 4.9% | 5.1% | 0.81% |
| Apr 2026 | 36.6% | 26.8% | 14% | 6.6% | 5.5% | 5.1% | 4.5% | 0.82% |
| May 2026 | 35.2% | 24.9% | 15.8% | 7.8% | 6.3% | 4.9% | 4.3% | 0.77% |
| Jun 2026 | 35.9% | 25.5% | 13.5% | 7.2% | 7.8% | 5% | 4.4% | 0.73% |
| Jul 2026 | 35.5% | 29.1% | 11.4% | 6.4% | 7.7% | 4.9% | 4.3% | 0.72% |
| Aug 2026 | 34.5% | 29.6% | 13.5% | 6.2% | 5.3% | 5.8% | 4.3% | 0.75% |
| Sep 2026 | 34.8% | 27.6% | 16% | 6.3% | 5.3% | 4.8% | 4.4% | 0.88% |
How has the Bosch and Russell Hobbs comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending September 2026: Bosch took it in April 2026.
- Across the 12 months ending September 2026, Bosch’s estimated Share of Search among steam Iron brands worldwide moved from 5.5% to 4.8%, and its estimated monthly branded searches moved from 205K to 169K.
- Across the 12 months ending September 2026, Russell Hobbs’ estimated Share of Search among steam Iron brands worldwide moved from 5.6% to 4.4%, and its estimated monthly branded searches moved from 208K to 153K.
How did search popularity change for steam Iron brands worldwide in September 2026?
2 changes
In September 2026, Bosch lost estimated Share of Search among steam Iron brands worldwide, from 5.8% to 4.8%.
Estimated monthly branded searches for Russell Hobbs worldwide fell 26.5% over 12 measured months, from 208K to 153K in September 2026.
Other head-to-heads among steam Iron brands
How each brand is measured
Brandwave collects information about searches that people make online using Bosch’s and Russell Hobbs’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bosch
2 branded search terms
- bosch washer
- bosch washing machine
Russell Hobbs
5 branded search terms
- russell hobbs
- russell hobbs irons
- russell hobbs kettle
- russell hobbs toaster
- russellhobbs
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