Brandwave

How popular isRussell Hobbs in search?

In September 2026, there were an estimated 153K branded searches for Russell Hobbs worldwide which is down 26.5% over the last 12 months. Russell Hobbs holds 8.7% estimated Share of Search among steam iron brands worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Tefal46.3%
  2. Black and Decker18.2%
  3. Rowenta15.5%
  4. Philips11.2%
  5. Russell Hobbs8.7%
  6. Bosch0.2%
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Which steam iron brands compete with Russell Hobbs?

Russell Hobbs against steam iron brands worldwide, by month

Share of Search by month for Tefal, Black and Decker, Rowenta, Philips, Russell Hobbs. The figures are in the table below the chart.

View monthly share of search table
MonthTefalBlack and DeckerRowentaPhilipsRussell HobbsBosch
Oct 202545.3%19%17%7%11.6%0.19%
Nov 202550.9%15%17.9%6.1%10%0.13%
Dec 202548.5%16.2%17.5%6%11.7%0.11%
Jan 202649.6%15.3%18.3%6.3%10.4%0.13%
Feb 202649.7%17.4%15.6%6.4%10.6%0.17%
Mar 202648.7%18.8%15.6%6.3%10.4%0.16%
Apr 202644.5%21%17.5%7.1%9.8%0.18%
May 202645.1%22.2%18%6.1%8.4%0.16%
Jun 202640%21.4%23.1%6.5%9%0.17%
Jul 202636.5%20.6%24.7%8.5%9.6%0.18%
Aug 202643.3%19.9%17%10%9.5%0.22%
Sep 202646.3%18.2%15.5%11.2%8.7%0.2%

  1. 1.Tefal

    46.3%

    Held 1st. 560K estimated branded searches, +17.2% vs prior month. Share +2.9 points.

  2. 2.Black and Decker

    18.2%

    Held 2nd. 220K estimated branded searches, 0% vs prior month. Share -1.8 points.

  3. 3.Rowenta

    15.5%

    Held 3rd. 187K estimated branded searches, 0% vs prior month. Share -1.5 points.

  4. 4.Philips

    11.2%

    Held 4th. 135K estimated branded searches, +22.7% vs prior month. Share +1.2 points.

  5. 5.Russell Hobbs

    8.7%

    Held 5th. 105K estimated branded searches, 0% vs prior month. Share -0.8 points.

  6. 6.Bosch

    0.2%

    Held 6th. 2.4K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Russell Hobbs and its closest rivals

Every comparison with Russell Hobbs

How has branded search demand for Russell Hobbs changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Russell Hobbs worldwide fell from 208K to 153K.
  • Across the 12 months ending September 2026, Russell Hobbs’ estimated Share of Search among steam iron brands worldwide decreased from 11.6% to 8.7%.
  • Across the 12 months ending September 2026, Russell Hobbs’ estimated Share of Search among steam iron brands worldwide peaked at 11.7% in December 2025 and was lowest at 8.4% in May 2026.
  • Across the 12 months ending September 2026, Russell Hobbs fell from 4th to 5th among steam iron brands worldwide.

How did search popularity change for steam iron brands worldwide in September 2026?

  1. In September 2026, Tefal gained estimated Share of Search among steam iron brands worldwide, from 43.3% to 46.3%.

  2. In September 2026, Philips gained estimated Share of Search among steam iron brands worldwide, from 10% to 11.2%.

  3. In September 2026, Black and Decker lost estimated Share of Search among steam iron brands worldwide, from 19.9% to 18.2%.

  4. In September 2026, Rowenta lost estimated Share of Search among steam iron brands worldwide, from 17% to 15.5%.

  5. In September 2026, Russell Hobbs lost estimated Share of Search among steam iron brands worldwide, from 9.5% to 8.7%.

Where does Russell Hobbs compete?

Russell Hobbs is ranked in 11 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Heaters4th of 61.3%Show ranking
Small kitchen appliance brands7th of 92.8%Show ranking
Air fryer brands7th of 83.9%Show ranking
Electric kettle brands4th of 55.2%Show ranking
Chip fryer brands5th of 55.9%Show ranking
Pancake maker brands5th of 64.3%Show ranking
Toaster brands3rd of 59.7%Show ranking
Steam iron brands5th of 68.7%Shown above
Slow cooker brands3rd of 512.6%Show ranking
Rice cooker brands3rd of 519.8%Show ranking
Crepe maker brands3rd of 422.8%Show ranking

How is Russell Hobbs measured?

Brandwave collects information about searches that people make online using Russell Hobbs’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

5 branded search terms

  • russell hobbs
  • russell hobbs irons
  • russell hobbs kettle
  • russell hobbs toaster
  • russellhobbs

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How the Brand Demand Index is measured

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