Brandwave

How popular isRussell Hobbs in search?

In September 2026, there were an estimated 153K branded searches for Russell Hobbs worldwide which is down 26.5% over the last 12 months. Russell Hobbs holds 2.8% estimated Share of Search among chip Fryer brands worldwide and is ranked 6th of 7 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. De'Longhi26.6%
  2. MINI22.6%
  3. Ninja21.2%
  4. Breville16.3%
  5. Tefal10.4%
  6. Russell Hobbs2.8%
  7. Tower0.03%
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Which chip Fryer brands compete with Russell Hobbs?

Russell Hobbs against chip Fryer brands worldwide, by month

Share of Search by month for De'Longhi, MINI, Ninja, Breville, Tefal, Russell Hobbs. The figures are in the table below the chart.

View monthly share of search table
MonthDe'LonghiMININinjaBrevilleTefalRussell HobbsTower
Oct 202529.5%21.9%19.7%14.7%10.5%3.7%0.03%
Nov 202529.5%15.7%22.2%17.5%11.8%3.3%0.02%
Dec 202528.5%16.9%22.3%18.7%10.2%3.4%0.03%
Jan 202627.4%19.3%21.8%16.7%11.3%3.4%0.03%
Feb 202625.9%23.8%21.1%14.8%11.1%3.3%0.04%
Mar 202626.5%23.5%20.9%14.7%11%3.4%0.05%
Apr 202627.1%24%21.6%15.1%9.2%3%0.04%
May 202627.4%24.3%19.2%15.3%10.9%3%0.04%
Jun 202626.5%24.2%21.8%15.4%9.1%3%0.03%
Jul 202627%25.2%19.3%17.5%8.1%3%0.03%
Aug 202627.4%23.1%21.6%16%9%2.9%0.03%
Sep 202626.6%22.6%21.2%16.3%10.4%2.8%0.03%

  1. 1.De'Longhi

    26.6%

    Held 1st. 1.4M estimated branded searches, -0.62% vs prior month. Share -0.7 points.

  2. 2.MINI

    22.6%

    Held 2nd. 1.2M estimated branded searches, 0% vs prior month. Share -0.5 points.

  3. 3.Ninja

    21.2%

    Held 3rd. 1.1M estimated branded searches, 0% vs prior month. Share -0.4 points.

  4. 4.Breville

    16.3%

    Held 4th. 879K estimated branded searches, +4.1% vs prior month. Share +0.3 points.

  5. 5.Tefal

    10.4%

    Held 5th. 560K estimated branded searches, +17.2% vs prior month. Share +1.3 points.

  6. 6.Russell Hobbs

    2.8%

    Held 6th. 153K estimated branded searches, 0% vs prior month. Share -0.1 points.

  7. 7.Tower

    0.03%

    Held 7th. 1.6K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Russell Hobbs and its closest rivals

Every comparison with Russell Hobbs

How has branded search demand for Russell Hobbs changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Russell Hobbs worldwide fell from 208K to 153K.
  • Across the 12 months ending September 2026, Russell Hobbs’ estimated Share of Search among chip Fryer brands worldwide decreased from 3.7% to 2.8%.

How did search popularity change for chip Fryer brands worldwide in September 2026?

  1. In September 2026, Tefal gained estimated Share of Search among chip Fryer brands worldwide, from 9% to 10.4%.

  2. In September 2026, De'Longhi lost estimated Share of Search among chip Fryer brands worldwide, from 27.4% to 26.6%.

  3. Estimated monthly branded searches for Russell Hobbs worldwide fell 26.5% over 12 measured months, from 208K to 153K in September 2026.

  4. Estimated monthly branded searches for Tower worldwide fell 15.8% over 12 measured months, from 1.9K to 1.6K in September 2026.

Where does Russell Hobbs compete?

Russell Hobbs is ranked in 11 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Heaters4th of 61.5%Show ranking
Small kitchen appliance brands8th of 92.1%Show ranking
Rice cooker brands5th of 52.7%Show ranking
Chip Fryer brands6th of 72.8%Shown above
Air fryer brands7th of 83.3%Show ranking
Electric kettle brands5th of 53.5%Show ranking
Pancake Maker brands6th of 64.3%Show ranking
Steam Iron brands7th of 84.4%Show ranking
Toaster brands4th of 54.8%Show ranking
Crepe Maker brands5th of 65.6%Show ranking
Slow cooker brands4th of 55.7%Show ranking

How is Russell Hobbs measured?

Brandwave collects information about searches that people make online using Russell Hobbs’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

5 branded search terms

  • russell hobbs
  • russell hobbs irons
  • russell hobbs kettle
  • russell hobbs toaster
  • russellhobbs

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How the Brand Demand Index is measured

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