Brandwave

Rinnai vs Russell Hobbs:Which is more popular?

In September 2026, Rinnai had more branded searches than Russell Hobbs among heaters worldwide. Rinnai had about 4,500 branded searches, while Russell Hobbs had 1,230. Rinnai made up 4% of all heater searches we track, and Russell Hobbs accounted for 1.1%. When we asked ChatGPT and Google AI Overviews about heaters, neither Rinnai nor Russell Hobbs appeared in any of the four answers.

Among heaters worldwide in September 2026

Who do people search for more?

Rinnai, about 4 searches for every 1 for Russell Hobbs

Rinnai 4.5K searchesRussell Hobbs 1.2K searches

Who does AI mention more?

Both were mentioned in 0 of 4 answers.

Rinnai in 0 of 4Russell Hobbs in 0 of 4

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Top heaters in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, neither Rinnai nor Russell Hobbs showed up in any of the four answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Dreo2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Lasko2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Dyson1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • De'Longhi1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Vornado1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Dimplex0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Honeywell0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Rinnai0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • DeWalt0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Russell Hobbs0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about heaters

4 answers
  • Asked ChatGPT

    “Which heater should I go to?”

    1. Asked ChatGPT

      “What are the best heaters?”

      1. 1Dyson
      2. 2Dreo
      3. 3De'Longhi
      4. 4Lasko
      5. 5Vornado
    2. Asked ChatGPT

      “What's the best heater for a room?”

      1. 1Dreo
    3. Searched Google, AI Overview

      “electric heater”

      1. 1Lasko
    4. Searched Google, AI Overview

      “space heater for room”

      Google showed no AI Overview for this search.

    Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

    Is Rinnai or Russell Hobbs more popular in search?

    This chart shows how often people search Google for Rinnai and Russell Hobbs by name. Each line represents a brand's share of searches for all ten heater brands we track, month by month, from English-language searches worldwide.

    Rinnai and Russell Hobbs among heaters worldwide, by month

    Share of searches by month for Rinnai, Russell Hobbs. The figures are in the table below the chart.

    View monthly share of searches table
    MonthDysonDreoDe'LonghiLaskoDimplexVornadoHoneywellRinnaiDeWaltRussell Hobbs
    Oct 202515.5%20.6%11.7%20.5%7.8%9%7.9%1.9%3.8%1.1%
    Nov 202515.5%23.6%10.8%20.2%6.5%8.2%8.4%1.6%4%1%
    Dec 202513.5%28.5%10.6%21.3%3.8%8.4%6.6%1.5%4.8%0.9%
    Jan 202612.1%24.4%12.4%22.6%4.9%8.8%7.1%1.4%5.2%1.1%
    Feb 202613.4%23.7%11.6%20.5%6.5%9.5%7.9%1.9%4.1%0.78%
    Mar 202618.8%21.7%13.8%14.3%10.4%7.4%6.2%3.1%2.9%1.4%
    Apr 202619.4%17.2%21.8%10.3%10.8%7.2%5.5%3.6%2.4%1.8%
    May 202622.9%14.4%28.3%7.9%9.9%4.6%4.2%4.1%1.6%2.2%
    Jun 202623.6%17%30.7%5.6%9.9%4.2%2.7%3.5%1.3%1.7%
    Jul 202623.4%14%32.5%6.2%9.2%4.7%2.8%4%1.4%1.7%
    Aug 202623%11.6%27.2%8.3%10.3%5%4.6%5.1%3.3%1.6%
    Sep 202624.5%15.8%15%12.4%8.5%7.8%7.1%4%3.8%1.1%

    Rinnai and Russell Hobbs sell other things too, so only their searches that name this product count here, like “rinnai heater”.

    How has the Rinnai and Russell Hobbs comparison changed over the last 12 months?

    3 findings
    • Rinnai was ahead of Russell Hobbs in every measured month of the 12 months ending September 2026.
    • Across the 12 months ending September 2026, Rinnai’s share of searches among heaters worldwide moved from 1.9% to 4%, and its estimated monthly branded searches moved from 5.3K to 4.5K.
    • Across the 12 months ending September 2026, Russell Hobbs’ share of searches among heaters worldwide held steady at 1.1%, and its estimated monthly branded searches moved from 3.1K to 1.2K.

    How did search popularity change for heaters worldwide in September 2026?

    4 changes
    1. In September 2026, Vornado overtook Rinnai to rank 6th among heaters worldwide, with 7.8% of the searches.

    2. In September 2026, Honeywell overtook Rinnai to rank 7th among heaters worldwide, with 7.1% of the searches.

    3. In September 2026, Rinnai lost share of searches among heaters worldwide, from 5.1% to 4%.

    4. In September 2026, Russell Hobbs lost share of searches among heaters worldwide, from 1.6% to 1.1%.

    How are branded searches counted?

    11 search terms

    Brandwave collects information about searches that people make online using Rinnai’s and Russell Hobbs’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

    Rinnai

    5 branded search terms

    • rinnai electric heater
    • rinnai fan heater
    • rinnai heater
    • rinnai oil heater
    • rinnai space heater

    Russell Hobbs

    6 branded search terms

    • russell hobbs electric heater
    • russell hobbs fan heater
    • russell hobbs heater
    • russell hobbs oil heater
    • russell hobbs portable heater
    • russell hobbs space heater

    How the Brand Demand Index is measured

    Other head-to-heads among heaters

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