Brandwave

Dash vs Russell Hobbs:Which is more popular?

In September 2026, Russell Hobbs had more branded searches than Dash among pancake maker brands worldwide. Russell Hobbs had about 90,500 branded searches, while Dash had 1,310. Russell Hobbs made up 10.8% of all pancake maker brand searches we track, and Dash accounted for 0.16%. When we asked ChatGPT and Google AI Overviews about pancake maker brands, Dash appeared in four of the five answers and Russell Hobbs in none.

Among pancake maker brands worldwide in September 2026

Who do people search for more?

Russell Hobbs, about 69 searches for every 1 for Dash

Russell Hobbs 90.5K searchesDash 1.3K searches

Who does AI mention more?

Dash, mentioned in 4 of 5 answers, Russell Hobbs in 0

Dash in 4 of 5Russell Hobbs in 0 of 5

Who does AI recommend more?

Dash, the only one of the two named

Dash first in 2Russell Hobbs never named

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Top pancake maker brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Dash was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Russell Hobbs did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Presto1st
  2. Zojirushi2nd
  3. Dash3rd
  4. Cuisinart4th
  5. Ninja5th
  6. Tefal–
  7. Breville–
  8. Russell Hobbs–
  9. Lakeland–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Dash4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Presto3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Cuisinart2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Zojirushi2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ninja1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tefal0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Breville0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Russell Hobbs0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Lakeland0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about pancake maker brands

5 answers

  • Asked ChatGPT

    “Which pancake maker brand should I buy?”

    1. 1Presto
    2. 2Zojirushi

  • Asked ChatGPT

    “What are the best pancake maker brands?”

    1. 1Presto
    2. 2Zojirushi
    3. 3Dash
    4. 4Cuisinart
    5. 5Ninja

  • Asked ChatGPT

    “What's the best pancake maker brand for easy breakfasts?”

    1. 1Presto
    2. 2Dash
    3. 3Cuisinart

  • Searched Google, AI Overview

    “pancake maker”

    1. 1Dash

  • Searched Google, AI Overview

    “electric pancake maker”

    1. 1Dash

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Dash or Russell Hobbs more popular in search?

This chart shows how often people search Google for Dash and Russell Hobbs by name. Each line represents a brand's share of searches for all nine pancake maker brands we track, month by month, from English-language searches worldwide.

Dash and Russell Hobbs among pancake maker brands worldwide, by month

Share of searches by month for Russell Hobbs, Dash. The figures are in the table below the chart.

View monthly share of searches table
MonthTefalBrevilleRussell HobbsCuisinartLakelandPrestoDashNinjaZojirushi
Oct 202566.1%15.3%15.3%1.1%1.1%0.75%0.15%0.11%0.05%
Nov 202567.3%18%12.1%0.89%1.1%0.32%0.13%0.05%0.05%
Dec 202562.3%20.9%14%1%1%0.37%0.22%0.04%0.07%
Jan 202668.3%15.8%12.9%1.2%1.2%0.35%0.19%0.06%0.06%
Feb 202668%16.1%13.1%0.97%1.2%0.29%0.22%0.06%0.06%
Mar 202668.1%16.1%13.1%1.2%0.79%0.29%0.39%0.04%0.06%
Apr 202665.5%18.9%12.7%1.4%0.93%0.34%0.21%0.03%0.05%
May 202667%16.5%11%1.2%0.66%0.44%0.46%2.7%0.07%
Jun 202663.8%18.8%12.6%1.4%0.75%0.41%0.17%2.1%0.05%
Jul 202661%21.1%14.1%1.5%0.84%0.45%0.22%0.69%0.07%
Aug 202665.9%18.6%12.5%1.4%0.91%0.4%0.2%0.08%0.07%
Sep 202666.9%19.7%10.8%1.2%0.79%0.29%0.16%0.06%0.05%

How has the Dash and Russell Hobbs comparison changed over the last 12 months?

3 findings
  • Russell Hobbs was ahead of Dash in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Dash’s share of searches among pancake maker brands worldwide moved from 0.15% to 0.16%, and its estimated monthly branded searches held steady at 1.3K.
  • Across the 12 months ending September 2026, Russell Hobbs’ share of searches among pancake maker brands worldwide moved from 15.3% to 10.8%, and its estimated monthly branded searches moved from 135K to 90.5K.

How did search popularity change for pancake maker brands worldwide in September 2026?

1 change

  1. In September 2026, Russell Hobbs lost share of searches among pancake maker brands worldwide, from 12.5% to 10.8%.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Dash’s and Russell Hobbs’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Dash

2 branded search terms

  • dash griddle
  • dash mini maker

Russell Hobbs

2 branded search terms

  • russell hobbs
  • russellhobbs

How the Brand Demand Index is measured

Other head-to-heads among pancake maker brands

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