Ninja vs Russell Hobbs:Which is searched more?
In September 2026, Ninja had more branded searches than Russell Hobbs among small kitchen appliance brands worldwide. Ninja was estimated to have 1.1M branded searches compared to Russell Hobbs’ 153K, and held a 15.6% Share of Search versus Russell Hobbs’ 2.1%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Ninja or Russell Hobbs?
Compare the brands people buy air fryers, blenders, toasters and stand mixers from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Ninja, Russell Hobbs. The figures are in the table below the chart.
View monthly share of search table
| Month | Thermomix | KitchenAid | Ninja | Philips | Breville | Tefal | Kenwood | Russell Hobbs | Sunbeam |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 22.6% | 22.6% | 13.6% | 12.8% | 10.1% | 7.2% | 6.9% | 2.6% | 1.6% |
| Nov 2025 | 19.5% | 25.8% | 15% | 10.5% | 11.8% | 8% | 5.9% | 2.2% | 1.3% |
| Dec 2025 | 19.9% | 26.7% | 14.3% | 11.7% | 12% | 6.5% | 5.2% | 2.2% | 1.6% |
| Jan 2026 | 21.1% | 20.9% | 15.8% | 11.9% | 12.1% | 8.2% | 5.5% | 2.5% | 2% |
| Feb 2026 | 24.8% | 19.7% | 14.7% | 12.6% | 10.3% | 7.7% | 6.3% | 2.3% | 1.7% |
| Mar 2026 | 24.3% | 20% | 14.4% | 11.9% | 10.1% | 7.6% | 7.5% | 2.4% | 1.9% |
| Apr 2026 | 21.6% | 21.2% | 15.8% | 12.8% | 11% | 6.7% | 6.9% | 2.2% | 1.9% |
| May 2026 | 22.5% | 19.4% | 14.5% | 13% | 11.5% | 8.2% | 6.8% | 2.3% | 1.9% |
| Jun 2026 | 23% | 17.9% | 16.9% | 13.3% | 11.9% | 7% | 6.1% | 2.3% | 1.7% |
| Jul 2026 | 19.5% | 19.6% | 14.9% | 16% | 13.5% | 6.2% | 6.3% | 2.4% | 1.7% |
| Aug 2026 | 21.7% | 17.7% | 16.6% | 15.2% | 12.2% | 6.9% | 5.7% | 2.2% | 1.7% |
| Sep 2026 | 25% | 17.5% | 15.6% | 13.3% | 12% | 7.7% | 5.4% | 2.1% | 1.4% |
How has the Ninja and Russell Hobbs comparison changed over the last 12 months?
3 findings
- Ninja was ahead of Russell Hobbs in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Ninja’s estimated Share of Search among small kitchen appliance brands worldwide moved from 13.6% to 15.6%, and its estimated monthly branded searches held steady at 1.1M.
- Across the 12 months ending September 2026, Russell Hobbs’ estimated Share of Search among small kitchen appliance brands worldwide moved from 2.6% to 2.1%, and its estimated monthly branded searches moved from 208K to 153K.
How did search popularity change for small kitchen appliance brands worldwide in September 2026?
2 changes
In September 2026, Ninja lost estimated Share of Search among small kitchen appliance brands worldwide, from 16.6% to 15.6%.
Estimated monthly branded searches for Russell Hobbs worldwide fell 26.5% over 12 measured months, from 208K to 153K in September 2026.
Other head-to-heads among small kitchen appliance brands
How each brand is measured
Brandwave collects information about searches that people make online using Ninja’s and Russell Hobbs’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Ninja
3 branded search terms
- air fryer ninja
- ninja air fryer
- ninja kitchen
Russell Hobbs
5 branded search terms
- russell hobbs
- russell hobbs irons
- russell hobbs kettle
- russell hobbs toaster
- russellhobbs
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