Brandwave

Panasonic vs Russell Hobbs:Which is more popular?

In September 2026, Panasonic had more branded searches than Russell Hobbs among steam iron brands worldwide. Panasonic had about 823,000 branded searches, while Russell Hobbs had 105,000. Panasonic made up 40.8% of all steam iron brand searches we track, and Russell Hobbs accounted for 5.2%. When we asked ChatGPT and Google AI Overviews about steam iron brands, Panasonic appeared in one of the five answers and Russell Hobbs in none.

Among steam iron brands worldwide in September 2026

Who do people search for more?

Panasonic, about 8 searches for every 1 for Russell Hobbs

Panasonic 823K searchesRussell Hobbs 105K searches

Who does AI mention more?

Panasonic, mentioned in 1 of 5 answers, Russell Hobbs in 0

Panasonic in 1 of 5Russell Hobbs in 0 of 5

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Top steam iron brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Panasonic was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Russell Hobbs did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Rowenta1st
  2. Philips2nd
  3. CHI3rd
  4. Black+Decker4th
  5. Tefal5th
  6. Panasonic6th
  7. Russell Hobbs–
  8. Bosch–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Rowenta5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Philips4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Tefal3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Black+Decker3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • CHI3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Panasonic1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Russell Hobbs0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bosch0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about steam iron brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Panasonic or Russell Hobbs more popular in search?

This chart shows how often people search Google for Panasonic and Russell Hobbs by name. Each line represents a brand's share of searches for all eight steam iron brands we track, month by month, from English-language searches worldwide.

Panasonic and Russell Hobbs among steam iron brands worldwide, by month

Share of searches by month for Panasonic, Russell Hobbs. The figures are in the table below the chart.

View monthly share of searches table
MonthPanasonicTefalBlack+DeckerRowentaPhilipsRussell HobbsBoschCHI
Oct 202538.5%27.4%11.5%10.3%4.7%7%0.49%0.14%
Nov 202531.3%34.9%10.3%12.3%3.8%6.8%0.4%0.14%
Dec 202535.1%31.3%10.4%11.3%3.8%7.6%0.38%0.12%
Jan 202636.2%31.4%9.7%11.6%4%6.6%0.4%0.13%
Feb 202646.1%26.3%9.3%8.3%3.8%5.6%0.4%0.11%
Mar 202640.7%28.2%10.9%9.1%4.5%6%0.46%0.14%
Apr 202648.2%22.5%10.6%8.8%4.3%4.9%0.44%0.14%
May 202644.6%24.5%12%9.8%4%4.6%0.41%0.11%
Jun 202641.3%23%12.3%13.2%4.5%5.1%0.42%0.12%
Jul 202643.1%20.5%11.5%13.8%5.2%5.4%0.44%0.13%
Aug 202642.5%24.7%11.4%9.7%5.7%5.4%0.5%0.12%
Sep 202640.8%27.8%10.9%9.3%5.5%5.2%0.44%0.12%

How has the Panasonic and Russell Hobbs comparison changed over the last 12 months?

3 findings
  • Panasonic was ahead of Russell Hobbs in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Panasonic’s share of searches among steam iron brands worldwide moved from 38.5% to 40.8%, and its estimated monthly branded searches held steady at 823K.
  • Across the 12 months ending September 2026, Russell Hobbs’ share of searches among steam iron brands worldwide moved from 7% to 5.2%, and its estimated monthly branded searches moved from 150K to 105K.

How did search popularity change for steam iron brands worldwide in September 2026?

2 changes

  1. In September 2026, Panasonic lost share of searches among steam iron brands worldwide, from 42.5% to 40.8%.

  2. Estimated monthly branded searches for Russell Hobbs worldwide fell 29.7% over 12 measured months, from 150K to 105K in September 2026.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Panasonic’s and Russell Hobbs’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Panasonic

1 branded search term

  • panasonic

Russell Hobbs

3 branded search terms

  • russell hobbs
  • russell hobbs irons
  • russellhobbs

How the Brand Demand Index is measured

Other head-to-heads among steam iron brands

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