CHI vs Russell Hobbs:Which is searched more?
In September 2026, Russell Hobbs had more branded searches than CHI among steam Iron brands worldwide. Russell Hobbs was estimated to have 153K branded searches compared to CHI’s 31K, and held a 4.4% Share of Search versus CHI’s 0.88%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, CHI or Russell Hobbs?
Compare the steam iron brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Russell Hobbs, CHI. The figures are in the table below the chart.
View monthly share of search table
| Month | MINI | Philips | Tefal | Black and Decker | Rowenta | Bosch | Russell Hobbs | CHI |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 32.5% | 27.6% | 15.6% | 6.5% | 5.8% | 5.5% | 5.6% | 0.87% |
| Nov 2025 | 27.6% | 27.4% | 20.8% | 6.1% | 7.3% | 3.8% | 5.8% | 1.1% |
| Dec 2025 | 28.7% | 30.9% | 17.3% | 5.8% | 6.2% | 4% | 5.8% | 1.3% |
| Jan 2026 | 31.5% | 26.8% | 18.4% | 5.7% | 6.8% | 4.4% | 5.6% | 0.78% |
| Feb 2026 | 35.5% | 27% | 16.6% | 5.8% | 5.2% | 4.1% | 4.9% | 0.78% |
| Mar 2026 | 35.2% | 25.8% | 16.5% | 6.4% | 5.3% | 4.9% | 5.1% | 0.81% |
| Apr 2026 | 36.6% | 26.8% | 14% | 6.6% | 5.5% | 5.1% | 4.5% | 0.82% |
| May 2026 | 35.2% | 24.9% | 15.8% | 7.8% | 6.3% | 4.9% | 4.3% | 0.77% |
| Jun 2026 | 35.9% | 25.5% | 13.5% | 7.2% | 7.8% | 5% | 4.4% | 0.73% |
| Jul 2026 | 35.5% | 29.1% | 11.4% | 6.4% | 7.7% | 4.9% | 4.3% | 0.72% |
| Aug 2026 | 34.5% | 29.6% | 13.5% | 6.2% | 5.3% | 5.8% | 4.3% | 0.75% |
| Sep 2026 | 34.8% | 27.6% | 16% | 6.3% | 5.3% | 4.8% | 4.4% | 0.88% |
How has the CHI and Russell Hobbs comparison changed over the last 12 months?
3 findings
- Russell Hobbs was ahead of CHI in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, CHI’s estimated Share of Search among steam Iron brands worldwide moved from 0.87% to 0.88%, and its estimated monthly branded searches moved from 32.5K to 31K.
- Across the 12 months ending September 2026, Russell Hobbs’ estimated Share of Search among steam Iron brands worldwide moved from 5.6% to 4.4%, and its estimated monthly branded searches moved from 208K to 153K.
How did search popularity change for steam Iron brands worldwide in September 2026?
1 change
Estimated monthly branded searches for Russell Hobbs worldwide fell 26.5% over 12 measured months, from 208K to 153K in September 2026.
Other head-to-heads among steam Iron brands
How each brand is measured
Brandwave collects information about searches that people make online using CHI’s and Russell Hobbs’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
CHI
5 branded search terms
- chi hair
- chi hair dryer
- chi hair straightener
- chi hair styling
- chi straightener
Russell Hobbs
5 branded search terms
- russell hobbs
- russell hobbs irons
- russell hobbs kettle
- russell hobbs toaster
- russellhobbs
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