Brandwave

Stud finder brands:Which brands are most popular in search?

In August 2026, Craftsman was the most searched among stud finder brands worldwide, with an estimated 368K branded searches and 52.9% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Craftsman52.9%
  2. Bosch29.6%
  3. Zircon15.8%
  4. Franklin1.4%
  5. CH Hanson0.14%
  6. Studpop0.06%

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Share of SearchLeaderboard

Compare the stud finder brands shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among stud finder brands worldwide, by month

Share of Search by month for Craftsman, Bosch, Zircon. The figures are in the table below the chart.

View monthly share of search table
MonthCraftsmanBoschZirconFranklinCH HansonStudpop
Oct 202543%36.2%19.2%1.4%0.15%0.05%
Nov 202545.7%31.8%20.4%1.8%0.16%0.06%
Dec 202548.7%27.7%21.8%1.6%0.14%0.05%
Jan 202650.3%28.7%18.4%2.5%0.15%0.05%
Feb 202658.6%22.4%17.5%1.3%0.14%0.04%
Mar 202660.6%23%14.8%1.3%0.13%0.04%
Apr 202655.7%25.9%16.7%1.5%0.13%0.05%
May 202655.8%25.9%16.7%1.5%0.13%0.06%
Jun 202656%25.9%16.7%1.2%0.13%0.07%
Jul 202656%25.9%16.7%1.2%0.13%0.06%
Aug 202652.9%29.6%15.8%1.4%0.14%0.06%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Craftsman

    52.9%

    Held 1st. 368K estimated branded searches, 0% vs prior month. Share -3.1 points.

  2. 2.Bosch

    29.6%

    Held 2nd. 206K estimated branded searches, +21.2% vs prior month. Share +3.8 points.

  3. 3.Zircon

    15.8%

    Held 3rd. 110K estimated branded searches, 0% vs prior month. Share -0.9 points.

  4. 4.Franklin

    1.4%

    Held 4th. 9.9K estimated branded searches, +22.2% vs prior month. Share +0.2 points.

  5. 5.CH Hanson

    0.14%

    Held 5th. 1K estimated branded searches, +13.6% vs prior month. Share 0 points.

  6. 6.Studpop

    0.06%

    Held 6th. 390 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among stud finder brands worldwide?

In August 2026, Craftsman was the most searched among stud finder brands worldwide, with an estimated 368K branded searches and 52.9% estimated Share of Search within this set. Bosch is in 2nd place, 23.3 percentage points behind at 29.6% Share of Search.

Global stud finder brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Craftsman43% → 52.9%60.6%Mar 202643%Oct 20251st
Bosch36.2% → 29.6%36.2%Oct 202522.4%Feb 20262nd
Zircon19.2% → 15.8%21.8%Dec 202514.8%Mar 20263rd
Franklin1.4%2.5%Jan 20261.2%Jun 20264th
CH Hanson0.15% → 0.14%0.16%Nov 20250.13%Apr 20265th
Studpop0.05% → 0.06%0.07%Jun 20260.04%Mar 20266th

Each finding as a sentence

  • Across the 11 months ending August 2026, Craftsman’s estimated Share of Search among stud finder brands worldwide increased from 43% to 52.9%.
  • Across the 11 months ending August 2026, Bosch’s estimated Share of Search among stud finder brands worldwide decreased from 36.2% to 29.6%.
  • Across the 11 months ending August 2026, Zircon’s estimated Share of Search among stud finder brands worldwide decreased from 19.2% to 15.8%.
  • Across the 11 months ending August 2026, Craftsman’s estimated Share of Search among stud finder brands worldwide peaked at 60.6% in March 2026 and was lowest at 43% in October 2025.
  • Across the 11 months ending August 2026, Bosch’s estimated Share of Search among stud finder brands worldwide peaked at 36.2% in October 2025 and was lowest at 22.4% in February 2026.
  • Across the 11 months ending August 2026, Zircon’s estimated Share of Search among stud finder brands worldwide peaked at 21.8% in December 2025 and was lowest at 14.8% in March 2026.
  • Across the 11 months ending August 2026, Franklin’s estimated Share of Search among stud finder brands worldwide peaked at 2.5% in January 2026 and was lowest at 1.2% in June 2026.
  • Across the 11 months ending August 2026, Franklin, CH Hanson and Studpop held steady: their estimated Share of Search among stud finder brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for stud finder brands worldwide in August 2026?

  1. In August 2026, Bosch gained estimated Share of Search among stud finder brands worldwide, from 25.9% to 29.6%.

  2. In August 2026, Craftsman lost estimated Share of Search among stud finder brands worldwide, from 56% to 52.9%.

  3. In August 2026, Zircon lost estimated Share of Search among stud finder brands worldwide, from 16.7% to 15.8%.

  4. Estimated monthly branded searches for Studpop worldwide rose 50% over 11 measured months, from 260 to 390 in August 2026.

  5. Estimated monthly branded searches for Franklin worldwide rose 22.2% over 11 measured months, from 8.1K to 9.9K in August 2026.

  6. Estimated monthly branded searches for CH Hanson worldwide rose 13.6% over 11 measured months, from 880 to 1K in August 2026.

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