Brandwave

How popular isBosch in search?

In August 2026, there were an estimated 206K branded searches for Bosch worldwide which held steady over the last 11 months. Bosch holds 29.6% estimated Share of Search among stud finder brands worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Craftsman52.9%
  2. Bosch29.6%
  3. Zircon15.8%
  4. Franklin1.4%
  5. CH Hanson0.14%
  6. Studpop0.06%
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Which stud finder brands compete with Bosch?

Bosch against stud finder brands worldwide, by month

Share of Search by month for Craftsman, Bosch, Zircon. The figures are in the table below the chart.

View monthly share of search table
MonthCraftsmanBoschZirconFranklinCH HansonStudpop
Oct 202543%36.2%19.2%1.4%0.15%0.05%
Nov 202545.7%31.8%20.4%1.8%0.16%0.06%
Dec 202548.7%27.7%21.8%1.6%0.14%0.05%
Jan 202650.3%28.7%18.4%2.5%0.15%0.05%
Feb 202658.6%22.4%17.5%1.3%0.14%0.04%
Mar 202660.6%23%14.8%1.3%0.13%0.04%
Apr 202655.7%25.9%16.7%1.5%0.13%0.05%
May 202655.8%25.9%16.7%1.5%0.13%0.06%
Jun 202656%25.9%16.7%1.2%0.13%0.07%
Jul 202656%25.9%16.7%1.2%0.13%0.06%
Aug 202652.9%29.6%15.8%1.4%0.14%0.06%
Sep 2026——————

  1. 1.Craftsman

    52.9%

    Held 1st. 368K estimated branded searches, 0% vs prior month. Share -3.1 points.

  2. 2.Bosch

    29.6%

    Held 2nd. 206K estimated branded searches, +21.2% vs prior month. Share +3.8 points.

  3. 3.Zircon

    15.8%

    Held 3rd. 110K estimated branded searches, 0% vs prior month. Share -0.9 points.

  4. 4.Franklin

    1.4%

    Held 4th. 9.9K estimated branded searches, +22.2% vs prior month. Share +0.2 points.

  5. 5.CH Hanson

    0.14%

    Held 5th. 1K estimated branded searches, +13.6% vs prior month. Share 0 points.

  6. 6.Studpop

    0.06%

    Held 6th. 390 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Bosch and its closest rivals

How has branded search demand for Bosch changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Bosch worldwide held steady, from 207K to 206K.
  • Across the 11 months ending August 2026, Bosch’s estimated Share of Search among stud finder brands worldwide decreased from 36.2% to 29.6%.
  • Across the 11 months ending August 2026, Bosch’s estimated Share of Search among stud finder brands worldwide peaked at 36.2% in October 2025 and was lowest at 22.4% in February 2026.

How did search popularity change for stud finder brands worldwide in August 2026?

  1. In August 2026, Bosch gained estimated Share of Search among stud finder brands worldwide, from 25.9% to 29.6%.

  2. In August 2026, Craftsman lost estimated Share of Search among stud finder brands worldwide, from 56% to 52.9%.

  3. In August 2026, Zircon lost estimated Share of Search among stud finder brands worldwide, from 16.7% to 15.8%.

  4. Estimated monthly branded searches for Studpop worldwide rose 50% over 11 measured months, from 260 to 390 in August 2026.

  5. Estimated monthly branded searches for Franklin worldwide rose 22.2% over 11 measured months, from 8.1K to 9.9K in August 2026.

  6. Estimated monthly branded searches for CH Hanson worldwide rose 13.6% over 11 measured months, from 880 to 1K in August 2026.

Where does Bosch compete?

Bosch is ranked in 35 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Inspection camera brands3rd of 63.3%Show ranking
Cordless drill brands5th of 55.1%Show ranking
Power tool brands5th of 55.1%Show ranking
Circular saw brands4th of 55.5%Show ranking
Hedge trimmer brands5th of 55.8%Show ranking
Range hoods4th of 66.2%Show ranking
Hole saw brands4th of 66.2%Show ranking
Laundry appliance brands5th of 57.6%Show ranking
Garden shredders4th of 68.1%Show ranking
Oven brands3rd of 58.3%Show ranking
Saw blade brands5th of 68.4%Show ranking
Sander brands4th of 58.4%Show ranking
Router bit brands4th of 68.8%Show ranking
Stand mixer brands4th of 59.1%Show ranking
Bench grinders4th of 69.1%Show ranking
Power planers4th of 69.1%Show ranking
Heat gun brands4th of 69.7%Show ranking
Spirit level brands2nd of 510%Show ranking
Borescope brands2nd of 610.1%Show ranking
Irons3rd of 610.3%Show ranking
Grinding disc brands3rd of 610.9%Show ranking
Routers brands3rd of 511%Show ranking
Table saws3rd of 611.8%Show ranking
Mitre saws3rd of 612%Show ranking
Pressure washer accessories3rd of 612.3%Show ranking
Pressure washers3rd of 612.3%Show ranking
Pressure washer brands3rd of 512.4%Show ranking
Dishwasher brands3rd of 516.1%Show ranking
Refrigerator brands3rd of 516.5%Show ranking
Stud finder brands2nd of 629.6%Shown above
Thermal camera brands1st of 631.5%Show ranking
Windshield wiper brands1st of 633.7%Show ranking
Car battery brands1st of 640.5%Show ranking
Hot water brands1st of 548%Show ranking
Heat pump water heating brands1st of 555.9%Show ranking

How is Bosch measured?

Brandwave collects information about searches that people make online using Bosch’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

3 branded search terms

  • bosch washer
  • bosch washing machine
  • bosch-home com

Do you work for Bosch? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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