Brandwave

How popular isBosch?

In September 2026, people searched for Bosch by name about 1.1 million times worldwide, a 12.9% decrease from the previous year. These searches made up 8.3% of all global brake pad brand searches, placing Bosch third out of nine brands. When we asked both ChatGPT and Google AI Overviews about brake pad brands, Bosch appeared in three of the four answers and was the second most recommended of the nine.

Search and AI answers in September 2026

Bosch is the third most searched of 9 competitors and the second most recommended in AI answers.

  1. AkebonoShare of searches 34.2%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
  2. BremboShare of searches 27.8%Mentioned in 1 of 4 AI answersPlace in AI recommendations 5th
  3. BoschShare of searches 8.3%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
  4. EBC BrakesShare of searches 8.3%Mentioned in 1 of 4 AI answersPlace in AI recommendations 5th
  5. FerodoShare of searches 5.5%Mentioned in 0 of 4 AI answersPlace in AI recommendations –

+4 more

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Top brake pad brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Bosch was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Bosch is the second most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Akebono1st
  2. Bosch2nd
  3. Hawk Performance3rd
  4. PowerStop3rd
  5. Brembo5th
  6. EBC Brakes5th
  7. Ferodo–
  8. Textar–
  9. Pagid–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Akebono3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Bosch3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Brembo1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • EBC Brakes1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Hawk Performance1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • PowerStop1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Ferodo0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Textar0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Pagid0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about brake pad brands

4 answers

  • Asked ChatGPT

    “Which brake pads should I buy for my car?”

    1. 1Akebono
    2. 2Bosch

  • Asked ChatGPT

    “What are the best brake pad brands?”

    1. 1Akebono
    2. 2Bosch
    3. 3PowerStop
    4. 4Brembo

  • Asked ChatGPT

    “Are ceramic or semi-metallic brake pads better for daily driving?”

    1. Searched Google, AI Overview

      “brake pads”

      Google showed no AI Overview for this search.

    2. Searched Google, AI Overview

      “best brake pads”

      1. 1Akebono
      2. 2Bosch
      3. 3Hawk Performance
      4. 4EBC Brakes

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in the United States on October 26, 2026.

    Which brake pad brands compete with Bosch?

    Bosch against brake pad brands worldwide, by month

    Share of searches by month for Akebono, Brembo, Bosch, EBC Brakes, Ferodo, Textar, Hawk Performance, Pagid, PowerStop. The figures are in the table below the chart.

    View monthly share of searches table
    MonthAkebonoBremboBoschEBC BrakesFerodoTextarHawk PerformancePagidPowerStop
    Oct 202533.5%27.4%8.2%10%4.4%5.4%4.4%3.6%3%
    Nov 202531.1%31.1%7.6%9.3%5%5%4.1%3.4%3.4%
    Dec 202527%40.4%6.6%8.1%4.3%4.3%3.6%2.8%2.8%
    Jan 202629.6%36.1%7.2%8.8%3.9%4.8%3.9%3.2%2.5%
    Feb 202629.3%29.3%8.8%10.7%4.7%4.7%4.7%4.7%3.1%
    Mar 202633.6%27.5%8.2%10%4.5%4.5%4.5%3.6%3.6%
    Apr 202633.2%27.2%9.9%9.9%4.4%4.4%4.4%3.6%2.9%
    May 202629.7%29.7%7.2%10.8%4.8%5.9%4.8%3.9%3.2%
    Jun 202632.8%26.7%9.7%9.7%4.3%5.3%4.3%4.3%2.8%
    Jul 202632.5%26.5%9.6%9.6%5.3%5.3%4.2%3.5%3.5%
    Aug 202632.1%26.2%9.5%9.5%5.2%6.4%4.2%3.5%3.5%
    Sep 202634.2%27.8%8.3%8.3%5.5%5.5%3.7%3.7%2.9%

    1. 1.Akebono

      34.2%

      Held 1st. 22.2K estimated branded searches, 0% vs prior month. Share +2.1 points.

    2. 2.Brembo

      27.8%

      Held 2nd. 18.1K estimated branded searches, 0% vs prior month. Share +1.7 points.

    3. 3.Bosch

      8.3%

      Held 3rd. 5.4K estimated branded searches, -18.2% vs prior month. Share -1.2 points.

    4. 4.EBC Brakes

      8.3%

      Held 4th. 5.4K estimated branded searches, -18.2% vs prior month. Share -1.2 points.

    5. 5.Ferodo

      5.5%

      Moved from 6th to 5th. 3.6K estimated branded searches, 0% vs prior month. Share +0.3 points.

    6. 6.Textar

      5.5%

      Moved from 5th to 6th. 3.6K estimated branded searches, -18.2% vs prior month. Share -0.8 points.

    7. 7.Hawk Performance

      3.7%

      Held 7th. 2.4K estimated branded searches, -17.2% vs prior month. Share -0.5 points.

    8. 8.Pagid

      3.7%

      Held 8th. 2.4K estimated branded searches, 0% vs prior month. Share +0.2 points.

    9. 9.PowerStop

      2.9%

      Held 9th. 1.9K estimated branded searches, -20.8% vs prior month. Share -0.5 points.

    Compare popularity between Bosch and its closest rivals

    Every comparison with Bosch

    196 comparisons

    How has branded search demand for Bosch changed worldwide over the last 12 months?

    3 findings
    • Across the 12 months ending September 2026, estimated monthly branded searches for Bosch worldwide fell from 1.3M to 1.1M.
    • Across the 12 months ending September 2026, Bosch’s share of searches among brake pad brands worldwide peaked at 9.9% in April 2026 and was lowest at 6.6% in December 2025.
    • Across the 12 months ending September 2026, Bosch rose from 4th to 3rd among brake pad brands worldwide.

    How did search popularity change for brake pad brands worldwide in September 2026?

    6 changes

    1. In September 2026, Akebono gained share of searches among brake pad brands worldwide, from 32.1% to 34.2%.

    2. In September 2026, Brembo gained share of searches among brake pad brands worldwide, from 26.2% to 27.8%.

    3. In September 2026, Bosch lost share of searches among brake pad brands worldwide, from 9.5% to 8.3%.

    4. In September 2026, EBC Brakes lost share of searches among brake pad brands worldwide, from 9.5% to 8.3%.

    5. In September 2026, Textar lost share of searches among brake pad brands worldwide, from 6.4% to 5.5%.

    6. In September 2026, PowerStop lost share of searches among brake pad brands worldwide, from 3.5% to 2.9%.

    How are Bosch’s branded searches counted?

    168 search terms

    Brandwave collects information about searches that people make online using Bosch’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

    • bosch air blower
    • bosch air nailer
    • bosch alarm panel
    • bosch angle grinder
    • bosch appliances
    • bosch asphalt cutter
    • bosch bag
    • bosch belt sander
    • bosch bench grinder
    • bosch bench saw
    • bosch biscuit joiner
    • bosch borescope
    • bosch brake pads
    • bosch breaker hammer
    • bosch brush cutter
    • bosch car battery
    • bosch caulking gun
    • bosch chasing machine
    • bosch chipping hammer
    • bosch chuck key
    • bosch circular saw
    • bosch circular saw blade
    • bosch clothes dryer
    • bosch compound miter saw
    • bosch concrete saw
    • bosch condenser dryer
    • bosch condenser tumble dryer
    • bosch contractor saw
    • bosch convection oven
    • bosch cordless angle grinder
    • bosch cordless sawzall
    • bosch cordless screwdriver
    • bosch cordless vacuum
    • bosch counter depth refrigerator
    • bosch countertop dishwasher
    • bosch cut off saw
    • bosch cutting disc
    • bosch demolition hammer
    • bosch detail sander
    • bosch dishwasher

    1–40 of 168

    Do you work for Bosch? To request corrections or removal please contact us via our support page and we will be happy to assist.

    How the Brand Demand Index is measured

    Where does Bosch compete?

    Bosch is ranked in 95 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
    Competitor setRankShare of searchesRanking
    Home appliance brands7th of 130.58%Show ranking
    Laundry appliance brands5th of 99.8%Show ranking
    Routers brands6th of 80.68%Show ranking
    Fridge brands6th of 146.8%Show ranking
    Washing machine brands4th of 1411%Show ranking
    Power tool brands7th of 73.7%Show ranking
    Dishwasher brands1st of 846.9%Show ranking
    Windshield wiper brands5th of 610.9%Show ranking
    Pressure washer brands9th of 153.7%Show ranking
    Microwave brands5th of 85.8%Show ranking
    Steam iron brands7th of 80.81%Show ranking
    Car battery brands5th of 61.9%Show ranking
    Refrigerator double door brands5th of 52.9%Show ranking
    Stand mixer brands4th of 813.7%Show ranking
    Oven brands2nd of 1113.8%Show ranking
    Sander brands7th of 76.7%Show ranking
    Pasta maker brands8th of 80.06%Show ranking
    Wood chipper brands6th of 70.16%Show ranking
    Circular saw brands6th of 63%Show ranking
    Tool bag brands10th of 110.89%Show ranking
    Mitre saws5th of 95%Show ranking
    Clothes dryer brands4th of 613.8%Show ranking
    Hedge trimmer brands7th of 72.3%Show ranking
    Air nailer brands8th of 113.5%Show ranking
    Reciprocating saw brands5th of 103%Show ranking
    Thermal camera brands6th of 70.74%Show ranking
    Grass trimmer brands9th of 91.9%Show ranking
    Impact wrench brands5th of 84.7%Show ranking
    Laser level brands3rd of 817%Show ranking
    Fridge freezer brands2nd of 620.9%Show ranking
    Table saws2nd of 910%Show ranking
    Cordless angle grinder brands5th of 510.9%Show ranking
    Pressure washer accessories——Show ranking
    Stick vacuum brands8th of 102.3%Show ranking
    Biscuit joiner brands8th of 100.79%Show ranking
    Hand blender brands6th of 97%Show ranking
    Integrated dishwasher brands2nd of 814.3%Show ranking
    Brake pad brands3rd of 98.3%Shown above
    Condenser tumble dryer brands2nd of 625.4%Show ranking
    Induction cooktop brands1st of 943.9%Show ranking
    Induction range brands1st of 939.3%Show ranking
    Air blower brands2nd of 58.3%Show ranking
    Demolition hammer brands2nd of 521.3%Show ranking
    Router table brands3rd of 1010.3%Show ranking
    Upright freezer brands7th of 71.9%Show ranking
    Heat pump brands3rd of 910.5%Show ranking
    Hand planer brands9th of 100.76%Show ranking
    Under counter freezer brands4th of 72.4%Show ranking
    Heat gun brands3rd of 611.6%Show ranking
    Brush cutter brands6th of 82.4%Show ranking
    Cordless screwdriver brands3rd of 723.1%Show ranking
    Range hoods2nd of 918.4%Show ranking
    Gas stove brands3rd of 523.3%Show ranking
    Counter depth refrigerator brands3rd of 718%Show ranking
    Spirit level brands6th of 61.8%Show ranking
    Belt sander brands5th of 87.3%Show ranking
    Laser distance meter brands1st of 454.3%Show ranking
    Router bit brands5th of 66.3%Show ranking
    Freestanding oven brands3rd of 83.9%Show ranking
    Dust extractor brands5th of 98%Show ranking
    Caulking gun brands7th of 81.9%Show ranking
    Hole saw brands5th of 69.4%Show ranking
    Gas cooktop brands2nd of 918.3%Show ranking
    Asphalt cutter brands4th of 54.4%Show ranking
    Saw blade brands6th of 86%Show ranking
    Drill bits brands3rd of 518.5%Show ranking
    Green laser brands4th of 43.1%Show ranking
    Inspection camera brands5th of 65.5%Show ranking
    Double wall oven brands1st of 922.1%Show ranking
    Borescope brands5th of 51.2%Show ranking
    Garden shredders2nd of 610.4%Show ranking
    Stud finder brands2nd of 423.2%Show ranking
    Router collet brands4th of 61.5%Show ranking
    Power drill brands5th of 57.7%Show ranking
    Hover mower brands4th of 40.87%Show ranking
    Alarm panel brands6th of 75%Show ranking
    Hacksaw brands6th of 62.3%Show ranking
    Hand sander brands4th of 712.6%Show ranking
    Infrared thermometer brands4th of 66.9%Show ranking
    Slimline dishwasher brands1st of 643.9%Show ranking
    Undercounter fridge brands2nd of 523.3%Show ranking
    Convection oven brands6th of 87.5%Show ranking
    Chasing machine brands6th of 67.9%Show ranking
    Portable dishwasher brands3rd of 616.5%Show ranking
    Grinding disc brands3rd of 617.7%Show ranking
    Bench grinders3rd of 612.7%Show ranking
    Router circle jig brands3rd of 70.85%Show ranking
    Saw stand brands6th of 75.2%Show ranking
    Grinder blades brands3rd of 425.4%Show ranking
    Power screwdriver brands4th of 76.7%Show ranking
    Chuck key brands6th of 61.8%Show ranking
    Power planers3rd of 520.2%Show ranking
    Variable speed grinder brands4th of 49.1%Show ranking
    Forstner bit brands4th of 55.9%Show ranking
    Laser plumb bob brands1st of 435.6%Show ranking
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