Brandwave

How popular isTextar?

In September 2026, people searched for Textar by name about 3,600 times worldwide, an 18.2% decrease from the previous year. These searches made up 5.5% of all global brake pad brand searches, placing Textar sixth out of nine brands. When we asked both ChatGPT and Google AI Overviews about brake pad brands, Textar did not appear in any of the answers.

Search and AI answers in September 2026

Textar is the sixth most searched of 9 competitors and not listed in any AI answer.

  1. AkebonoShare of searches 34.2%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
  2. BremboShare of searches 27.8%Mentioned in 1 of 4 AI answersPlace in AI recommendations 5th
  3. BoschShare of searches 8.3%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
  4. EBC BrakesShare of searches 8.3%Mentioned in 1 of 4 AI answersPlace in AI recommendations 5th
  5. TextarShare of searches 5.5%Mentioned in 0 of 4 AI answersPlace in AI recommendations –

+4 more

Textar website (opens in a new tab)

Follow Textar and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top brake pad brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Textar did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Akebono1st
  2. Bosch2nd
  3. Hawk Performance3rd
  4. PowerStop3rd
  5. Brembo5th
  6. EBC Brakes5th
  7. Ferodo–
  8. Textar–
  9. Pagid–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Akebono3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Bosch3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Brembo1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • EBC Brakes1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Hawk Performance1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • PowerStop1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Ferodo0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Textar0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Pagid0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about brake pad brands

4 answers

  • Asked ChatGPT

    “Which brake pads should I buy for my car?”

    1. 1Akebono
    2. 2Bosch

  • Asked ChatGPT

    “What are the best brake pad brands?”

    1. 1Akebono
    2. 2Bosch
    3. 3PowerStop
    4. 4Brembo

  • Asked ChatGPT

    “Are ceramic or semi-metallic brake pads better for daily driving?”

    1. Searched Google, AI Overview

      “brake pads”

      Google showed no AI Overview for this search.

    2. Searched Google, AI Overview

      “best brake pads”

      1. 1Akebono
      2. 2Bosch
      3. 3Hawk Performance
      4. 4EBC Brakes

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in the United States on October 26, 2026.

    Which brake pad brands compete with Textar?

    Textar against brake pad brands worldwide, by month

    Share of searches by month for Akebono, Brembo, Bosch, EBC Brakes, Ferodo, Textar, Hawk Performance, Pagid, PowerStop. The figures are in the table below the chart.

    View monthly share of searches table
    MonthAkebonoBremboBoschEBC BrakesFerodoTextarHawk PerformancePagidPowerStop
    Oct 202533.5%27.4%8.2%10%4.4%5.4%4.4%3.6%3%
    Nov 202531.1%31.1%7.6%9.3%5%5%4.1%3.4%3.4%
    Dec 202527%40.4%6.6%8.1%4.3%4.3%3.6%2.8%2.8%
    Jan 202629.6%36.1%7.2%8.8%3.9%4.8%3.9%3.2%2.5%
    Feb 202629.3%29.3%8.8%10.7%4.7%4.7%4.7%4.7%3.1%
    Mar 202633.6%27.5%8.2%10%4.5%4.5%4.5%3.6%3.6%
    Apr 202633.2%27.2%9.9%9.9%4.4%4.4%4.4%3.6%2.9%
    May 202629.7%29.7%7.2%10.8%4.8%5.9%4.8%3.9%3.2%
    Jun 202632.8%26.7%9.7%9.7%4.3%5.3%4.3%4.3%2.8%
    Jul 202632.5%26.5%9.6%9.6%5.3%5.3%4.2%3.5%3.5%
    Aug 202632.1%26.2%9.5%9.5%5.2%6.4%4.2%3.5%3.5%
    Sep 202634.2%27.8%8.3%8.3%5.5%5.5%3.7%3.7%2.9%

    1. 1.Akebono

      34.2%

      Held 1st. 22.2K estimated branded searches, 0% vs prior month. Share +2.1 points.

    2. 2.Brembo

      27.8%

      Held 2nd. 18.1K estimated branded searches, 0% vs prior month. Share +1.7 points.

    3. 3.Bosch

      8.3%

      Held 3rd. 5.4K estimated branded searches, -18.2% vs prior month. Share -1.2 points.

    4. 4.EBC Brakes

      8.3%

      Held 4th. 5.4K estimated branded searches, -18.2% vs prior month. Share -1.2 points.

    5. 5.Ferodo

      5.5%

      Moved from 6th to 5th. 3.6K estimated branded searches, 0% vs prior month. Share +0.3 points.

    6. 6.Textar

      5.5%

      Moved from 5th to 6th. 3.6K estimated branded searches, -18.2% vs prior month. Share -0.8 points.

    7. 7.Hawk Performance

      3.7%

      Held 7th. 2.4K estimated branded searches, -17.2% vs prior month. Share -0.5 points.

    8. 8.Pagid

      3.7%

      Held 8th. 2.4K estimated branded searches, 0% vs prior month. Share +0.2 points.

    9. 9.PowerStop

      2.9%

      Held 9th. 1.9K estimated branded searches, -20.8% vs prior month. Share -0.5 points.

    Compare popularity between Textar and its closest rivals

    Every comparison with Textar

    8 comparisons

    How has branded search demand for Textar changed worldwide over the last 12 months?

    3 findings
    • Across the 12 months ending September 2026, estimated monthly branded searches for Textar worldwide fell from 4.4K to 3.6K.
    • Across the 12 months ending September 2026, Textar’s share of searches among brake pad brands worldwide peaked at 6.4% in August 2026 and was lowest at 4.3% in December 2025.
    • Across the 12 months ending September 2026, Textar fell from 5th to 6th among brake pad brands worldwide.

    How did search popularity change for brake pad brands worldwide in September 2026?

    6 changes

    1. In September 2026, Akebono gained share of searches among brake pad brands worldwide, from 32.1% to 34.2%.

    2. In September 2026, Brembo gained share of searches among brake pad brands worldwide, from 26.2% to 27.8%.

    3. In September 2026, Bosch lost share of searches among brake pad brands worldwide, from 9.5% to 8.3%.

    4. In September 2026, EBC Brakes lost share of searches among brake pad brands worldwide, from 9.5% to 8.3%.

    5. In September 2026, Textar lost share of searches among brake pad brands worldwide, from 6.4% to 5.5%.

    6. In September 2026, PowerStop lost share of searches among brake pad brands worldwide, from 3.5% to 2.9%.

    How are Textar’s branded searches counted?

    1 search term

    Brandwave collects information about searches that people make online using Textar’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

    • textar brake pads

    How the Brand Demand Index is measured

    Who owns Textar?

    Textar is owned by TMD Friction. Brandwave also tracks Pagid, owned by the same company, worldwide.

    Do you work for Textar? To request corrections or removal please contact us via our support page and we will be happy to assist.

    Creator with pink hair and a pink jacket

    Is Textar your brand?

    Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

    Start free