Brandwave

How popular isHawk Performance?

In September 2026, people searched for Hawk Performance by name about 2,400 times worldwide, a 33.3% decrease from the previous year. These searches made up 3.7% of all global brake pad brand searches, placing Hawk Performance seventh out of nine brands. When we asked both ChatGPT and Google AI Overviews about brake pad brands, Hawk Performance appeared in one of the four answers and was the joint third most recommended of the nine.

Search and AI answers in September 2026

Hawk Performance is the seventh most searched of 9 competitors and the joint third most recommended in AI answers.

  1. AkebonoShare of searches 34.2%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
  2. BremboShare of searches 27.8%Mentioned in 1 of 4 AI answersPlace in AI recommendations 5th
  3. BoschShare of searches 8.3%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
  4. EBC BrakesShare of searches 8.3%Mentioned in 1 of 4 AI answersPlace in AI recommendations 5th
  5. Hawk PerformanceShare of searches 3.7%Mentioned in 1 of 4 AI answersPlace in AI recommendations 3rd

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Top brake pad brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Hawk Performance was mentioned in one out of four: not in any of the three ChatGPT answers, but in the Google AI Overview. Hawk Performance is the joint third most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Akebono1st
  2. Bosch2nd
  3. Hawk Performance3rd
  4. PowerStop3rd
  5. Brembo5th
  6. EBC Brakes5th
  7. Ferodo–
  8. Textar–
  9. Pagid–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Akebono3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Bosch3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Brembo1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • EBC Brakes1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Hawk Performance1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • PowerStop1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Ferodo0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Textar0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Pagid0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about brake pad brands

4 answers

  • Asked ChatGPT

    “Which brake pads should I buy for my car?”

    1. 1Akebono
    2. 2Bosch

  • Asked ChatGPT

    “What are the best brake pad brands?”

    1. 1Akebono
    2. 2Bosch
    3. 3PowerStop
    4. 4Brembo

  • Asked ChatGPT

    “Are ceramic or semi-metallic brake pads better for daily driving?”

    1. Searched Google, AI Overview

      “brake pads”

      Google showed no AI Overview for this search.

    2. Searched Google, AI Overview

      “best brake pads”

      1. 1Akebono
      2. 2Bosch
      3. 3Hawk Performance
      4. 4EBC Brakes

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in the United States on October 26, 2026.

    Which brake pad brands compete with Hawk Performance?

    Hawk Performance against brake pad brands worldwide, by month

    Share of searches by month for Akebono, Brembo, Bosch, EBC Brakes, Ferodo, Textar, Hawk Performance, Pagid, PowerStop. The figures are in the table below the chart.

    View monthly share of searches table
    MonthAkebonoBremboBoschEBC BrakesFerodoTextarHawk PerformancePagidPowerStop
    Oct 202533.5%27.4%8.2%10%4.4%5.4%4.4%3.6%3%
    Nov 202531.1%31.1%7.6%9.3%5%5%4.1%3.4%3.4%
    Dec 202527%40.4%6.6%8.1%4.3%4.3%3.6%2.8%2.8%
    Jan 202629.6%36.1%7.2%8.8%3.9%4.8%3.9%3.2%2.5%
    Feb 202629.3%29.3%8.8%10.7%4.7%4.7%4.7%4.7%3.1%
    Mar 202633.6%27.5%8.2%10%4.5%4.5%4.5%3.6%3.6%
    Apr 202633.2%27.2%9.9%9.9%4.4%4.4%4.4%3.6%2.9%
    May 202629.7%29.7%7.2%10.8%4.8%5.9%4.8%3.9%3.2%
    Jun 202632.8%26.7%9.7%9.7%4.3%5.3%4.3%4.3%2.8%
    Jul 202632.5%26.5%9.6%9.6%5.3%5.3%4.2%3.5%3.5%
    Aug 202632.1%26.2%9.5%9.5%5.2%6.4%4.2%3.5%3.5%
    Sep 202634.2%27.8%8.3%8.3%5.5%5.5%3.7%3.7%2.9%

    1. 1.Akebono

      34.2%

      Held 1st. 22.2K estimated branded searches, 0% vs prior month. Share +2.1 points.

    2. 2.Brembo

      27.8%

      Held 2nd. 18.1K estimated branded searches, 0% vs prior month. Share +1.7 points.

    3. 3.Bosch

      8.3%

      Held 3rd. 5.4K estimated branded searches, -18.2% vs prior month. Share -1.2 points.

    4. 4.EBC Brakes

      8.3%

      Held 4th. 5.4K estimated branded searches, -18.2% vs prior month. Share -1.2 points.

    5. 5.Ferodo

      5.5%

      Moved from 6th to 5th. 3.6K estimated branded searches, 0% vs prior month. Share +0.3 points.

    6. 6.Textar

      5.5%

      Moved from 5th to 6th. 3.6K estimated branded searches, -18.2% vs prior month. Share -0.8 points.

    7. 7.Hawk Performance

      3.7%

      Held 7th. 2.4K estimated branded searches, -17.2% vs prior month. Share -0.5 points.

    8. 8.Pagid

      3.7%

      Held 8th. 2.4K estimated branded searches, 0% vs prior month. Share +0.2 points.

    9. 9.PowerStop

      2.9%

      Held 9th. 1.9K estimated branded searches, -20.8% vs prior month. Share -0.5 points.

    Compare popularity between Hawk Performance and its closest rivals

    Every comparison with Hawk Performance

    8 comparisons

    How has branded search demand for Hawk Performance changed worldwide over the last 12 months?

    3 findings
    • Across the 12 months ending September 2026, estimated monthly branded searches for Hawk Performance worldwide fell from 3.6K to 2.4K.
    • Across the 12 months ending September 2026, Hawk Performance’s share of searches among brake pad brands worldwide decreased from 4.4% to 3.7%.
    • Across the 12 months ending September 2026, Hawk Performance’s share of searches among brake pad brands worldwide peaked at 4.8% in May 2026 and was lowest at 3.6% in December 2025.

    How did search popularity change for brake pad brands worldwide in September 2026?

    6 changes

    1. In September 2026, Akebono gained share of searches among brake pad brands worldwide, from 32.1% to 34.2%.

    2. In September 2026, Brembo gained share of searches among brake pad brands worldwide, from 26.2% to 27.8%.

    3. In September 2026, Bosch lost share of searches among brake pad brands worldwide, from 9.5% to 8.3%.

    4. In September 2026, EBC Brakes lost share of searches among brake pad brands worldwide, from 9.5% to 8.3%.

    5. In September 2026, Textar lost share of searches among brake pad brands worldwide, from 6.4% to 5.5%.

    6. In September 2026, PowerStop lost share of searches among brake pad brands worldwide, from 3.5% to 2.9%.

    How are Hawk Performance’s branded searches counted?

    1 search term

    Brandwave collects information about searches that people make online using Hawk Performance’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

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    How the Brand Demand Index is measured

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