Brandwave

EBC Brakes vs Hawk Performance:Which is more popular?

In September 2026, EBC Brakes had more branded searches than Hawk Performance among brake pad brands worldwide. EBC Brakes had about 5,400 branded searches, while Hawk Performance had 2,400. EBC Brakes made up 8.3% of all brake pad brand searches we track, and Hawk Performance accounted for 3.7%. When we asked ChatGPT and Google AI Overviews about brake pad brands, EBC Brakes and Hawk Performance each appeared in one of the four answers.

Among brake pad brands worldwide in September 2026

Who do people search for more?

EBC Brakes, about 2 searches for every 1 for Hawk Performance

EBC Brakes 5.4K searchesHawk Performance 2.4K searches

Who does AI mention more?

Both were mentioned in 1 of 4 answers.

EBC Brakes in 1 of 4Hawk Performance in 1 of 4

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Top brake pad brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, EBC Brakes and Hawk Performance were each mentioned in one out of four: not in any of the three ChatGPT answers, but in the Google AI Overview.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Akebono1st
  2. Bosch2nd
  3. Hawk Performance3rd
  4. PowerStop3rd
  5. Brembo5th
  6. EBC Brakes5th
  7. Ferodo–
  8. Textar–
  9. Pagid–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Akebono3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Bosch3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Brembo1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • EBC Brakes1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Hawk Performance1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • PowerStop1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Ferodo0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Textar0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Pagid0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about brake pad brands

4 answers

  • Asked ChatGPT

    “Which brake pads should I buy for my car?”

    1. 1Akebono
    2. 2Bosch

  • Asked ChatGPT

    “What are the best brake pad brands?”

    1. 1Akebono
    2. 2Bosch
    3. 3PowerStop
    4. 4Brembo

  • Asked ChatGPT

    “Are ceramic or semi-metallic brake pads better for daily driving?”

    1. Searched Google, AI Overview

      “brake pads”

      Google showed no AI Overview for this search.

    2. Searched Google, AI Overview

      “best brake pads”

      1. 1Akebono
      2. 2Bosch
      3. 3Hawk Performance
      4. 4EBC Brakes

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in the United States on October 26, 2026.

    Is EBC Brakes or Hawk Performance more popular in search?

    This chart shows how often people search Google for EBC Brakes and Hawk Performance by name. Each line represents a brand's share of searches for all nine brake pad brands we track, month by month, from English-language searches worldwide.

    EBC Brakes and Hawk Performance among brake pad brands worldwide, by month

    Share of searches by month for EBC Brakes, Hawk Performance. The figures are in the table below the chart.

    View monthly share of searches table
    MonthAkebonoBremboBoschEBC BrakesFerodoTextarHawk PerformancePagidPowerStop
    Oct 202533.5%27.4%8.2%10%4.4%5.4%4.4%3.6%3%
    Nov 202531.1%31.1%7.6%9.3%5%5%4.1%3.4%3.4%
    Dec 202527%40.4%6.6%8.1%4.3%4.3%3.6%2.8%2.8%
    Jan 202629.6%36.1%7.2%8.8%3.9%4.8%3.9%3.2%2.5%
    Feb 202629.3%29.3%8.8%10.7%4.7%4.7%4.7%4.7%3.1%
    Mar 202633.6%27.5%8.2%10%4.5%4.5%4.5%3.6%3.6%
    Apr 202633.2%27.2%9.9%9.9%4.4%4.4%4.4%3.6%2.9%
    May 202629.7%29.7%7.2%10.8%4.8%5.9%4.8%3.9%3.2%
    Jun 202632.8%26.7%9.7%9.7%4.3%5.3%4.3%4.3%2.8%
    Jul 202632.5%26.5%9.6%9.6%5.3%5.3%4.2%3.5%3.5%
    Aug 202632.1%26.2%9.5%9.5%5.2%6.4%4.2%3.5%3.5%
    Sep 202634.2%27.8%8.3%8.3%5.5%5.5%3.7%3.7%2.9%

    How has the EBC Brakes and Hawk Performance comparison changed over the last 12 months?

    3 findings

    How did search popularity change for brake pad brands worldwide in September 2026?

    2 changes

    1. In September 2026, EBC Brakes lost share of searches among brake pad brands worldwide, from 9.5% to 8.3%.

    2. Hawk Performance’s share of searches among brake pad brands worldwide has lost ground for 3 months in a row, from 4.3% to 3.7% in September 2026.

    How are branded searches counted?

    2 search terms

    Brandwave collects information about searches that people make online using EBC Brakes’ and Hawk Performance’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

    EBC Brakes

    1 branded search term

    • ebc brake pads

    Hawk Performance

    1 branded search term

    • hawk brake pads

    How the Brand Demand Index is measured

    Other head-to-heads among brake pad brands

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