Akebono vs Brembo:Which is more popular?
In September 2026, Akebono had more branded searches than Brembo among brake pad brands worldwide. Akebono had about 22,200 branded searches, while Brembo had 18,100. Akebono made up 34.2% of all brake pad brand searches we track, and Brembo accounted for 27.8%. When we asked ChatGPT and Google AI Overviews about brake pad brands, Akebono appeared in three of the four answers and Brembo in one. Akebono was mentioned before Brembo in every answer.
Who do people search for more?
Akebono, about 23% more searches than Brembo
Who does AI mention more?
Akebono, mentioned in 3 of 4 answers, Brembo in 1
Who does AI recommend more?
Akebono, named ahead of Brembo in every answer
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Top brake pad brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Akebono was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Brembo was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Akebono was listed before Brembo in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Akebono1st
Bosch2nd
Hawk Performance3rd
PowerStop3rd
Brembo5th
EBC Brakes5th
Ferodo–
Textar–
Pagid–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Akebono3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Bosch3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Brembo1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- EBC Brakes1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Hawk Performance1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- PowerStop1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Ferodo0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Textar0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Pagid0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about brake pad brands
4 answers
Asked ChatGPT
“Which brake pads should I buy for my car?”
Asked ChatGPT
“What are the best brake pad brands?”
Asked ChatGPT
“Are ceramic or semi-metallic brake pads better for daily driving?”
Searched Google, AI Overview
“brake pads”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“best brake pads”
Brands are shown in the order each answer named them. The survey took place in the United States on October 26, 2026.
Is Akebono or Brembo more popular in search?
This chart shows how often people search Google for Akebono and Brembo by name. Each line represents a brand's share of searches for all nine brake pad brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Akebono, Brembo. The figures are in the table below the chart.
View monthly share of searches table
| Month | Akebono | Brembo | Bosch | EBC Brakes | Ferodo | Textar | Hawk Performance | Pagid | PowerStop |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 33.5% | 27.4% | 8.2% | 10% | 4.4% | 5.4% | 4.4% | 3.6% | 3% |
| Nov 2025 | 31.1% | 31.1% | 7.6% | 9.3% | 5% | 5% | 4.1% | 3.4% | 3.4% |
| Dec 2025 | 27% | 40.4% | 6.6% | 8.1% | 4.3% | 4.3% | 3.6% | 2.8% | 2.8% |
| Jan 2026 | 29.6% | 36.1% | 7.2% | 8.8% | 3.9% | 4.8% | 3.9% | 3.2% | 2.5% |
| Feb 2026 | 29.3% | 29.3% | 8.8% | 10.7% | 4.7% | 4.7% | 4.7% | 4.7% | 3.1% |
| Mar 2026 | 33.6% | 27.5% | 8.2% | 10% | 4.5% | 4.5% | 4.5% | 3.6% | 3.6% |
| Apr 2026 | 33.2% | 27.2% | 9.9% | 9.9% | 4.4% | 4.4% | 4.4% | 3.6% | 2.9% |
| May 2026 | 29.7% | 29.7% | 7.2% | 10.8% | 4.8% | 5.9% | 4.8% | 3.9% | 3.2% |
| Jun 2026 | 32.8% | 26.7% | 9.7% | 9.7% | 4.3% | 5.3% | 4.3% | 4.3% | 2.8% |
| Jul 2026 | 32.5% | 26.5% | 9.6% | 9.6% | 5.3% | 5.3% | 4.2% | 3.5% | 3.5% |
| Aug 2026 | 32.1% | 26.2% | 9.5% | 9.5% | 5.2% | 6.4% | 4.2% | 3.5% | 3.5% |
| Sep 2026 | 34.2% | 27.8% | 8.3% | 8.3% | 5.5% | 5.5% | 3.7% | 3.7% | 2.9% |
How has the Akebono and Brembo comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Brembo took it in December 2025, Akebono took it in March 2026.
- Across the 12 months ending September 2026, Akebono’s share of searches among brake pad brands worldwide moved from 33.5% to 34.2%, and its estimated monthly branded searches moved from 27.1K to 22.2K.
- Across the 12 months ending September 2026, Brembo’s share of searches among brake pad brands worldwide moved from 27.4% to 27.8%, and its estimated monthly branded searches moved from 22.2K to 18.1K.
How did search popularity change for brake pad brands worldwide in September 2026?
2 changes
In September 2026, Akebono gained share of searches among brake pad brands worldwide, from 32.1% to 34.2%.
In September 2026, Brembo gained share of searches among brake pad brands worldwide, from 26.2% to 27.8%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Akebono’s and Brembo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among brake pad brands
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