Brembo vs EBC Brakes:Which is more popular?
In September 2026, Brembo had more branded searches than EBC Brakes among brake pad brands worldwide. Brembo had about 18,100 branded searches, while EBC Brakes had 5,400. Brembo made up 27.8% of all brake pad brand searches we track, and EBC Brakes accounted for 8.3%. When we asked ChatGPT and Google AI Overviews about brake pad brands, Brembo and EBC Brakes each appeared in one of the four answers. Brembo and EBC Brakes were each mentioned first in one of the two answers.
Who do people search for more?
Brembo, about 3 searches for every 1 for EBC Brakes
Who does AI mention more?
Both were mentioned in 1 of 4 answers.
Who does AI recommend more?
Each is named first in 1 of 2 answers.
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Top brake pad brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Brembo was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. EBC Brakes was mentioned in one out of four: not in any of the three ChatGPT answers, but in the Google AI Overview. Brembo and EBC Brakes were each listed first in one of the two answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Akebono1st
Bosch2nd
Hawk Performance3rd
PowerStop3rd- Brembo5th
EBC Brakes5th
Ferodo–
Textar–
Pagid–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Akebono3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Bosch3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Brembo1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- EBC Brakes1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Hawk Performance1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- PowerStop1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Ferodo0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Textar0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Pagid0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about brake pad brands
4 answers
Asked ChatGPT
“Which brake pads should I buy for my car?”
Asked ChatGPT
“What are the best brake pad brands?”
Asked ChatGPT
“Are ceramic or semi-metallic brake pads better for daily driving?”
Searched Google, AI Overview
“brake pads”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“best brake pads”
Brands are shown in the order each answer named them. The survey took place in the United States on October 26, 2026.
Is Brembo or EBC Brakes more popular in search?
This chart shows how often people search Google for Brembo and EBC Brakes by name. Each line represents a brand's share of searches for all nine brake pad brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Brembo, EBC Brakes. The figures are in the table below the chart.
View monthly share of searches table
| Month | Akebono | Brembo | Bosch | EBC Brakes | Ferodo | Textar | Hawk Performance | Pagid | PowerStop |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 33.5% | 27.4% | 8.2% | 10% | 4.4% | 5.4% | 4.4% | 3.6% | 3% |
| Nov 2025 | 31.1% | 31.1% | 7.6% | 9.3% | 5% | 5% | 4.1% | 3.4% | 3.4% |
| Dec 2025 | 27% | 40.4% | 6.6% | 8.1% | 4.3% | 4.3% | 3.6% | 2.8% | 2.8% |
| Jan 2026 | 29.6% | 36.1% | 7.2% | 8.8% | 3.9% | 4.8% | 3.9% | 3.2% | 2.5% |
| Feb 2026 | 29.3% | 29.3% | 8.8% | 10.7% | 4.7% | 4.7% | 4.7% | 4.7% | 3.1% |
| Mar 2026 | 33.6% | 27.5% | 8.2% | 10% | 4.5% | 4.5% | 4.5% | 3.6% | 3.6% |
| Apr 2026 | 33.2% | 27.2% | 9.9% | 9.9% | 4.4% | 4.4% | 4.4% | 3.6% | 2.9% |
| May 2026 | 29.7% | 29.7% | 7.2% | 10.8% | 4.8% | 5.9% | 4.8% | 3.9% | 3.2% |
| Jun 2026 | 32.8% | 26.7% | 9.7% | 9.7% | 4.3% | 5.3% | 4.3% | 4.3% | 2.8% |
| Jul 2026 | 32.5% | 26.5% | 9.6% | 9.6% | 5.3% | 5.3% | 4.2% | 3.5% | 3.5% |
| Aug 2026 | 32.1% | 26.2% | 9.5% | 9.5% | 5.2% | 6.4% | 4.2% | 3.5% | 3.5% |
| Sep 2026 | 34.2% | 27.8% | 8.3% | 8.3% | 5.5% | 5.5% | 3.7% | 3.7% | 2.9% |
How has the Brembo and EBC Brakes comparison changed over the last 12 months?
3 findings
- Brembo was ahead of EBC Brakes in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Brembo’s share of searches among brake pad brands worldwide moved from 27.4% to 27.8%, and its estimated monthly branded searches moved from 22.2K to 18.1K.
- Across the 12 months ending September 2026, EBC Brakes’ share of searches among brake pad brands worldwide moved from 10% to 8.3%, and its estimated monthly branded searches moved from 8.1K to 5.4K.
How did search popularity change for brake pad brands worldwide in September 2026?
2 changes
In September 2026, Brembo gained share of searches among brake pad brands worldwide, from 26.2% to 27.8%.
In September 2026, EBC Brakes lost share of searches among brake pad brands worldwide, from 9.5% to 8.3%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Brembo’s and EBC Brakes’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Brembo
1 branded search term
- brembo brake pads
EBC Brakes
1 branded search term
- ebc brake pads
Other head-to-heads among brake pad brands
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