Brake pad brands:Which are most popular?

Name: Brake pad brands: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Akebono was the most searched brake pad brand worldwide, accounting for 34.2% of all searches among the nine brands we track. When we checked with ChatGPT and Google AI Overviews, Akebono and Bosch were mentioned most often, in three of the four answers. Akebono was recommended most often, coming first in both responses that gave a list.

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Top brake pad brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and one Google AI Overview, Akebono and Bosch were mentioned most often, in three of the four answers. Akebono was recommended most often, coming first in both answers that gave a list. Bosch was second, and Hawk Performance and PowerStop tied for third. Ferodo, which ranked fifth in searches, was not mentioned at all.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Akebono	Named in 2 of 3 ChatGPT answers	Named in 1 of 1 Google AI Overviews	3 of 4
Bosch	Named in 2 of 3 ChatGPT answers	Named in 1 of 1 Google AI Overviews	3 of 4
Brembo	Named in 1 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	1 of 4
EBC Brakes	Named in 0 of 3 ChatGPT answers	Named in 1 of 1 Google AI Overviews	1 of 4
Hawk Performance	Named in 0 of 3 ChatGPT answers	Named in 1 of 1 Google AI Overviews	1 of 4
PowerStop	Named in 1 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	1 of 4
Ferodo	Named in 0 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	0 of 4
Textar	Named in 0 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	0 of 4
Pagid	Named in 0 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	0 of 4

Akebono3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Bosch3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Brembo1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
EBC Brakes1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Hawk Performance1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
PowerStop1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Ferodo0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Textar0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Pagid0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about brake pad brands

4 answers

Asked ChatGPT
“Which brake pads should I buy for my car?”
1. 1Akebono
2. 2Bosch
Asked ChatGPT
“What are the best brake pad brands?”
1. 1Akebono
2. 2Bosch
3. 3PowerStop
4. 4Brembo
Asked ChatGPT
“Are ceramic or semi-metallic brake pads better for daily driving?”
Searched Google, AI Overview
“brake pads”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“best brake pads”
1. 1Akebono
2. 2Bosch
3. 3Hawk Performance
4. 4EBC Brakes

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 26, 2026.

Which brake pad brands do people search for most?

This chart shows how often people search Google for each brake pad brand by name. Each line represents a brand's share of searches for all nine brake pad brands we track, month by month, from English-language searches worldwide.

Share of searches among brake pad brands worldwide, by month

Month	Akebono	Brembo	Bosch	EBC Brakes	Ferodo	Textar	Hawk Performance	Pagid	PowerStop
Oct 2025	33.5%	27.4%	8.2%	10%	4.4%	5.4%	4.4%	3.6%	3%
Nov 2025	31.1%	31.1%	7.6%	9.3%	5%	5%	4.1%	3.4%	3.4%
Dec 2025	27%	40.4%	6.6%	8.1%	4.3%	4.3%	3.6%	2.8%	2.8%
Jan 2026	29.6%	36.1%	7.2%	8.8%	3.9%	4.8%	3.9%	3.2%	2.5%
Feb 2026	29.3%	29.3%	8.8%	10.7%	4.7%	4.7%	4.7%	4.7%	3.1%
Mar 2026	33.6%	27.5%	8.2%	10%	4.5%	4.5%	4.5%	3.6%	3.6%
Apr 2026	33.2%	27.2%	9.9%	9.9%	4.4%	4.4%	4.4%	3.6%	2.9%
May 2026	29.7%	29.7%	7.2%	10.8%	4.8%	5.9%	4.8%	3.9%	3.2%
Jun 2026	32.8%	26.7%	9.7%	9.7%	4.3%	5.3%	4.3%	4.3%	2.8%
Jul 2026	32.5%	26.5%	9.6%	9.6%	5.3%	5.3%	4.2%	3.5%	3.5%
Aug 2026	32.1%	26.2%	9.5%	9.5%	5.2%	6.4%	4.2%	3.5%	3.5%
Sep 2026	34.2%	27.8%	8.3%	8.3%	5.5%	5.5%	3.7%	3.7%	2.9%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Akebono	34.2%	22.2K	0%	+2.1 points
2, held 2nd	Brembo	27.8%	18.1K	0%	+1.7 points
3, held 3rd	Bosch	8.3%	5.4K	-18.2%	-1.2 points
4, held 4th	EBC Brakes	8.3%	5.4K	-18.2%	-1.2 points
5, moved from 6th to 5th	Ferodo	5.5%	3.6K	0%	+0.3 pointsmoved from 6th to 5th
6, moved from 5th to 6th	Textar TMD Friction	5.5%	3.6K	-18.2%	-0.8 pointsmoved from 5th to 6th
7, held 7th	Hawk Performance	3.7%	2.4K	-17.2%	-0.5 points
8, held 8th	Pagid TMD Friction	3.7%	2.4K	0%	+0.2 points
9, held 9th	PowerStop	2.9%	1.9K	-20.8%	-0.5 points

1.Akebono
34.2%
Held 1st. 22.2K estimated branded searches, 0% vs prior month. Share +2.1 points.
2.Brembo
27.8%
Held 2nd. 18.1K estimated branded searches, 0% vs prior month. Share +1.7 points.
3.Bosch
8.3%
Held 3rd. 5.4K estimated branded searches, -18.2% vs prior month. Share -1.2 points.
4.EBC Brakes
8.3%
Held 4th. 5.4K estimated branded searches, -18.2% vs prior month. Share -1.2 points.
5.Ferodo
5.5%
Moved from 6th to 5th. 3.6K estimated branded searches, 0% vs prior month. Share +0.3 points.
6.Textar
5.5%
Moved from 5th to 6th. 3.6K estimated branded searches, -18.2% vs prior month. Share -0.8 points.
7.Hawk Performance
3.7%
Held 7th. 2.4K estimated branded searches, -17.2% vs prior month. Share -0.5 points.
8.Pagid
3.7%
Held 8th. 2.4K estimated branded searches, 0% vs prior month. Share +0.2 points.
9.PowerStop
2.9%
Held 9th. 1.9K estimated branded searches, -20.8% vs prior month. Share -0.5 points.

Which brand is most popular in search among brake pad brands worldwide?

9 brands

In September 2026, Akebono was the most searched among brake pad brands worldwide, with an estimated 22.2K branded searches, 34.2% of all searches for the nine we track. Brembo is in 2nd place, 6.3 percentage points behind at 27.8%.

Global brake pad brands, last 12 months ending September 2026
Brand	Share of searches	Peak	Low	Rank
Akebono	33.5% → 34.2%	34.2%Sep 2026	27%Dec 2025	1st
Brembo	27.4% → 27.8%	40.4%Dec 2025	26.2%Aug 2026	2nd
Bosch	8.2% → 8.3%	9.9%Apr 2026	6.6%Dec 2025	4th → 3rd
EBC Brakes	10% → 8.3%	10.8%May 2026	8.1%Dec 2025	3rd → 4th
Ferodo	4.4% → 5.5%	5.5%Sep 2026	3.9%Jan 2026	6th → 5th
Textar	5.4% → 5.5%	6.4%Aug 2026	4.3%Dec 2025	5th → 6th
Hawk Performance	4.4% → 3.7%	4.8%May 2026	3.6%Dec 2025	7th
Pagid	3.6% → 3.7%	4.7%Feb 2026	2.8%Dec 2025	8th
PowerStop	3% → 2.9%	3.6%Mar 2026	2.5%Jan 2026	9th

Each finding as a sentence

Across the 12 months ending September 2026, Akebono’s share of searches among brake pad brands worldwide increased from 33.5% to 34.2%.
Across the 12 months ending September 2026, EBC Brakes’ share of searches among brake pad brands worldwide decreased from 10% to 8.3%.
Across the 12 months ending September 2026, Ferodo’s share of searches among brake pad brands worldwide increased from 4.4% to 5.5%.
Across the 12 months ending September 2026, Hawk Performance’s share of searches among brake pad brands worldwide decreased from 4.4% to 3.7%.
Across the 12 months ending September 2026, Akebono’s share of searches among brake pad brands worldwide peaked at 34.2% in September 2026 and was lowest at 27% in December 2025.
Across the 12 months ending September 2026, Brembo’s share of searches among brake pad brands worldwide peaked at 40.4% in December 2025 and was lowest at 26.2% in August 2026.
Across the 12 months ending September 2026, Bosch’s share of searches among brake pad brands worldwide peaked at 9.9% in April 2026 and was lowest at 6.6% in December 2025.
Across the 12 months ending September 2026, EBC Brakes’ share of searches among brake pad brands worldwide peaked at 10.8% in May 2026 and was lowest at 8.1% in December 2025.
Across the 12 months ending September 2026, Ferodo’s share of searches among brake pad brands worldwide peaked at 5.5% in September 2026 and was lowest at 3.9% in January 2026.
Across the 12 months ending September 2026, Textar’s share of searches among brake pad brands worldwide peaked at 6.4% in August 2026 and was lowest at 4.3% in December 2025.
Across the 12 months ending September 2026, Hawk Performance’s share of searches among brake pad brands worldwide peaked at 4.8% in May 2026 and was lowest at 3.6% in December 2025.
Across the 12 months ending September 2026, Pagid’s share of searches among brake pad brands worldwide peaked at 4.7% in February 2026 and was lowest at 2.8% in December 2025.
Across the 12 months ending September 2026, PowerStop’s share of searches among brake pad brands worldwide peaked at 3.6% in March 2026 and was lowest at 2.5% in January 2026.
Across the 12 months ending September 2026, Bosch rose from 4th to 3rd among brake pad brands worldwide.
Across the 12 months ending September 2026, EBC Brakes fell from 3rd to 4th among brake pad brands worldwide.
Across the 12 months ending September 2026, Ferodo rose from 6th to 5th among brake pad brands worldwide.
Across the 12 months ending September 2026, Textar fell from 5th to 6th among brake pad brands worldwide.
Across the 12 months ending September 2026, Brembo, Pagid and PowerStop held steady: their share of searches among brake pad brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for brake pad brands worldwide in September 2026?

8 changes

In September 2026, Akebono gained share of searches among brake pad brands worldwide, from 32.1% to 34.2%.
In September 2026, Brembo gained share of searches among brake pad brands worldwide, from 26.2% to 27.8%.
In September 2026, Bosch lost share of searches among brake pad brands worldwide, from 9.5% to 8.3%.
In September 2026, EBC Brakes lost share of searches among brake pad brands worldwide, from 9.5% to 8.3%.
In September 2026, Textar lost share of searches among brake pad brands worldwide, from 6.4% to 5.5%.
In September 2026, PowerStop lost share of searches among brake pad brands worldwide, from 3.5% to 2.9%.
Hawk Performance’s share of searches among brake pad brands worldwide has lost ground for 3 months in a row, from 4.3% to 3.7% in September 2026.
In September 2026, Ferodo rose from 6th to 5th among brake pad brands worldwide.

How are branded searches counted for brake pad brands?

9 search terms

Each brand's share of searches among brake pad brands comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.