Brandwave

How popular isBrembo?

In September 2026, people searched for Brembo by name about 18,100 times worldwide, an 18.5% decrease from the previous year. These searches made up 27.8% of all global brake pad brand searches, placing Brembo second out of nine brands. When we asked both ChatGPT and Google AI Overviews about brake pad brands, Brembo appeared in one of the four answers and was the joint fifth most recommended of the nine.

Search and AI answers in September 2026

Brembo is the second most searched of 9 competitors and the joint fifth most recommended in AI answers.

  1. AkebonoShare of searches 34.2%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
  2. BremboShare of searches 27.8%Mentioned in 1 of 4 AI answersPlace in AI recommendations 5th
  3. BoschShare of searches 8.3%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
  4. EBC BrakesShare of searches 8.3%Mentioned in 1 of 4 AI answersPlace in AI recommendations 5th
  5. FerodoShare of searches 5.5%Mentioned in 0 of 4 AI answersPlace in AI recommendations –

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Top brake pad brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Brembo was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Brembo is the joint fifth most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Akebono1st
  2. Bosch2nd
  3. Hawk Performance3rd
  4. PowerStop3rd
  5. Brembo5th
  6. EBC Brakes5th
  7. Ferodo–
  8. Textar–
  9. Pagid–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Akebono3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Bosch3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Brembo1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • EBC Brakes1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Hawk Performance1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • PowerStop1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Ferodo0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Textar0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Pagid0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about brake pad brands

4 answers

  • Asked ChatGPT

    “Which brake pads should I buy for my car?”

    1. 1Akebono
    2. 2Bosch

  • Asked ChatGPT

    “What are the best brake pad brands?”

    1. 1Akebono
    2. 2Bosch
    3. 3PowerStop
    4. 4Brembo

  • Asked ChatGPT

    “Are ceramic or semi-metallic brake pads better for daily driving?”

    1. Searched Google, AI Overview

      “brake pads”

      Google showed no AI Overview for this search.

    2. Searched Google, AI Overview

      “best brake pads”

      1. 1Akebono
      2. 2Bosch
      3. 3Hawk Performance
      4. 4EBC Brakes

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in the United States on October 26, 2026.

    Which brake pad brands compete with Brembo?

    Brembo against brake pad brands worldwide, by month

    Share of searches by month for Akebono, Brembo, Bosch, EBC Brakes, Ferodo, Textar, Hawk Performance, Pagid, PowerStop. The figures are in the table below the chart.

    View monthly share of searches table
    MonthAkebonoBremboBoschEBC BrakesFerodoTextarHawk PerformancePagidPowerStop
    Oct 202533.5%27.4%8.2%10%4.4%5.4%4.4%3.6%3%
    Nov 202531.1%31.1%7.6%9.3%5%5%4.1%3.4%3.4%
    Dec 202527%40.4%6.6%8.1%4.3%4.3%3.6%2.8%2.8%
    Jan 202629.6%36.1%7.2%8.8%3.9%4.8%3.9%3.2%2.5%
    Feb 202629.3%29.3%8.8%10.7%4.7%4.7%4.7%4.7%3.1%
    Mar 202633.6%27.5%8.2%10%4.5%4.5%4.5%3.6%3.6%
    Apr 202633.2%27.2%9.9%9.9%4.4%4.4%4.4%3.6%2.9%
    May 202629.7%29.7%7.2%10.8%4.8%5.9%4.8%3.9%3.2%
    Jun 202632.8%26.7%9.7%9.7%4.3%5.3%4.3%4.3%2.8%
    Jul 202632.5%26.5%9.6%9.6%5.3%5.3%4.2%3.5%3.5%
    Aug 202632.1%26.2%9.5%9.5%5.2%6.4%4.2%3.5%3.5%
    Sep 202634.2%27.8%8.3%8.3%5.5%5.5%3.7%3.7%2.9%

    1. 1.Akebono

      34.2%

      Held 1st. 22.2K estimated branded searches, 0% vs prior month. Share +2.1 points.

    2. 2.Brembo

      27.8%

      Held 2nd. 18.1K estimated branded searches, 0% vs prior month. Share +1.7 points.

    3. 3.Bosch

      8.3%

      Held 3rd. 5.4K estimated branded searches, -18.2% vs prior month. Share -1.2 points.

    4. 4.EBC Brakes

      8.3%

      Held 4th. 5.4K estimated branded searches, -18.2% vs prior month. Share -1.2 points.

    5. 5.Ferodo

      5.5%

      Moved from 6th to 5th. 3.6K estimated branded searches, 0% vs prior month. Share +0.3 points.

    6. 6.Textar

      5.5%

      Moved from 5th to 6th. 3.6K estimated branded searches, -18.2% vs prior month. Share -0.8 points.

    7. 7.Hawk Performance

      3.7%

      Held 7th. 2.4K estimated branded searches, -17.2% vs prior month. Share -0.5 points.

    8. 8.Pagid

      3.7%

      Held 8th. 2.4K estimated branded searches, 0% vs prior month. Share +0.2 points.

    9. 9.PowerStop

      2.9%

      Held 9th. 1.9K estimated branded searches, -20.8% vs prior month. Share -0.5 points.

    Compare popularity between Brembo and its closest rivals

    Every comparison with Brembo

    8 comparisons

    How has branded search demand for Brembo changed worldwide over the last 12 months?

    2 findings
    • Across the 12 months ending September 2026, estimated monthly branded searches for Brembo worldwide fell from 22.2K to 18.1K.
    • Across the 12 months ending September 2026, Brembo’s share of searches among brake pad brands worldwide peaked at 40.4% in December 2025 and was lowest at 26.2% in August 2026.

    How did search popularity change for brake pad brands worldwide in September 2026?

    6 changes

    1. In September 2026, Akebono gained share of searches among brake pad brands worldwide, from 32.1% to 34.2%.

    2. In September 2026, Brembo gained share of searches among brake pad brands worldwide, from 26.2% to 27.8%.

    3. In September 2026, Bosch lost share of searches among brake pad brands worldwide, from 9.5% to 8.3%.

    4. In September 2026, EBC Brakes lost share of searches among brake pad brands worldwide, from 9.5% to 8.3%.

    5. In September 2026, Textar lost share of searches among brake pad brands worldwide, from 6.4% to 5.5%.

    6. In September 2026, PowerStop lost share of searches among brake pad brands worldwide, from 3.5% to 2.9%.

    How are Brembo’s branded searches counted?

    1 search term

    Brandwave collects information about searches that people make online using Brembo’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

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