Ferodo vs Hawk Performance:Which is more popular?
In September 2026, Ferodo had more branded searches than Hawk Performance among brake pad brands worldwide. Ferodo had about 3,600 branded searches, while Hawk Performance had 2,400. Ferodo made up 5.5% of all brake pad brand searches we track, and Hawk Performance accounted for 3.7%. When we asked ChatGPT and Google AI Overviews about brake pad brands, Hawk Performance appeared in one of the four answers and Ferodo in none.
Who do people search for more?
Ferodo, about 50% more searches than Hawk Performance
Who does AI mention more?
Hawk Performance, mentioned in 1 of 4 answers, Ferodo in 0
Follow Ferodo vs Hawk Performance and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top brake pad brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Hawk Performance was mentioned in one out of four: not in any of the three ChatGPT answers, but in the Google AI Overview. Ferodo did not appear in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Akebono1st
Bosch2nd- Hawk Performance3rd
PowerStop3rd
Brembo5th
EBC Brakes5th- Ferodo–
Textar–
Pagid–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Akebono3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Bosch3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Brembo1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- EBC Brakes1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Hawk Performance1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- PowerStop1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Ferodo0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Textar0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Pagid0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about brake pad brands
4 answers
Asked ChatGPT
“Which brake pads should I buy for my car?”
Asked ChatGPT
“What are the best brake pad brands?”
Asked ChatGPT
“Are ceramic or semi-metallic brake pads better for daily driving?”
Searched Google, AI Overview
“brake pads”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“best brake pads”
Brands are shown in the order each answer named them. The survey took place in the United States on October 26, 2026.
Is Ferodo or Hawk Performance more popular in search?
This chart shows how often people search Google for Ferodo and Hawk Performance by name. Each line represents a brand's share of searches for all nine brake pad brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Ferodo, Hawk Performance. The figures are in the table below the chart.
View monthly share of searches table
| Month | Akebono | Brembo | Bosch | EBC Brakes | Ferodo | Textar | Hawk Performance | Pagid | PowerStop |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 33.5% | 27.4% | 8.2% | 10% | 4.4% | 5.4% | 4.4% | 3.6% | 3% |
| Nov 2025 | 31.1% | 31.1% | 7.6% | 9.3% | 5% | 5% | 4.1% | 3.4% | 3.4% |
| Dec 2025 | 27% | 40.4% | 6.6% | 8.1% | 4.3% | 4.3% | 3.6% | 2.8% | 2.8% |
| Jan 2026 | 29.6% | 36.1% | 7.2% | 8.8% | 3.9% | 4.8% | 3.9% | 3.2% | 2.5% |
| Feb 2026 | 29.3% | 29.3% | 8.8% | 10.7% | 4.7% | 4.7% | 4.7% | 4.7% | 3.1% |
| Mar 2026 | 33.6% | 27.5% | 8.2% | 10% | 4.5% | 4.5% | 4.5% | 3.6% | 3.6% |
| Apr 2026 | 33.2% | 27.2% | 9.9% | 9.9% | 4.4% | 4.4% | 4.4% | 3.6% | 2.9% |
| May 2026 | 29.7% | 29.7% | 7.2% | 10.8% | 4.8% | 5.9% | 4.8% | 3.9% | 3.2% |
| Jun 2026 | 32.8% | 26.7% | 9.7% | 9.7% | 4.3% | 5.3% | 4.3% | 4.3% | 2.8% |
| Jul 2026 | 32.5% | 26.5% | 9.6% | 9.6% | 5.3% | 5.3% | 4.2% | 3.5% | 3.5% |
| Aug 2026 | 32.1% | 26.2% | 9.5% | 9.5% | 5.2% | 6.4% | 4.2% | 3.5% | 3.5% |
| Sep 2026 | 34.2% | 27.8% | 8.3% | 8.3% | 5.5% | 5.5% | 3.7% | 3.7% | 2.9% |
How has the Ferodo and Hawk Performance comparison changed over the last 12 months?
3 findings
- Ferodo was ahead of Hawk Performance in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Ferodo’s share of searches among brake pad brands worldwide moved from 4.4% to 5.5%, and its estimated monthly branded searches held steady at 3.6K.
- Across the 12 months ending September 2026, Hawk Performance’s share of searches among brake pad brands worldwide moved from 4.4% to 3.7%, and its estimated monthly branded searches moved from 3.6K to 2.4K.
How did search popularity change for brake pad brands worldwide in September 2026?
2 changes
Hawk Performance’s share of searches among brake pad brands worldwide has lost ground for 3 months in a row, from 4.3% to 3.7% in September 2026.
In September 2026, Ferodo rose from 6th to 5th among brake pad brands worldwide.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Ferodo’s and Hawk Performance’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Ferodo
1 branded search term
- ferodo brake pads
Hawk Performance
1 branded search term
- hawk brake pads
Other head-to-heads among brake pad brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.