Brandwave

Microwave brands:Which are searched most?

In August 2026, Breville was the most searched among microwave brands worldwide, with an estimated 845K branded searches and 45.4% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Breville45.4%
  2. LG27.5%
  3. Samsung22.6%
  4. Panasonic4%
  5. Sharp0.53%

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Share of SearchLeaderboard

Compare the microwave brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among microwave brands worldwide, by month

Share of Search by month for Breville, LG, Samsung, Panasonic. The figures are in the table below the chart.

View monthly share of search table
MonthBrevilleLGSamsungPanasonicSharp
Oct 202541.7%26.5%22.9%8.4%0.5%
Nov 202557.1%18.7%18.1%5.7%0.42%
Dec 202558.5%19.1%17.2%4.8%0.43%
Jan 202650.4%24.9%18.9%5.3%0.47%
Feb 202643.4%29.3%21.5%5.2%0.57%
Mar 202641.3%33%20.3%4.9%0.53%
Apr 202646.9%26.3%21.5%4.5%0.74%
May 202647%26.4%21.5%4.5%0.61%
Jun 202647.2%26.2%21.4%4.5%0.6%
Jul 202648.8%24.8%21.6%4.3%0.57%
Aug 202645.4%27.5%22.6%4%0.53%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Breville

    45.4%

    Held 1st. 845K estimated branded searches, -0.32% vs prior month. Share -3.4 points.

  2. 2.LG

    27.5%

    Held 2nd. 513K estimated branded searches, +19% vs prior month. Share +2.7 points.

  3. 3.Samsung

    22.6%

    Held 3rd. 422K estimated branded searches, +12% vs prior month. Share +1 points.

  4. Held 4th. 74K estimated branded searches, 0% vs prior month. Share -0.3 points.

  5. 5.Sharp

    0.53%

    Held 5th. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among microwave brands worldwide?

In August 2026, Breville was the most searched among microwave brands worldwide, with an estimated 845K branded searches and 45.4% estimated Share of Search within this set. LG is in 2nd place, 17.9 percentage points behind at 27.5% Share of Search.

Global microwave brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Breville41.7% → 45.4%58.5%Dec 202541.3%Mar 20261st
LG26.5% → 27.5%33%Mar 202618.7%Nov 20252nd
Samsung22.9% → 22.6%22.9%Oct 202517.2%Dec 20253rd
Panasonic8.4% → 4%8.4%Oct 20254%Aug 20264th
Sharp0.5% → 0.53%0.74%Apr 20260.42%Nov 20255th

Each finding as a sentence

  • Across the 11 months ending August 2026, Breville’s estimated Share of Search among microwave brands worldwide increased from 41.7% to 45.4%.
  • Across the 11 months ending August 2026, LG’s estimated Share of Search among microwave brands worldwide increased from 26.5% to 27.5%.
  • Across the 11 months ending August 2026, Panasonic’s estimated Share of Search among microwave brands worldwide decreased from 8.4% to 4%.
  • Across the 11 months ending August 2026, Breville’s estimated Share of Search among microwave brands worldwide peaked at 58.5% in December 2025 and was lowest at 41.3% in March 2026.
  • Across the 11 months ending August 2026, LG’s estimated Share of Search among microwave brands worldwide peaked at 33% in March 2026 and was lowest at 18.7% in November 2025.
  • Across the 11 months ending August 2026, Samsung’s estimated Share of Search among microwave brands worldwide peaked at 22.9% in October 2025 and was lowest at 17.2% in December 2025.
  • Across the 11 months ending August 2026, Samsung and Sharp held steady: their estimated Share of Search among microwave brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for microwave brands worldwide in August 2026?

  1. In August 2026, LG gained estimated Share of Search among microwave brands worldwide, from 24.8% to 27.5%.

  2. In August 2026, Samsung gained estimated Share of Search among microwave brands worldwide, from 21.6% to 22.6%.

  3. In August 2026, Breville lost estimated Share of Search among microwave brands worldwide, from 48.8% to 45.4%.

  4. Panasonic’s estimated Share of Search among microwave brands worldwide has lost ground for 3 months in a row, from 4.5% to 4% in August 2026.

How the Brand Demand Index is measured

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