How popular isGE Appliances?
In September 2026, people searched for GE Appliances by name about 137,000 times worldwide, an 18.4% decrease from the previous year. These searches made up 1.5% of all global microwave brand searches, placing GE Appliances sixth out of eight brands. When we asked both ChatGPT and Google AI Overviews about microwave brands, GE Appliances appeared in three of the five answers and was the third most recommended of the eight.
GE Appliances is the sixth most searched of 8 competitors and the third most recommended in AI answers.
PanasonicShare of searches 55%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
LGShare of searches 20.9%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
BrevilleShare of searches 9.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
SamsungShare of searches 8.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
GE AppliancesShare of searches 1.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
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Top microwave brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, GE Appliances was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. GE Appliances is the third most recommended of the eight.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Panasonic5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Toshiba5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Breville3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Sharp3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- GE Appliances3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- LG2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Samsung0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bosch0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about microwave brands
5 answers
Asked ChatGPT
“Which microwave brand should I buy?”
Asked ChatGPT
“What are the best microwave brands?”
Asked ChatGPT
“What's the best microwave brand for everyday cooking?”
Searched Google, AI Overview
“microwave brands”
Searched Google, AI Overview
“best microwave”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Which microwave brands compete with GE Appliances?
Share of searches by month for Panasonic, LG, Breville, Samsung, Sharp, GE Appliances. The figures are in the table below the chart.
View monthly share of searches table
| Month | Panasonic | LG | Breville | Samsung | Sharp | GE Appliances | Bosch | Toshiba |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 55.3% | 23.5% | 7.5% | 7.5% | 2.1% | 1.6% | 1.3% | 1.1% |
| Nov 2025 | 51.8% | 19.1% | 13% | 8.9% | 2.4% | 2% | 1.5% | 1.3% |
| Dec 2025 | 52.7% | 19.6% | 13.3% | 7.6% | 2.2% | 2% | 1.3% | 1.4% |
| Jan 2026 | 52.6% | 23.5% | 9.1% | 7.5% | 2.5% | 2% | 1.3% | 1.4% |
| Feb 2026 | 56.3% | 22.2% | 7.2% | 8.2% | 2% | 1.6% | 1.5% | 1% |
| Mar 2026 | 52.1% | 26.5% | 7.1% | 8.1% | 2% | 1.9% | 1.2% | 1% |
| Apr 2026 | 62% | 18.1% | 7% | 7% | 1.8% | 2.3% | 1% | 0.84% |
| May 2026 | 61.9% | 18.6% | 7.3% | 7.2% | 1.8% | 1.3% | 1.1% | 0.86% |
| Jun 2026 | 58% | 20.7% | 8% | 8% | 2% | 1.2% | 1.2% | 0.96% |
| Jul 2026 | 56% | 20.9% | 8.2% | 9.4% | 2% | 1.2% | 1.2% | 1.2% |
| Aug 2026 | 53.3% | 24.1% | 7.8% | 9% | 2.2% | 1.4% | 1.1% | 1.1% |
| Sep 2026 | 55% | 20.9% | 9.9% | 8.1% | 2.3% | 1.5% | 1.4% | 0.98% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 55% | 1M | -2.6% | +1.7 points | |
| 2, held 2nd | 20.9% | 386K | -18.2% | -3.2 points | |
| 3, moved from 4th to 3rd | 9.9% | 183K | +19.6% | +2.1 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 8.1% | 151K | -14.2% | -0.8 pointsmoved from 3rd to 4th | |
| 5, held 5th | 2.3% | 43K | 0% | +0.1 points | |
| 6, held 6th | 1.5% | 27.1K | 0% | +0.1 points | |
| 7, moved from 8th to 7th | 1.4% | 25.8K | +18.9% | +0.3 pointsmoved from 8th to 7th | |
| 8, moved from 7th to 8th | 0.98% | 18.1K | -18.5% | -0.2 pointsmoved from 7th to 8th |
55%
Held 1st. 1M estimated branded searches, -2.6% vs prior month. Share +1.7 points.
2.
LG20.9%
Held 2nd. 386K estimated branded searches, -18.2% vs prior month. Share -3.2 points.
3.
Breville9.9%
Moved from 4th to 3rd. 183K estimated branded searches, +19.6% vs prior month. Share +2.1 points.
4.
Samsung8.1%
Moved from 3rd to 4th. 151K estimated branded searches, -14.2% vs prior month. Share -0.8 points.
5.
Sharp2.3%
Held 5th. 43K estimated branded searches, 0% vs prior month. Share +0.1 points.
1.5%
Held 6th. 27.1K estimated branded searches, 0% vs prior month. Share +0.1 points.
7.
Bosch1.4%
Moved from 8th to 7th. 25.8K estimated branded searches, +18.9% vs prior month. Share +0.3 points.
8.
Toshiba0.98%
Moved from 7th to 8th. 18.1K estimated branded searches, -18.5% vs prior month. Share -0.2 points.
Compare popularity between GE Appliances and its closest rivals
Every comparison with GE Appliances
21 comparisons
- GE Appliances vs Midea
- GE Appliances vs Speed Queen
- GE Appliances vs KitchenAid
- GE Appliances vs Liebherr
- Beko vs GE Appliances
- Electrolux vs GE Appliances
- Frigidaire vs GE Appliances
- GE Appliances vs Haier
- GE Appliances vs Hisense
- GE Appliances vs LG
- GE Appliances vs Samsung
- GE Appliances vs Smeg
- GE Appliances vs Westinghouse
- GE Appliances vs Whirlpool
- Bosch vs GE Appliances
- Fisher & Paykel vs GE Appliances
- Breville vs GE Appliances
- GE Appliances vs Panasonic
- GE Appliances vs Sharp
- GE Appliances vs Toshiba
- GE Appliances vs Miele
How has branded search demand for GE Appliances changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for GE Appliances worldwide fell from 168K to 137K.
- Across the 12 months ending September 2026, GE Appliances’ share of searches among microwave brands worldwide peaked at 2.3% in April 2026 and was lowest at 1.2% in June 2026.
How did search popularity change for microwave brands worldwide in September 2026?
6 changes
In September 2026, Breville overtook Samsung to rank 3rd among microwave brands worldwide, with 9.9% of the searches.
In September 2026, Panasonic gained share of searches among microwave brands worldwide, from 53.3% to 55%.
In September 2026, LG lost share of searches among microwave brands worldwide, from 24.1% to 20.9%.
In September 2026, Samsung lost share of searches among microwave brands worldwide, from 9% to 8.1%.
In September 2026, Bosch rose from 8th to 7th among microwave brands worldwide.
In September 2026, Toshiba fell from 7th to 8th among microwave brands worldwide.
How are GE Appliances’ branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using GE Appliances’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- ge appliances
- ge microwave
Who owns GE Appliances?
GE Appliances is owned by 
Haier. Brandwave also tracks Haier, owned by the same company, worldwide.
Do you work for GE Appliances? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does GE Appliances compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Fridge brands | 10th of 14 | 2% | Show ranking |
| Home appliance brands | 10th of 13 | 2% | Show ranking |
| Washing machine brands | 10th of 14 | 2.2% | Show ranking |
| Freestanding oven brands | 5th of 8 | 3.2% | Show ranking |
| Chest freezer brands | 6th of 6 | 4.5% | Show ranking |
| Front load washer brands | 4th of 6 | 5.8% | Show ranking |
| Fridge freezer brands | 5th of 7 | 5.8% | Show ranking |
| Microwave brands | 6th of 8 | 1.5% | Shown above |
| Upright freezer brands | 5th of 7 | 1.5% | Show ranking |
| Laundry appliance brands | 6th of 7 | 7.4% | Show ranking |
| Freestanding gas range brands | 3rd of 5 | 9.5% | Show ranking |
| Gas stove brands | 2nd of 5 | 36.1% | Show ranking |
Is GE Appliances your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.