GE Appliances vs Samsung:Which is more popular?
In September 2026, Samsung had more branded searches than GE Appliances among microwave brands worldwide. Samsung had about 151,000 branded searches, while GE Appliances had 27,100. Samsung made up 8.1% of all microwave brand searches we track, and GE Appliances accounted for 1.5%. When we asked ChatGPT and Google AI Overviews about microwave brands, GE Appliances appeared in three of the five answers and Samsung in none.
Who do people search for more?
Samsung, about 6 searches for every 1 for GE Appliances
Who does AI mention more?
GE Appliances, mentioned in 3 of 5 answers, Samsung in 0
Who does AI recommend more?
GE Appliances, the only one of the two named
Follow GE Appliances vs Samsung and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top microwave brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, GE Appliances was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Samsung did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Panasonic5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Toshiba5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Breville3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Sharp3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- GE Appliances3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
LG2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Samsung0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bosch0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about microwave brands
5 answers
Asked ChatGPT
“Which microwave brand should I buy?”
Asked ChatGPT
“What are the best microwave brands?”
Asked ChatGPT
“What's the best microwave brand for everyday cooking?”
Searched Google, AI Overview
“microwave brands”
Searched Google, AI Overview
“best microwave”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is GE Appliances or Samsung more popular in search?
This chart shows how often people search Google for GE Appliances and Samsung by name. Each line represents a brand's share of searches for all eight microwave brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Samsung, GE Appliances. The figures are in the table below the chart.
View monthly share of searches table
| Month | Panasonic | LG | Breville | Samsung | Sharp | GE Appliances | Bosch | Toshiba |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 55.3% | 23.5% | 7.5% | 7.5% | 2.1% | 1.6% | 1.3% | 1.1% |
| Nov 2025 | 51.8% | 19.1% | 13% | 8.9% | 2.4% | 2% | 1.5% | 1.3% |
| Dec 2025 | 52.7% | 19.6% | 13.3% | 7.6% | 2.2% | 2% | 1.3% | 1.4% |
| Jan 2026 | 52.6% | 23.5% | 9.1% | 7.5% | 2.5% | 2% | 1.3% | 1.4% |
| Feb 2026 | 56.3% | 22.2% | 7.2% | 8.2% | 2% | 1.6% | 1.5% | 1% |
| Mar 2026 | 52.1% | 26.5% | 7.1% | 8.1% | 2% | 1.9% | 1.2% | 1% |
| Apr 2026 | 62% | 18.1% | 7% | 7% | 1.8% | 2.3% | 1% | 0.84% |
| May 2026 | 61.9% | 18.6% | 7.3% | 7.2% | 1.8% | 1.3% | 1.1% | 0.86% |
| Jun 2026 | 58% | 20.7% | 8% | 8% | 2% | 1.2% | 1.2% | 0.96% |
| Jul 2026 | 56% | 20.9% | 8.2% | 9.4% | 2% | 1.2% | 1.2% | 1.2% |
| Aug 2026 | 53.3% | 24.1% | 7.8% | 9% | 2.2% | 1.4% | 1.1% | 1.1% |
| Sep 2026 | 55% | 20.9% | 9.9% | 8.1% | 2.3% | 1.5% | 1.4% | 0.98% |
How has the GE Appliances and Samsung comparison changed over the last 12 months?
3 findings
- Samsung was ahead of GE Appliances in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, GE Appliances’ share of searches among microwave brands worldwide moved from 1.6% to 1.5%, and its estimated monthly branded searches moved from 33.1K to 27.1K.
- Across the 12 months ending September 2026, Samsung’s share of searches among microwave brands worldwide moved from 7.5% to 8.1%, and its estimated monthly branded searches held steady at 151K.
How did search popularity change for microwave brands worldwide in September 2026?
3 changes
In September 2026, Breville overtook Samsung to rank 3rd among microwave brands worldwide, with 9.9% of the searches.
In September 2026, Samsung lost share of searches among microwave brands worldwide, from 9% to 8.1%.
Estimated monthly branded searches for GE Appliances worldwide fell 18.1% over 12 measured months, from 33.1K to 27.1K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using GE Appliances’ and Samsung’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
GE Appliances
1 branded search term
- ge microwave
Samsung
2 branded search terms
- samsung com
- samsung washer
Other head-to-heads among microwave brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.