Brandwave

How popular isBreville in search?

In August 2026, there were an estimated 845K branded searches for Breville worldwide which held steady over the last 11 months. Breville holds 45.4% estimated Share of Search among microwave brands worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Breville45.4%
  2. LG27.5%
  3. Samsung22.6%
  4. Panasonic4%
  5. Sharp0.53%
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Which microwave brands compete with Breville?

Breville against microwave brands worldwide, by month

Share of Search by month for Breville, LG, Samsung, Panasonic. The figures are in the table below the chart.

View monthly share of search table
MonthBrevilleLGSamsungPanasonicSharp
Oct 202541.7%26.5%22.9%8.4%0.5%
Nov 202557.1%18.7%18.1%5.7%0.42%
Dec 202558.5%19.1%17.2%4.8%0.43%
Jan 202650.4%24.9%18.9%5.3%0.47%
Feb 202643.4%29.3%21.5%5.2%0.57%
Mar 202641.3%33%20.3%4.9%0.53%
Apr 202646.9%26.3%21.5%4.5%0.74%
May 202647%26.4%21.5%4.5%0.61%
Jun 202647.2%26.2%21.4%4.5%0.6%
Jul 202648.8%24.8%21.6%4.3%0.57%
Aug 202645.4%27.5%22.6%4%0.53%
Sep 2026—————

  1. 1.Breville

    45.4%

    Held 1st. 845K estimated branded searches, -0.32% vs prior month. Share -3.4 points.

  2. 2.LG

    27.5%

    Held 2nd. 513K estimated branded searches, +19% vs prior month. Share +2.7 points.

  3. 3.Samsung

    22.6%

    Held 3rd. 422K estimated branded searches, +12% vs prior month. Share +1 points.

  4. 4.Panasonic

    4%

    Held 4th. 74K estimated branded searches, 0% vs prior month. Share -0.3 points.

  5. 5.Sharp

    0.53%

    Held 5th. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Breville and its closest rivals

How has branded search demand for Breville changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Breville worldwide held steady, from 820K to 845K.
  • Across the 11 months ending August 2026, Breville’s estimated Share of Search among microwave brands worldwide increased from 41.7% to 45.4%.
  • Across the 11 months ending August 2026, Breville’s estimated Share of Search among microwave brands worldwide peaked at 58.5% in December 2025 and was lowest at 41.3% in March 2026.

How did search popularity change for microwave brands worldwide in August 2026?

  1. In August 2026, LG gained estimated Share of Search among microwave brands worldwide, from 24.8% to 27.5%.

  2. In August 2026, Samsung gained estimated Share of Search among microwave brands worldwide, from 21.6% to 22.6%.

  3. In August 2026, Breville lost estimated Share of Search among microwave brands worldwide, from 48.8% to 45.4%.

  4. Panasonic’s estimated Share of Search among microwave brands worldwide has lost ground for 3 months in a row, from 4.5% to 4% in August 2026.

Where does Breville compete?

Breville is ranked in 15 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Pressure cooker brands3rd of 521%Show ranking
Ice cream maker brands2nd of 522%Show ranking
Electric kettle brands2nd of 523.9%Show ranking
Blender brands2nd of 524.7%Show ranking
Toaster brands2nd of 531.1%Show ranking
Home espresso machine brands2nd of 532.2%Show ranking
Slow cooker brands2nd of 533.9%Show ranking
Stand mixer brands1st of 537.3%Show ranking
Food processor brands1st of 541.8%Show ranking
Juicer brands2nd of 542.6%Show ranking
Microwave brands1st of 545.4%Shown above
Kitchen scale brands1st of 549.7%Show ranking
Coffee grinder brands1st of 553.6%Show ranking
Sous vide brands1st of 557%Show ranking
Bread maker brands1st of 562.8%Show ranking

How is Breville measured?

Brandwave collects information about searches that people make online using Breville’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

8 branded search terms

  • breville
  • breville barista express
  • breville barista touch
  • breville coffee machine
  • breville com
  • breville dual boiler
  • breville espresso machine
  • breville oracle

Do you work for Breville? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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