Brandwave

Breville vs Magimix:Which is searched more?

In August 2026, Breville had more branded searches than Magimix among food processor brands worldwide. Breville was estimated to have 845K branded searches compared to Magimix’s 60.5K, and held a 41.8% Share of Search versus Magimix’s 3%. These are worldwide searches for English-language branded terms.

Share of Search among food processor brands worldwide in August 2026Which is more popular in search, Breville or Magimix?
Breville41.8%845K searches
vs
Magimix3%60.5K searches

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Which is more popular in search, Breville or Magimix?

Compare the food processor brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Breville and Magimix among food processor brands worldwide, by month

Share of Search by month for Breville, Magimix. The figures are in the table below the chart.

View monthly share of search table
MonthBrevilleMagimix
Oct 202534.3%2.5%
Nov 202537%2.5%
Dec 202536.9%2.5%
Jan 202639.3%2.8%
Feb 202636.9%2.9%
Mar 202636.1%2.9%
Apr 202637.1%2.4%
May 202639.8%2.6%
Jun 202641.1%2.6%
Jul 202642.5%2.5%
Aug 202641.8%3%
Sep 2026——

How has the Breville and Magimix comparison changed over the last 12 months?

  • Breville was ahead of Magimix in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Breville’s estimated Share of Search among food processor brands worldwide moved from 34.3% to 41.8%, and its estimated monthly branded searches moved from 820K to 845K.
  • Across the 11 months ending August 2026, Magimix’s estimated Share of Search among food processor brands worldwide moved from 2.5% to 3%, and its estimated monthly branded searches held steady at 60.5K.

How did search popularity change for food processor brands worldwide in August 2026?

  1. In August 2026, Magimix gained estimated Share of Search among food processor brands worldwide, from 2.5% to 3%.

  2. In August 2026, Breville lost estimated Share of Search among food processor brands worldwide, from 42.5% to 41.8%.

How each brand is measured

Brandwave collects information about searches that people make online using Breville’s and Magimix’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Breville

8 branded search terms

  • breville
  • breville barista express
  • breville barista touch
  • breville coffee machine
  • breville com
  • breville dual boiler
  • breville espresso machine
  • breville oracle

Magimix

1 branded search term

  • magimix

How the Brand Demand Index is measured

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