How popular isBreville in search?
In September 2026, there were an estimated 879K branded searches for Breville worldwide which is up 7.4% over the last 12 months. Breville holds 21.1% estimated Share of Search among chip fryer brands worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
De'Longhi34.4%
Ninja27.4%Breville21.1%
Tefal13.4%
Russell Hobbs3.7%
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Which chip fryer brands compete with Breville?
Share of Search by month for De'Longhi, Ninja, Breville, Tefal, Russell Hobbs. The figures are in the table below the chart.
View monthly share of search table
| Month | De'Longhi | Ninja | Breville | Tefal | Russell Hobbs |
|---|---|---|---|---|---|
| Oct 2025 | 37.8% | 25.2% | 18.8% | 13.4% | 4.8% |
| Nov 2025 | 35% | 26.3% | 20.7% | 14% | 3.9% |
| Dec 2025 | 34.3% | 26.9% | 22.5% | 12.2% | 4.1% |
| Jan 2026 | 33.9% | 27% | 20.7% | 14% | 4.3% |
| Feb 2026 | 34% | 27.7% | 19.4% | 14.6% | 4.3% |
| Mar 2026 | 34.6% | 27.3% | 19.2% | 14.4% | 4.5% |
| Apr 2026 | 35.7% | 28.5% | 19.9% | 12.1% | 3.9% |
| May 2026 | 36.1% | 25.3% | 20.2% | 14.4% | 4% |
| Jun 2026 | 35% | 28.8% | 20.3% | 12% | 3.9% |
| Jul 2026 | 36.1% | 25.8% | 23.3% | 10.8% | 4.1% |
| Aug 2026 | 35.6% | 28.1% | 20.8% | 11.8% | 3.8% |
| Sep 2026 | 34.4% | 27.4% | 21.1% | 13.4% | 3.7% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 34.4% | 1.4M | -0.62% | -1.1 points | |
| 2, held 2nd | 27.4% | 1.1M | 0% | -0.7 points | |
| 3, held 3rd | 21.1% | 879K | +4.1% | +0.3 points | |
| 4, held 4th | 13.4% | 560K | +17.2% | +1.7 points | |
| 5, held 5th | 3.7% | 153K | 0% | -0.1 points |
34.4%
Held 1st. 1.4M estimated branded searches, -0.62% vs prior month. Share -1.1 points.
2.
Ninja27.4%
Held 2nd. 1.1M estimated branded searches, 0% vs prior month. Share -0.7 points.
3.
21.1%
Held 3rd. 879K estimated branded searches, +4.1% vs prior month. Share +0.3 points.
4.
13.4%
Held 4th. 560K estimated branded searches, +17.2% vs prior month. Share +1.7 points.
3.7%
Held 5th. 153K estimated branded searches, 0% vs prior month. Share -0.1 points.
Compare search popularity between Breville and its closest rivals
Every comparison with Breville
59 comparisons
- Breville vs Electrolux
- Breville vs KitchenAid
- Breville vs Ninja
- Breville vs Panasonic
- Breville vs Philips
- Breville vs Smeg
- Breville vs Thermomix
- Breville vs De'Longhi
- Breville vs Nespresso
- Breville vs Nostalgia
- Breville vs Omega
- Breville vs Crockpot
- Breville vs Instant
- Breville vs NutriBullet
- Breville vs Tefal
- Breville vs Sharp
- Breville vs Domo
- Breville vs LG
- Breville vs Kenwood
- Breville vs Samsung
- Breville vs Vitamix
- Breville vs Jura
- Breville vs La Marzocco
- Breville vs COSORI
- Breville vs ZWILLING
- Black and Decker vs Breville
- Breville vs Zojirushi
- Breville vs Cuisinart
- Bosch vs Breville
- Breville vs Russell Hobbs
- All-Clad vs Breville
- Breville vs Gaggia
- Breville vs Oxo
- Breville vs Miele
- Big Green Egg vs Breville
- Breville vs Lelit
- Breville vs Sunbeam
- Breville vs Profitec
- Breville vs Kamado Joe
- Breville vs Magimix
- Breville vs Dreo
- Ankarsrum vs Breville
- Breville vs Salter
- Breville vs Kuvings
- Braun vs Breville
- Bodum vs Breville
- Breville vs Dualit
- Breville vs Hurom
- Breville vs Fisher & Paykel
- Breville vs GE Profile
- Breville vs Broil King
- Breville vs Stagg
- Breville vs Lakeland
- Breville vs Inkbird
- Breville vs Eureka
- Breville vs Etekcity
- Breville vs Sage
- Anova Culinary vs Breville
- Breville vs Garland Commercial
How has branded search demand for Breville changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Breville worldwide rose from 819K to 879K.
- Across the 12 months ending September 2026, Breville’s estimated Share of Search among chip fryer brands worldwide increased from 18.8% to 21.1%.
- Across the 12 months ending September 2026, Breville’s estimated Share of Search among chip fryer brands worldwide peaked at 23.3% in July 2026 and was lowest at 18.8% in October 2025.
How did search popularity change for chip fryer brands worldwide in September 2026?
4 changes
In September 2026, Tefal gained estimated Share of Search among chip fryer brands worldwide, from 11.8% to 13.4%.
In September 2026, De'Longhi lost estimated Share of Search among chip fryer brands worldwide, from 35.6% to 34.4%.
In September 2026, Ninja lost estimated Share of Search among chip fryer brands worldwide, from 28.1% to 27.4%.
Estimated monthly branded searches for Russell Hobbs worldwide fell 26.5% over 12 measured months, from 208K to 153K in September 2026.
Where does Breville compete?
How is Breville measured?
Brandwave collects information about searches that people make online using Breville’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
7 branded search terms
- breville
- breville barista express
- breville barista touch
- breville coffee machine
- breville dual boiler
- breville espresso machine
- breville oracle
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Is Breville your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.