How popular isBreville in search?
In August 2026, there were an estimated 845K branded searches for Breville worldwide which held steady over the last 11 months. Breville holds 62.8% estimated Share of Search among bread maker brands worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which bread maker brands compete with Breville?
Share of Search by month for Breville, Cuisinart, Zojirushi, Sunbeam, Panasonic. The figures are in the table below the chart.
View monthly share of search table
| Month | Breville | Cuisinart | Zojirushi | Sunbeam | Panasonic |
|---|---|---|---|---|---|
| Oct 2025 | 59.1% | 14.5% | 7.9% | 6.5% | 11.9% |
| Nov 2025 | 67.2% | 14.9% | 6.7% | 4.5% | 6.7% |
| Dec 2025 | 66.9% | 14.9% | 8.2% | 4.5% | 5.5% |
| Jan 2026 | 63.3% | 14.7% | 9.9% | 5.4% | 6.6% |
| Feb 2026 | 63.3% | 13.8% | 9.2% | 6.2% | 7.5% |
| Mar 2026 | 60.9% | 16% | 8.7% | 7.2% | 7.2% |
| Apr 2026 | 63.6% | 13.7% | 9.1% | 7.5% | 6.1% |
| May 2026 | 61.8% | 16.2% | 8.8% | 7.3% | 5.9% |
| Jun 2026 | 64.7% | 13.8% | 9.2% | 6.2% | 6.2% |
| Jul 2026 | 64.9% | 15.4% | 8.4% | 5.7% | 5.7% |
| Aug 2026 | 62.8% | 14.9% | 10% | 6.7% | 5.5% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 62.8% | 845K | -0.32% | -2.1 points | |
| 2, held 2nd | 14.9% | 201K | 0% | -0.4 points | |
| 3, held 3rd | 10% | 135K | +22.7% | +1.6 points | |
| 4, moved from 5th to 4th | 6.7% | 90.5K | +22.3% | +1.1 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 5.5% | 74K | 0% | -0.2 pointsmoved from 4th to 5th |
1.
Breville
62.8%
Held 1st. 845K estimated branded searches, -0.32% vs prior month. Share -2.1 points.
14.9%
Held 2nd. 201K estimated branded searches, 0% vs prior month. Share -0.4 points.
10%
Held 3rd. 135K estimated branded searches, +22.7% vs prior month. Share +1.6 points.
4.
Sunbeam6.7%
Moved from 5th to 4th. 90.5K estimated branded searches, +22.3% vs prior month. Share +1.1 points.
5.5%
Moved from 4th to 5th. 74K estimated branded searches, 0% vs prior month. Share -0.2 points.
Compare search popularity between Breville and its closest rivals
How has branded search demand for Breville changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Breville worldwide held steady, from 820K to 845K.
- Across the 11 months ending August 2026, Breville’s estimated Share of Search among bread maker brands worldwide increased from 59.1% to 62.8%.
- Across the 11 months ending August 2026, Breville’s estimated Share of Search among bread maker brands worldwide peaked at 67.2% in November 2025 and was lowest at 59.1% in October 2025.
How did search popularity change for bread maker brands worldwide in August 2026?
4 changes
In August 2026, Sunbeam overtook Panasonic to rank 4th among bread maker brands worldwide, at 6.7%.
In August 2026, Zojirushi gained estimated Share of Search among bread maker brands worldwide, from 8.4% to 10%.
In August 2026, Breville lost estimated Share of Search among bread maker brands worldwide, from 64.9% to 62.8%.
Estimated monthly branded searches for Panasonic worldwide fell 55.2% over 11 measured months, from 165K to 74K in August 2026.
Where does Breville compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Pressure cooker brands | 3rd of 5 | 21% | Show ranking |
| Ice cream maker brands | 2nd of 5 | 22% | Show ranking |
| Electric kettle brands | 2nd of 5 | 23.9% | Show ranking |
| Blender brands | 2nd of 5 | 24.7% | Show ranking |
| Toaster brands | 2nd of 5 | 31.1% | Show ranking |
| Home espresso machine brands | 2nd of 5 | 32.2% | Show ranking |
| Slow cooker brands | 2nd of 5 | 33.9% | Show ranking |
| Stand mixer brands | 1st of 5 | 37.3% | Show ranking |
| Food processor brands | 1st of 5 | 41.8% | Show ranking |
| Juicer brands | 2nd of 5 | 42.6% | Show ranking |
| Microwave brands | 1st of 5 | 45.4% | Show ranking |
| Kitchen scale brands | 1st of 5 | 49.7% | Show ranking |
| Coffee grinder brands | 1st of 5 | 53.6% | Show ranking |
| Sous vide brands | 1st of 5 | 57% | Show ranking |
| Bread maker brands | 1st of 5 | 62.8% | Shown above |
How is Breville measured?
Brandwave collects information about searches that people make online using Breville’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
8 branded search terms
- breville
- breville barista express
- breville barista touch
- breville coffee machine
- breville com
- breville dual boiler
- breville espresso machine
- breville oracle
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Is Breville your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.