How popular isBreville in search?
In September 2026, there were an estimated 879K branded searches for Breville worldwide which is up 7.4% over the last 12 months. Breville holds 17% estimated Share of Search among toaster oven brands worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
De'Longhi27.8%
KitchenAid24.7%
Ninja22.1%Breville17%
Black and Decker4.3%Cuisinart4.1%
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Which toaster oven brands compete with Breville?
Share of Search by month for De'Longhi, KitchenAid, Ninja, Breville, Black and Decker, Cuisinart. The figures are in the table below the chart.
View monthly share of search table
| Month | De'Longhi | KitchenAid | Ninja | Breville | Black and Decker | Cuisinart |
|---|---|---|---|---|---|---|
| Oct 2025 | 27.9% | 31% | 18.6% | 13.9% | 4.2% | 4.4% |
| Nov 2025 | 25.4% | 32.8% | 19% | 15% | 3% | 4.8% |
| Dec 2025 | 23.6% | 34.5% | 18.5% | 15.5% | 2.8% | 5.2% |
| Jan 2026 | 26.3% | 27.6% | 20.9% | 16.1% | 3.3% | 5.9% |
| Feb 2026 | 26.3% | 28.7% | 21.4% | 15% | 4% | 4.6% |
| Mar 2026 | 26.2% | 28.8% | 20.7% | 14.6% | 4.2% | 5.5% |
| Apr 2026 | 26.7% | 28.6% | 21.3% | 14.9% | 4.3% | 4.1% |
| May 2026 | 28% | 26.3% | 19.6% | 15.6% | 5.5% | 5% |
| Jun 2026 | 27.6% | 24.1% | 22.8% | 16% | 5.1% | 4.4% |
| Jul 2026 | 27.3% | 25.7% | 19.5% | 17.7% | 4.6% | 5.1% |
| Aug 2026 | 28.2% | 23.8% | 22.3% | 16.5% | 4.3% | 4.9% |
| Sep 2026 | 27.8% | 24.7% | 22.1% | 17% | 4.3% | 4.1% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 27.8% | 1.4M | -0.62% | -0.4 points | |
| 2, held 2nd | 24.7% | 1.3M | +4.5% | +0.9 points | |
| 3, held 3rd | 22.1% | 1.1M | 0% | -0.2 points | |
| 4, held 4th | 17% | 879K | +4.1% | +0.5 points | |
| 5, moved from 6th to 5th | 4.3% | 220K | 0% | 0 pointsmoved from 6th to 5th | |
| 6, moved from 5th to 6th | 4.1% | 213K | -16% | -0.8 pointsmoved from 5th to 6th |
27.8%
Held 1st. 1.4M estimated branded searches, -0.62% vs prior month. Share -0.4 points.
24.7%
Held 2nd. 1.3M estimated branded searches, +4.5% vs prior month. Share +0.9 points.
3.
Ninja22.1%
Held 3rd. 1.1M estimated branded searches, 0% vs prior month. Share -0.2 points.
4.
17%
Held 4th. 879K estimated branded searches, +4.1% vs prior month. Share +0.5 points.
4.3%
Moved from 6th to 5th. 220K estimated branded searches, 0% vs prior month. Share 0 points.
4.1%
Moved from 5th to 6th. 213K estimated branded searches, -16% vs prior month. Share -0.8 points.
Compare search popularity between Breville and its closest rivals
Every comparison with Breville
62 comparisons
- Breville vs Electrolux
- Breville vs KitchenAid
- Breville vs Ninja
- Breville vs Panasonic
- Breville vs Philips
- Breville vs Smeg
- Breville vs Thermomix
- Breville vs De'Longhi
- Breville vs Nespresso
- Breville vs Nostalgia
- Breville vs Omega
- Breville vs Crockpot
- Breville vs Instant
- Breville vs NutriBullet
- Breville vs Tefal
- Breville vs Sharp
- Breville vs Domo
- Breville vs LG
- Breville vs Kenwood
- Breville vs Samsung
- Breville vs Vitamix
- Breville vs Jura
- Breville vs La Marzocco
- Breville vs COSORI
- Breville vs ZWILLING
- Black and Decker vs Breville
- Breville vs Zojirushi
- Breville vs Cuisinart
- Bosch vs Breville
- Breville vs Russell Hobbs
- All-Clad vs Breville
- Breville vs Gaggia
- Breville vs Oxo
- Breville vs Miele
- Big Green Egg vs Breville
- Breville vs Lelit
- Breville vs Sunbeam
- Breville vs Profitec
- Breville vs Kamado Joe
- Breville vs Magimix
- Breville vs Dreo
- Ankarsrum vs Breville
- Breville vs Salter
- Breville vs Kuvings
- Braun vs Breville
- Bodum vs Breville
- Breville vs Dualit
- Breville vs Hurom
- Breville vs Fisher & Paykel
- Breville vs GE Profile
- Breville vs Broil King
- Breville vs DF64
- Breville vs Rancilio
- Breville vs Stagg
- Breville vs Lakeland
- Breville vs Inkbird
- Baratza vs Breville
- Breville vs Eureka
- Breville vs Etekcity
- Breville vs Sage
- Anova Culinary vs Breville
- Breville vs Garland Commercial
How has branded search demand for Breville changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Breville worldwide rose from 819K to 879K.
- Across the 12 months ending September 2026, Breville’s estimated Share of Search among toaster oven brands worldwide increased from 13.9% to 17%.
- Across the 12 months ending September 2026, Breville’s estimated Share of Search among toaster oven brands worldwide peaked at 17.7% in July 2026 and was lowest at 13.9% in October 2025.
How did search popularity change for toaster oven brands worldwide in September 2026?
5 changes
In September 2026, KitchenAid gained estimated Share of Search among toaster oven brands worldwide, from 23.8% to 24.7%.
In September 2026, Breville gained estimated Share of Search among toaster oven brands worldwide, from 16.5% to 17%.
In September 2026, Cuisinart lost estimated Share of Search among toaster oven brands worldwide, from 4.9% to 4.1%.
Black and Decker’s estimated Share of Search among toaster oven brands worldwide has lost ground for 3 months in a row, from 5.1% to 4.3% in September 2026.
Estimated monthly branded searches for De'Longhi worldwide fell 12.5% over 12 measured months, from 1.6M to 1.4M in September 2026.
Where does Breville compete?
How is Breville measured?
Brandwave collects information about searches that people make online using Breville’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
7 branded search terms
- breville
- breville barista express
- breville barista touch
- breville coffee machine
- breville dual boiler
- breville espresso machine
- breville oracle
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Is Breville your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.