Brandwave

Breville vs Fissler:Which is more popular?

In September 2026, Breville had more branded searches than Fissler among pressure cooker brands worldwide. Breville had about 165,000 branded searches, while Fissler had 74,000. Breville made up 19.7% of all pressure cooker brand searches we track, and Fissler accounted for 8.8%. When we asked ChatGPT and Google AI Overviews about pressure cooker brands, Fissler appeared in two of the five answers and Breville in one. Fissler was mentioned before Breville in two out of three answers that named either.

Among pressure cooker brands worldwide in September 2026

Who do people search for more?

Breville, about 2 searches for every 1 for Fissler

Breville 165K searchesFissler 74K searches

Who does AI mention more?

Fissler, mentioned in 2 of 5 answers, Breville in 1

Fissler in 2 of 5Breville in 1 of 5

Who does AI recommend more?

Fissler, named ahead of Breville in 2 of 3 answers

Fissler first in 2Breville first in 1

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Top pressure cooker brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Fissler was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Breville was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Fissler was listed before Breville in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Instant1st
  2. Presto2nd
  3. Ninja3rd
  4. Fissler4th
  5. Tefal5th
  6. Breville6th
  7. Philips–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Instant5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ninja3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Presto3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tefal2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Fissler2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Breville1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Philips0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about pressure cooker brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Breville or Fissler more popular in search?

This chart shows how often people search Google for Breville and Fissler by name. Each line represents a brand's share of searches for all seven pressure cooker brands we track, month by month, from English-language searches worldwide.

Breville and Fissler among pressure cooker brands worldwide, by month

Share of searches by month for Breville, Fissler. The figures are in the table below the chart.

View monthly share of searches table
MonthTefalBrevilleFisslerNinjaPhilipsInstantPresto
Oct 202569.8%16.1%10.8%2.7%0.53%0.11%<0.01%
Nov 202568.6%18.4%10.1%2.5%0.33%0.07%<0.01%
Dec 202566.6%22.3%8.2%2.5%0.4%0.08%<0.01%
Jan 202671.3%16.5%9%2.7%0.44%0.09%<0.01%
Feb 202669.4%16.4%11%2.7%0.44%0.07%<0.01%
Mar 202669.3%16.4%11%2.7%0.53%0.07%<0.01%
Apr 202666.4%19.2%10.5%3.2%0.63%0.07%<0.01%
May 202668.4%16.8%11.3%2.8%0.67%0.07%<0.01%
Jun 202667.2%19.8%8.9%3.3%0.79%0.09%<0.01%
Jul 202663.6%22%9.8%3.6%0.88%0.12%<0.01%
Aug 202666.5%18.8%10.3%3.8%0.61%0.1%<0.01%
Sep 202666.9%19.7%8.8%4%0.53%0.07%<0.01%

How has the Breville and Fissler comparison changed over the last 12 months?

3 findings
  • Breville was ahead of Fissler in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Breville’s share of searches among pressure cooker brands worldwide moved from 16.1% to 19.7%, and its estimated monthly branded searches moved from 135K to 165K.
  • Across the 12 months ending September 2026, Fissler’s share of searches among pressure cooker brands worldwide moved from 10.8% to 8.8%, and its estimated monthly branded searches moved from 90.5K to 74K.

How did search popularity change for pressure cooker brands worldwide in September 2026?

2 changes
  1. In September 2026, Breville gained share of searches among pressure cooker brands worldwide, from 18.8% to 19.7%.

  2. In September 2026, Fissler lost share of searches among pressure cooker brands worldwide, from 10.3% to 8.8%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Breville’s and Fissler’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Breville

1 branded search term

  • breville barista express

Fissler

1 branded search term

  • fissler

How the Brand Demand Index is measured

Other head-to-heads among pressure cooker brands

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