Brandwave

Breville vs Kamado Joe:Which is searched more?

In September 2026, Breville had more branded searches than Kamado Joe among pizza stone brands worldwide. Breville was estimated to have 879K branded searches compared to Kamado Joe’s 60.5K, and held a 61.6% Share of Search versus Kamado Joe’s 4.2%. These are worldwide searches for English-language branded terms.

Share of Search among pizza stone brands worldwide in September 2026Which is more popular in search, Breville or Kamado Joe?
Breville61.6%879K searches
vs
Kamado Joe4.2%60.5K searches

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Which is more popular in search, Breville or Kamado Joe?

Compare the pizza stone brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Breville and Kamado Joe among pizza stone brands worldwide, by month

Share of Search by month for Breville, Kamado Joe. The figures are in the table below the chart.

View monthly share of search table
MonthBrevilleCuisinartAll-CladBig Green EggKamado JoeBroil King
Oct 202557.3%17.9%13.7%6.3%3.5%1.3%
Nov 202556.8%18.1%16%5.7%2.5%0.93%
Dec 202556.9%19.1%16.1%4.6%2.6%0.76%
Jan 202656.9%20.8%13.8%4.9%2.7%0.98%
Feb 202656.2%17.3%14.5%6.7%3.7%1.6%
Mar 202651.1%19.4%11.4%9%5%4.1%
Apr 202651.5%14.3%10.7%11.1%7.4%5%
May 202648.1%15.4%10.7%12.6%8.5%4.6%
Jun 202647.9%13%18.3%10.2%6.8%3.7%
Jul 202654.7%15.9%10.3%10.7%5.8%2.6%
Aug 202656%16.8%10%9%6%2.2%
Sep 202661.6%14.9%10%7.7%4.2%1.6%

How has the Breville and Kamado Joe comparison changed over the last 12 months?

  • Breville was ahead of Kamado Joe in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Breville’s estimated Share of Search among pizza stone brands worldwide moved from 57.3% to 61.6%, and its estimated monthly branded searches moved from 819K to 879K.
  • Across the 12 months ending September 2026, Kamado Joe’s estimated Share of Search among pizza stone brands worldwide moved from 3.5% to 4.2%, and its estimated monthly branded searches moved from 49.5K to 60.5K.

How did search popularity change for pizza stone brands worldwide in September 2026?

  1. In September 2026, Breville gained estimated Share of Search among pizza stone brands worldwide, from 56% to 61.6%.

  2. In September 2026, Kamado Joe lost estimated Share of Search among pizza stone brands worldwide, from 6% to 4.2%.

Other head-to-heads among pizza stone brands

How each brand is measured

Brandwave collects information about searches that people make online using Breville’s and Kamado Joe’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Breville

7 branded search terms

  • breville
  • breville barista express
  • breville barista touch
  • breville coffee machine
  • breville dual boiler
  • breville espresso machine
  • breville oracle

Kamado Joe

1 branded search term

  • kamado joe

How the Brand Demand Index is measured

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