Brandwave

How popular isKamado Joe in search?

In August 2026, there were an estimated 90.5K branded searches for Kamado Joe worldwide which is up 82.8% over the last 11 months. Kamado Joe holds 5.3% estimated Share of Search among bbq accessories worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Napoleon71.8%
  2. Big Green Egg7.9%
  3. Traeger6.5%
  4. Weber6.5%
  5. Kamado Joe5.3%
  6. Broil King1.9%
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Which bbq accessories compete with Kamado Joe?

Kamado Joe against bbq accessories worldwide, by month

Share of Search by month for Napoleon, Big Green Egg, Traeger, Weber, Kamado Joe. The figures are in the table below the chart.

View monthly share of search table
MonthNapoleonBig Green EggTraegerWeberKamado JoeBroil King
Oct 202584.4%4.2%4.2%4.2%2.3%0.83%
Nov 202575.3%6.8%8.3%5.5%3%1.1%
Dec 202576.4%5.6%8.4%5.6%3.1%0.92%
Jan 202680.7%4.9%5.9%4.9%2.7%0.97%
Feb 202682.7%5%5%3.3%2.7%1.2%
Mar 202675.4%6.8%5.5%5.5%3.7%3%
Apr 202665.3%8.8%7.2%8.8%5.9%4%
May 202665.9%8.8%7.2%8.8%5.9%3.3%
Jun 202665.8%8.9%8.9%7.3%5.9%3.3%
Jul 202669.3%9.4%6.2%7.7%5.1%2.3%
Aug 202671.8%7.9%6.5%6.5%5.3%1.9%
Sep 2026——————
  1. 1.Napoleon

    71.8%

    Held 1st. 1.2M estimated branded searches, 0% vs prior month. Share +2.5 points.

  2. Held 2nd. 135K estimated branded searches, -18.2% vs prior month. Share -1.4 points.

  3. 3.Traeger

    6.5%

    Moved from 4th to 3rd. 110K estimated branded searches, 0% vs prior month. Share +0.2 points.

  4. 4.Weber

    6.5%

    Moved from 3rd to 4th. 110K estimated branded searches, -18.5% vs prior month. Share -1.2 points.

  5. 5.Kamado Joe

    5.3%

    Held 5th. 90.5K estimated branded searches, 0% vs prior month. Share +0.2 points.

  6. 6.Broil King

    1.9%

    Held 6th. 33.1K estimated branded searches, -18.3% vs prior month. Share -0.4 points.

Compare search popularity between Kamado Joe and its closest rivals

How has branded search demand for Kamado Joe changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Kamado Joe worldwide rose from 49.5K to 90.5K.
  • Across the 11 months ending August 2026, Kamado Joe’s estimated Share of Search among bbq accessories worldwide increased from 2.3% to 5.3%.
  • Across the 11 months ending August 2026, Kamado Joe’s estimated Share of Search among bbq accessories worldwide peaked at 5.9% in May 2026 and was lowest at 2.3% in October 2025.

How did search popularity change for bbq accessories worldwide in August 2026?

  1. In August 2026, Napoleon gained estimated Share of Search among bbq accessories worldwide, from 69.3% to 71.8%.

  2. In August 2026, Big Green Egg lost estimated Share of Search among bbq accessories worldwide, from 9.4% to 7.9%.

  3. In August 2026, Weber lost estimated Share of Search among bbq accessories worldwide, from 7.7% to 6.5%.

  4. In August 2026, Traeger rose from 4th to 3rd among bbq accessories worldwide.

  5. Estimated monthly branded searches for Broil King worldwide rose 82.9% over 11 measured months, from 18.1K to 33.1K in August 2026.

  6. Estimated monthly branded searches for Kamado Joe worldwide rose 82.8% over 11 measured months, from 49.5K to 90.5K in August 2026.

How is Kamado Joe measured?

Brandwave collects information about searches that people make online using Kamado Joe’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • kamado joe

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How the Brand Demand Index is measured

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