Brandwave

Kamado Joe vs Saffire:Which is more popular?

In October 2026, Kamado Joe had more branded searches than Saffire among kamado grill brands worldwide. Kamado Joe had about 49,500 branded searches, while Saffire had 390. Kamado Joe made up 29.4% of all kamado grill brand searches we track, and Saffire accounted for 0.23%. When we asked ChatGPT and Google AI Overviews about kamado grill brands, Kamado Joe appeared in all five answers and Saffire in none.

Among kamado grill brands worldwide in October 2026

Who do people search for more?

Kamado Joe, about 127 searches for every 1 for Saffire

Kamado Joe 49.5K searchesSaffire 390 searches

Who does AI mention more?

Kamado Joe, mentioned in every answer we collected

Kamado Joe in 5 of 5Saffire in 0 of 5

Who does AI recommend more?

Kamado Joe, the only one of the two named

Kamado Joe first in 5Saffire never named

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Top kamado grill brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Kamado Joe appeared in all five answers. Saffire did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Kamado Joe1st
  2. Big Green Egg2nd
  3. Char-Griller3rd
  4. Primo4th
  5. Vision Grills5th
  6. Monolith–
  7. Komodo Kamado–
  8. Broil King–
  9. Grill Dome–
  10. +1 more
  11. Saffire–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Big Green Egg5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Kamado Joe5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Char-Griller5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Primo2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Vision Grills1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Monolith0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Komodo Kamado0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Broil King0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Grill Dome0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Saffire0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about kamado grill brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.

Is Kamado Joe or Saffire more popular in search?

This chart shows how often people search Google for Kamado Joe and Saffire by name. Each line represents a brand's share of searches for all 11 kamado grill brands we track, month by month, from English-language searches worldwide.

Kamado Joe and Saffire among kamado grill brands worldwide, by month

Share of searches by month for Kamado Joe, Saffire. The figures are in the table below the chart.

View monthly share of searches table
MonthBig Green EggKamado JoePrimoChar-GrillerMonolithVision GrillsKomodo KamadoBroil KingGrill DomePit BossSaffire
Nov 202558.8%26.4%5.4%3.1%1.9%2.4%0.83%0.26%0.31%0.44%0.21%
Dec 202554.8%30.1%5.1%3.5%2.2%2.2%0.8%0.29%0.36%0.44%0.24%
Jan 202654.4%29.7%5.7%3.4%2.2%2.2%0.96%0.35%0.43%0.43%0.29%
Feb 202654.6%29.8%5.7%3.3%2.2%2.2%0.78%0.29%0.36%0.53%0.29%
Mar 202654.6%29.9%4.4%3.3%2.7%2.7%0.77%0.4%0.36%0.53%0.29%
Apr 202651.5%34.3%4.2%3.1%2.5%2.1%0.75%0.41%0.31%0.59%0.15%
May 202651.4%34.5%4.2%3.1%2.5%2.1%0.74%0.41%0.26%0.61%0.18%
Jun 202650.7%33.8%5.1%3.6%2.5%2%0.74%0.4%0.31%0.58%0.18%
Jul 202655.2%30.3%4.5%3.3%2.2%2.2%0.8%0.43%0.29%0.64%0.16%
Aug 202651.3%34.4%4.6%3%2.5%2.1%0.72%0.38%0.38%0.49%0.18%
Sep 202655%30.2%4.5%3.3%2.2%2.2%0.95%0.36%0.5%0.5%0.19%
Oct 202653.7%29.4%4.9%4.5%2.6%2.6%0.77%0.43%0.43%0.35%0.23%

How has branded search for Kamado Joe and Saffire changed worldwide over the last 12 months?

3 findings
  • Kamado Joe was ahead of Saffire in every measured month of the 12 months ending October 2026.
  • Across the 12 months ending October 2026, Kamado Joe’s share of searches among kamado grill brands worldwide moved from 26.4% to 29.4%, and its estimated monthly branded searches moved from 60.5K to 49.5K.
  • Across the 12 months ending October 2026, Saffire’s share of searches among kamado grill brands worldwide moved from 0.21% to 0.23%, and its estimated monthly branded searches moved from 480 to 390.

How did search popularity change for kamado grill brands worldwide in October 2026?

2 changes

  1. In October 2026, Kamado Joe lost share of searches among kamado grill brands worldwide, from 30.2% to 29.4%.

  2. Estimated monthly branded searches for Saffire worldwide fell 18.8% over 12 measured months, from 480 to 390 in October 2026.

How are Kamado Joe’s and Saffire’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Kamado Joe’s and Saffire’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Kamado Joe

1 branded search term

  • kamado joe

Saffire

1 branded search term

  • saffire grill

How the Brand Demand Index is measured

Other head-to-heads among kamado grill brands

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