Brandwave

How popular isBreville in search?

In September 2026, there were an estimated 879K branded searches for Breville worldwide which is up 7.4% over the last 12 months. Breville holds 71.2% estimated Share of Search among waffle Iron brands worldwide and is ranked 1st of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Breville71.2%
  2. Cuisinart17.2%
  3. All-Clad11.6%
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Which waffle Iron brands compete with Breville?

Breville against waffle Iron brands worldwide, by month

Share of Search by month for Breville, Cuisinart, All-Clad. The figures are in the table below the chart.

View monthly share of search table
MonthBrevilleCuisinartAll-Clad
Oct 202564.4%20.2%15.4%
Nov 202562.5%20%17.6%
Dec 202561.8%20.7%17.5%
Jan 202662.2%22.7%15.1%
Feb 202663.9%19.6%16.5%
Mar 202662.4%23.7%13.9%
Apr 202667.3%18.7%14%
May 202664.8%20.8%14.4%
Jun 202660.5%16.4%23.1%
Jul 202667.6%19.7%12.7%
Aug 202667.6%20.3%12.1%
Sep 202671.2%17.2%11.6%

  1. 1.Breville

    71.2%

    Held 1st. 879K estimated branded searches, +4.1% vs prior month. Share +3.5 points.

  2. 2.Cuisinart

    17.2%

    Held 2nd. 213K estimated branded searches, -16% vs prior month. Share -3.1 points.

  3. 3.All-Clad

    11.6%

    Held 3rd. 143K estimated branded searches, -4.9% vs prior month. Share -0.5 points.

Compare search popularity between Breville and its closest rivals

Every comparison with Breville

How has branded search demand for Breville changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Breville worldwide rose from 819K to 879K.
  • Across the 12 months ending September 2026, Breville’s estimated Share of Search among waffle Iron brands worldwide increased from 64.4% to 71.2%.
  • Across the 12 months ending September 2026, Breville’s estimated Share of Search among waffle Iron brands worldwide peaked at 71.2% in September 2026 and was lowest at 60.5% in June 2026.

How did search popularity change for waffle Iron brands worldwide in September 2026?

  1. In September 2026, Breville gained estimated Share of Search among waffle Iron brands worldwide, from 67.6% to 71.2%.

  2. In September 2026, Cuisinart lost estimated Share of Search among waffle Iron brands worldwide, from 20.3% to 17.2%.

  3. All-Clad’s estimated Share of Search among waffle Iron brands worldwide has lost ground for 3 months in a row, from 23.1% to 11.6% in September 2026.

Where does Breville compete?

Breville is ranked in 36 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Small kitchen appliance brands5th of 912%Show ranking
Coffee machine brands3rd of 613.8%Show ranking
Coffee maker brands3rd of 814.2%Show ranking
Toaster Oven brands4th of 617%Show ranking
Air fryer brands3rd of 819.1%Show ranking
Electric kettle brands4th of 519.8%Show ranking
Ice cream maker brands3rd of 520.3%Show ranking
Induction cooktop brands3rd of 720.5%Show ranking
Chip Fryer brands3rd of 521.1%Show ranking
Blender brands3rd of 521.1%Show ranking
Pressure cooker brands3rd of 521.4%Show ranking
Stand mixer brands3rd of 622.1%Show ranking
Hand Mixer brands3rd of 524.6%Show ranking
Pancake Maker brands2nd of 624.7%Show ranking
Convection Oven brands2nd of 726.7%Show ranking
Toaster brands3rd of 527.5%Show ranking
Microwave brands2nd of 527.8%Show ranking
Hand Blender brands2nd of 729.2%Show ranking
Cold Press Juicer brands2nd of 531.7%Show ranking
Milk Frother brands2nd of 532.7%Show ranking
Slow cooker brands2nd of 532.7%Show ranking
Home espresso machine brands2nd of 533.4%Show ranking
Juicer brands2nd of 533.8%Show ranking
Tea Kettle brands2nd of 634.3%Show ranking
Food processor brands2nd of 534.8%Show ranking
Bread maker brands2nd of 536.2%Show ranking
Belgian Waffle Maker brands2nd of 437%Show ranking
Kitchen scale brands2nd of 537.8%Show ranking
Water Kettle brands2nd of 339.1%Show ranking
Tamping Mat brands1st of 544.1%Show ranking
Coffee grinder brands1st of 554.4%Show ranking
Sous vide brands1st of 558.2%Show ranking
Egg Cooker brands1st of 359.9%Show ranking
Pizza Stone brands1st of 661.6%Show ranking
Crepe Maker brands1st of 465.3%Show ranking
Waffle Iron brands1st of 371.2%Shown above

How is Breville measured?

Brandwave collects information about searches that people make online using Breville’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

7 branded search terms

  • breville
  • breville barista express
  • breville barista touch
  • breville coffee machine
  • breville dual boiler
  • breville espresso machine
  • breville oracle

Do you work for Breville? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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