Breville vs Samsung:Which is more popular by branded search?
In August 2026, Breville had more branded searches than Samsung among microwave brands worldwide. Breville was estimated to have 845K branded searches compared to Samsung’s 422K, and held a 45.4% Share of Search versus Samsung’s 22.6%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Breville or Samsung?
Compare the microwave brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Breville, Samsung. The figures are in the table below the chart.
View monthly share of search table
| Month | Breville | LG | Samsung | Panasonic | Sharp |
|---|---|---|---|---|---|
| Oct 2025 | 41.7% | 26.5% | 22.9% | 8.4% | 0.5% |
| Nov 2025 | 57.1% | 18.7% | 18.1% | 5.7% | 0.42% |
| Dec 2025 | 58.5% | 19.1% | 17.2% | 4.8% | 0.43% |
| Jan 2026 | 50.4% | 24.9% | 18.9% | 5.3% | 0.47% |
| Feb 2026 | 43.4% | 29.3% | 21.5% | 5.2% | 0.57% |
| Mar 2026 | 41.3% | 33% | 20.3% | 4.9% | 0.53% |
| Apr 2026 | 46.9% | 26.3% | 21.5% | 4.5% | 0.74% |
| May 2026 | 47% | 26.4% | 21.5% | 4.5% | 0.61% |
| Jun 2026 | 47.2% | 26.2% | 21.4% | 4.5% | 0.6% |
| Jul 2026 | 48.8% | 24.8% | 21.6% | 4.3% | 0.57% |
| Aug 2026 | 45.4% | 27.5% | 22.6% | 4% | 0.53% |
| Sep 2026 | — | — | — | — | — |
How has the Breville and Samsung comparison changed over the last 12 months?
3 findings
- Breville was ahead of Samsung in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Breville’s estimated Share of Search among microwave brands worldwide moved from 41.7% to 45.4%, and its estimated monthly branded searches moved from 820K to 845K.
- Across the 11 months ending August 2026, Samsung’s estimated Share of Search among microwave brands worldwide moved from 22.9% to 22.6%, and its estimated monthly branded searches moved from 452K to 422K.
How did search popularity change for microwave brands worldwide in August 2026?
2 changes
In August 2026, Samsung gained estimated Share of Search among microwave brands worldwide, from 21.6% to 22.6%.
In August 2026, Breville lost estimated Share of Search among microwave brands worldwide, from 48.8% to 45.4%.
How each brand is measured
Brandwave collects information about searches that people make online using Breville’s and Samsung’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.