Brandwave

How popular isLG in search?

In August 2026, there were an estimated 513K branded searches for LG worldwide which held steady over the last 11 months. LG holds 27.5% estimated Share of Search among microwave brands worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Breville45.4%
  2. LG27.5%
  3. Samsung22.6%
  4. Panasonic4%
  5. Sharp0.53%
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Which microwave brands compete with LG?

LG against microwave brands worldwide, by month

Share of Search by month for Breville, LG, Samsung, Panasonic. The figures are in the table below the chart.

View monthly share of search table
MonthBrevilleLGSamsungPanasonicSharp
Oct 202541.7%26.5%22.9%8.4%0.5%
Nov 202557.1%18.7%18.1%5.7%0.42%
Dec 202558.5%19.1%17.2%4.8%0.43%
Jan 202650.4%24.9%18.9%5.3%0.47%
Feb 202643.4%29.3%21.5%5.2%0.57%
Mar 202641.3%33%20.3%4.9%0.53%
Apr 202646.9%26.3%21.5%4.5%0.74%
May 202647%26.4%21.5%4.5%0.61%
Jun 202647.2%26.2%21.4%4.5%0.6%
Jul 202648.8%24.8%21.6%4.3%0.57%
Aug 202645.4%27.5%22.6%4%0.53%
Sep 2026—————

  1. 1.Breville

    45.4%

    Held 1st. 845K estimated branded searches, -0.32% vs prior month. Share -3.4 points.

  2. 2.LG

    27.5%

    Held 2nd. 513K estimated branded searches, +19% vs prior month. Share +2.7 points.

  3. 3.Samsung

    22.6%

    Held 3rd. 422K estimated branded searches, +12% vs prior month. Share +1 points.

  4. 4.Panasonic

    4%

    Held 4th. 74K estimated branded searches, 0% vs prior month. Share -0.3 points.

  5. 5.Sharp

    0.53%

    Held 5th. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between LG and its closest rivals

How has branded search demand for LG changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for LG worldwide held steady, from 522K to 513K.
  • Across the 11 months ending August 2026, LG’s estimated Share of Search among microwave brands worldwide increased from 26.5% to 27.5%.
  • Across the 11 months ending August 2026, LG’s estimated Share of Search among microwave brands worldwide peaked at 33% in March 2026 and was lowest at 18.7% in November 2025.

How did search popularity change for microwave brands worldwide in August 2026?

  1. In August 2026, LG gained estimated Share of Search among microwave brands worldwide, from 24.8% to 27.5%.

  2. In August 2026, Samsung gained estimated Share of Search among microwave brands worldwide, from 21.6% to 22.6%.

  3. In August 2026, Breville lost estimated Share of Search among microwave brands worldwide, from 48.8% to 45.4%.

  4. Panasonic’s estimated Share of Search among microwave brands worldwide has lost ground for 3 months in a row, from 4.5% to 4% in August 2026.

Where does LG compete?

LG is ranked in nine competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Party speaker brands5th of 66.4%Show ranking
Television brands4th of 59.6%Show ranking
Soundbar brands4th of 510%Show ranking
Computer monitor brands3rd of 513.8%Show ranking
Laundry appliance brands2nd of 519%Show ranking
Microwave brands2nd of 527.5%Shown above
Dishwasher brands1st of 540.1%Show ranking
Refrigerator brands1st of 541%Show ranking
Air conditioner brands1st of 544.7%Show ranking

How is LG measured?

Brandwave collects information about searches that people make online using LG’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

3 branded search terms

  • lg com
  • lg washer
  • lg washing machine

Do you work for LG? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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