Brandwave

How popular isLG in search?

In September 2026, there were an estimated 427K branded searches for LG worldwide which is down 18.2% over the last 12 months. LG holds 26.8% estimated Share of Search among bar fridge brands worldwide and is ranked 3rd of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Hisense42.3%
  2. Haier30.1%
  3. LG26.8%
  4. Husky0.76%
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Which bar fridge brands compete with LG?

LG against bar fridge brands worldwide, by month

Share of Search by month for Hisense, Haier, LG. The figures are in the table below the chart.

View monthly share of search table
MonthHisenseHaierLGHusky
Oct 202542.3%30%26.8%0.93%
Nov 202549.3%27.6%21.9%1.1%
Dec 202542.3%33.9%22.6%1.1%
Jan 202642.3%30%26.8%0.93%
Feb 202640.1%28.5%30.5%0.88%
Mar 202636.1%30%32.9%0.97%
Apr 202637.8%37.1%24.2%0.83%
May 202642.7%34.2%22.3%0.77%
Jun 202647.5%31.3%20.5%0.7%
Jul 202645%30.6%23.6%0.81%
Aug 202640.1%28.5%30.5%0.88%
Sep 202642.3%30.1%26.8%0.76%

  1. 1.Hisense

    42.3%

    Held 1st. 673K estimated branded searches, 0% vs prior month. Share +2.2 points.

  2. 2.Haier

    30.1%

    Moved from 3rd to 2nd. 478K estimated branded searches, 0% vs prior month. Share +1.6 points.

  3. 3.LG

    26.8%

    Moved from 2nd to 3rd. 427K estimated branded searches, -16.8% vs prior month. Share -3.7 points.

  4. 4.Husky

    0.76%

    Held 4th. 12.1K estimated branded searches, -18.2% vs prior month. Share -0.1 points.

Compare search popularity between LG and its closest rivals

Every comparison with LG

How has branded search demand for LG changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for LG worldwide fell from 522K to 427K.
  • Across the 12 months ending September 2026, LG’s estimated Share of Search among bar fridge brands worldwide peaked at 32.9% in March 2026 and was lowest at 20.5% in June 2026.

How did search popularity change for bar fridge brands worldwide in September 2026?

  1. In September 2026, Haier overtook LG to rank 2nd among bar fridge brands worldwide, with 30.1% estimated Share of Search.

  2. In September 2026, Hisense gained estimated Share of Search among bar fridge brands worldwide, from 40.1% to 42.3%.

  3. In September 2026, LG lost estimated Share of Search among bar fridge brands worldwide, from 30.5% to 26.8%.

  4. Estimated monthly branded searches for Husky worldwide fell 33.1% over 12 measured months, from 18.1K to 12.1K in September 2026.

Where does LG compete?

LG is ranked in 47 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Home cinema brands6th of 82.9%Show ranking
Cordless vacuum brands5th of 83.5%Show ranking
Stick vacuum brands4th of 83.7%Show ranking
Party speaker brands5th of 63.9%Show ranking
External monitor brands4th of 54.4%Show ranking
Portable monitor brands4th of 54.4%Show ranking
TV brands6th of 74.9%Show ranking
Surround sound system brands5th of 75.8%Show ranking
Television brands4th of 56.4%Show ranking
Soundbar brands4th of 56.4%Show ranking
Washing machine brands7th of 126.7%Show ranking
Fridge brands6th of 157.4%Show ranking
Soundbar with subwoofer brands3rd of 48%Show ranking
Computer monitor brands3rd of 58.1%Show ranking
Double wall oven brands4th of 88.7%Show ranking
Home appliance brands5th of 108.9%Show ranking
Fan coil brands5th of 59.1%Show ranking
Curved monitor brands3rd of 59.8%Show ranking
Induction cooktop brands4th of 79.9%Show ranking
Gas cooktop brands3rd of 711.1%Show ranking
Front load washer brands3rd of 512.4%Show ranking
Counter depth refrigerator brands3rd of 612.9%Show ranking
Induction stove brands3rd of 513%Show ranking
Microwave brands4th of 513.5%Show ranking
Freestanding gas range brands3rd of 413.7%Show ranking
Convection oven brands3rd of 714.3%Show ranking
Portable dishwasher brands3rd of 516.2%Show ranking
Clothes dryer brands2nd of 516.7%Show ranking
Laundry appliance brands3rd of 517.2%Show ranking
Refrigerator double door brands3rd of 517.2%Show ranking
Microwave oven brands3rd of 517.4%Show ranking
Fridge freezer brands4th of 617.5%Show ranking
Clothes steamer brands3rd of 518%Show ranking
Induction oven brands2nd of 519%Show ranking
Washer and dryer brands2nd of 519.3%Show ranking
Upright freezer brands4th of 519.4%Show ranking
Air conditioner brands3rd of 521.3%Show ranking
Gas stove brands2nd of 421.3%Show ranking
Induction range brands2nd of 522.9%Show ranking
Gas dryer brands2nd of 323.3%Show ranking
LED wall brands3rd of 423.3%Show ranking
Mini fridge brands3rd of 523.5%Show ranking
Short throw projector brands2nd of 325.9%Show ranking
Bar fridge brands3rd of 426.8%Shown above
Dishwasher brands2nd of 627.3%Show ranking
Refrigerator brands1st of 539.4%Show ranking
Water purifier brands1st of 461.1%Show ranking

How is LG measured?

Brandwave collects information about searches that people make online using LG’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

3 branded search terms

  • lg com
  • lg washer
  • lg washing machine

Do you work for LG? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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