Brandwave

How popular isLG in search?

In September 2026, there were an estimated 427K branded searches for LG worldwide which is down 18.2% over the last 12 months. LG holds 7.4% estimated Share of Search among fridge brands worldwide and is ranked 6th of 15 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Electrolux26.1%
  2. Smeg20.2%
  3. Hisense11.7%
  4. Haier8.3%
  5. Beko7.8%
  6. LG7.4%
  7. Samsung6.1%
  8. Bosch2.9%
  9. Brass Monkey2.5%
  10. Dometic2%
  11. +5 more
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Which fridge brands compete with LG?

LG against fridge brands worldwide, by month

Share of Search by month for Electrolux, Smeg, Hisense, Haier, Beko, LG, Samsung, Bosch, Brass Monkey, Dometic. The figures are in the table below the chart.

View monthly share of search table
MonthElectroluxSmegHisenseHaierBekoLGSamsungBoschBrass MonkeyDometicMieleWestinghouseFisher & PaykelSKOPEAlpicool
Oct 202523.5%18.5%12.9%9.2%8.6%8.2%7.1%3.2%2.3%1.8%1.8%2.1%0.52%0.35%0.05%
Nov 202530.3%18.7%13.5%7.6%7.4%6%5.8%2.3%2%1.3%2.3%1.8%0.45%0.3%0.04%
Dec 202523.2%21.1%12.7%10.2%8.5%6.8%6.1%2.6%2.4%1.3%2.6%1.7%0.42%0.28%0.04%
Jan 202623.1%21.4%12.7%9%8.5%8%6.1%2.6%2.3%1.5%2.1%1.7%0.51%0.34%0.04%
Feb 202622.4%20.5%12.3%8.8%8.2%9.4%6.9%2.6%2.2%1.7%2.1%2%0.5%0.41%0.05%
Mar 202624.9%18.5%11.2%9.3%7.5%10.2%6.2%2.8%2.4%1.9%2.3%1.8%0.55%0.37%0.06%
Apr 202626.1%16.9%11.7%11.5%7.8%7.5%6.1%3%2.5%2%2%1.9%0.47%0.39%0.08%
May 202625.4%16.4%13.9%11.2%7.6%7.3%5.9%2.9%2.4%2.4%1.9%1.9%0.46%0.38%0.09%
Jun 202624.6%13.8%16.4%10.8%9%7.1%5.8%2.8%2.8%2.3%1.8%1.8%0.44%0.36%0.11%
Jul 202621.3%17.3%14.4%9.8%9.6%7.5%6.6%2.9%3%2.6%2%1.9%0.47%0.39%0.14%
Aug 202625.6%17.6%11.5%8.2%7.7%8.7%7.2%3.5%2.4%2.4%2.4%1.9%0.46%0.38%0.11%
Sep 202626.1%20.2%11.7%8.3%7.8%7.4%6.1%2.9%2.5%2%2%1.9%0.47%0.32%0.06%

  1. 1.Electrolux

    26.1%

    Held 1st. 1.5M estimated branded searches, 0% vs prior month. Share +0.6 points.

  2. 2.Smeg

    20.2%

    Held 2nd. 1.2M estimated branded searches, +12.1% vs prior month. Share +2.6 points.

  3. 3.Hisense

    11.7%

    Held 3rd. 673K estimated branded searches, 0% vs prior month. Share +0.2 points.

  4. 4.Haier

    8.3%

    Moved from 5th to 4th. 478K estimated branded searches, 0% vs prior month. Share +0.2 points.

  5. 5.Beko

    7.8%

    Moved from 6th to 5th. 450K estimated branded searches, 0% vs prior month. Share +0.2 points.

  6. 6.LG

    7.4%

    Moved from 4th to 6th. 427K estimated branded searches, -16.8% vs prior month. Share -1.3 points.

  7. 7.Samsung

    6.1%

    Held 7th. 352K estimated branded searches, -16.6% vs prior month. Share -1.1 points.

  8. 8.Bosch

    2.9%

    Held 8th. 169K estimated branded searches, -17.6% vs prior month. Share -0.6 points.

  9. 9.Brass Monkey

    2.5%

    Held 9th. 145K estimated branded searches, +1.3% vs prior month. Share +0.1 points.

  10. 10.Dometic

    2%

    Held 10th. 116K estimated branded searches, -18.4% vs prior month. Share -0.4 points.

  11. 11.Miele

    2%

    Held 11th. 113K estimated branded searches, -18.1% vs prior month. Share -0.4 points.

  12. 12.Westinghouse

    1.9%

    Held 12th. 110K estimated branded searches, 0% vs prior month. Share 0 points.

  13. 13.Fisher & Paykel

    0.47%

    Held 13th. 27.1K estimated branded searches, 0% vs prior month. Share 0 points.

  14. 14.SKOPE

    0.32%

    Held 14th. 18.1K estimated branded searches, -18.5% vs prior month. Share -0.1 points.

  15. 15.Alpicool

    0.06%

    Held 15th. 3.6K estimated branded searches, -45.5% vs prior month. Share 0 points.

Compare search popularity between LG and its closest rivals

Every comparison with LG

How has branded search demand for LG changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for LG worldwide fell from 522K to 427K.
  • Across the 12 months ending September 2026, LG’s estimated Share of Search among fridge brands worldwide decreased from 8.2% to 7.4%.
  • Across the 12 months ending September 2026, LG’s estimated Share of Search among fridge brands worldwide peaked at 10.2% in March 2026 and was lowest at 6% in November 2025.

How did search popularity change for fridge brands worldwide in September 2026?

  1. In September 2026, Smeg gained estimated Share of Search among fridge brands worldwide, from 17.6% to 20.2%.

  2. In September 2026, Electrolux gained estimated Share of Search among fridge brands worldwide, from 25.6% to 26.1%.

  3. In September 2026, LG lost estimated Share of Search among fridge brands worldwide, from 8.7% to 7.4%.

  4. In September 2026, Samsung lost estimated Share of Search among fridge brands worldwide, from 7.2% to 6.1%.

  5. In September 2026, Bosch lost estimated Share of Search among fridge brands worldwide, from 3.5% to 2.9%.

  6. In September 2026, Beko rose from 6th to 5th among fridge brands worldwide.

Where does LG compete?

LG is ranked in 47 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Home cinema brands6th of 82.9%Show ranking
Cordless vacuum brands5th of 83.5%Show ranking
Stick vacuum brands4th of 83.7%Show ranking
Party speaker brands5th of 63.9%Show ranking
External monitor brands4th of 54.4%Show ranking
Portable monitor brands4th of 54.4%Show ranking
TV brands6th of 74.9%Show ranking
Surround sound system brands5th of 75.8%Show ranking
Television brands4th of 56.4%Show ranking
Soundbar brands4th of 56.4%Show ranking
Washing machine brands7th of 126.7%Show ranking
Fridge brands6th of 157.4%Shown above
Soundbar with subwoofer brands3rd of 48%Show ranking
Computer monitor brands3rd of 58.1%Show ranking
Double wall oven brands4th of 88.7%Show ranking
Home appliance brands5th of 108.9%Show ranking
Fan coil brands5th of 59.1%Show ranking
Curved monitor brands3rd of 59.8%Show ranking
Induction cooktop brands4th of 79.9%Show ranking
Gas cooktop brands3rd of 711.1%Show ranking
Front load washer brands3rd of 512.4%Show ranking
Counter depth refrigerator brands3rd of 612.9%Show ranking
Induction stove brands3rd of 513%Show ranking
Microwave brands4th of 513.5%Show ranking
Freestanding gas range brands3rd of 413.7%Show ranking
Convection oven brands3rd of 714.3%Show ranking
Portable dishwasher brands3rd of 516.2%Show ranking
Clothes dryer brands2nd of 516.7%Show ranking
Laundry appliance brands3rd of 517.2%Show ranking
Refrigerator double door brands3rd of 517.2%Show ranking
Microwave oven brands3rd of 517.4%Show ranking
Fridge freezer brands4th of 617.5%Show ranking
Clothes steamer brands3rd of 518%Show ranking
Induction oven brands2nd of 519%Show ranking
Washer and dryer brands2nd of 519.3%Show ranking
Upright freezer brands4th of 519.4%Show ranking
Air conditioner brands3rd of 521.1%Show ranking
Gas stove brands2nd of 421.3%Show ranking
Induction range brands2nd of 522.9%Show ranking
Gas dryer brands2nd of 323.3%Show ranking
LED wall brands3rd of 423.3%Show ranking
Mini fridge brands3rd of 523.5%Show ranking
Short throw projector brands2nd of 325.9%Show ranking
Bar fridge brands3rd of 426.8%Show ranking
Dishwasher brands2nd of 627.3%Show ranking
Refrigerator brands1st of 539.4%Show ranking
Water purifier brands1st of 461.1%Show ranking

How is LG measured?

Brandwave collects information about searches that people make online using LG’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

3 branded search terms

  • lg com
  • lg washer
  • lg washing machine

Do you work for LG? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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