Brandwave

LG vs Sub-Zero:Which is more popular?

In September 2026, LG had more branded searches than Sub-Zero among counter depth refrigerator brands worldwide. LG had about 386,000 branded searches, while Sub-Zero had 33,100. LG made up 25.8% of all counter depth refrigerator brand searches we track, and Sub-Zero accounted for 2.2%. When we asked ChatGPT and Google AI Overviews about counter depth refrigerator brands, LG appeared in four of the five answers and Sub-Zero in two. LG was mentioned before Sub-Zero in three out of four answers.

Among counter depth refrigerator brands worldwide in September 2026

Who do people search for more?

LG, about 12 searches for every 1 for Sub-Zero

LG 386K searchesSub-Zero 33.1K searches

Who does AI mention more?

LG, mentioned in 4 of 5 answers, Sub-Zero in 2

LG in 4 of 5Sub-Zero in 2 of 5

Who does AI recommend more?

LG, named ahead of Sub-Zero in 3 of 4 answers

LG first in 3Sub-Zero first in 1

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Top counter depth refrigerator brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, LG was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Sub-Zero was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. LG was listed before Sub-Zero in three out of four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bosch1st
  2. LG2nd
  3. GE Profile3rd
  4. Sub-Zero4th
  5. KitchenAid5th
  6. Samsung6th
  7. Whirlpool–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • LG4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bosch4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • KitchenAid2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sub-Zero2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • GE Profile2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Samsung1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Whirlpool0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about counter depth refrigerator brands

5 answers

  • Asked ChatGPT

    “Which counter depth refrigerator brand should I buy?”

    1. 1LG
    2. 2Bosch
    3. 3GE Profile

  • Asked ChatGPT

    “What are the best counter depth refrigerator brands?”

    1. 1Bosch
    2. 2GE Profile
    3. 3LG
    4. 4KitchenAid
    5. 5Sub-Zero

  • Asked ChatGPT

    “What's the best counter depth refrigerator brand for a fitted kitchen?”

    1. 1Bosch
    2. 2Sub-Zero
    3. 3LG

  • Searched Google, AI Overview

    “best counter depth refrigerator”

    1. 1Bosch
    2. 2LG
    3. 3Samsung

  • Searched Google, AI Overview

    “counter depth fridge sizes”

    1. 1KitchenAid

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is LG or Sub-Zero more popular in search?

This chart shows how often people search Google for LG and Sub-Zero by name. Each line represents a brand's share of searches for all seven counter depth refrigerator brands we track, month by month, from English-language searches worldwide.

LG and Sub-Zero among counter depth refrigerator brands worldwide, by month

Share of searches by month for LG, Sub-Zero. The figures are in the table below the chart.

View monthly share of searches table
MonthKitchenAidLGSamsungSub-ZeroGE ProfileWhirlpoolBosch
Oct 202564.6%23.6%7.5%2%1.1%0.67%0.55%
Nov 202574.4%14.7%6.9%1.8%1.2%0.45%0.41%
Dec 202575.9%15.1%5.8%1.6%0.86%0.42%0.42%
Jan 202664.5%23.3%7.4%2.4%1.1%0.66%0.62%
Feb 202659.3%26.1%9.7%2.7%1%0.61%0.61%
Mar 202656.2%30%9.2%2.6%0.95%0.58%0.51%
Apr 202662.8%23.1%8.9%2.9%1.1%0.53%0.58%
May 202658.4%25.8%9.9%3.3%1.2%0.73%0.65%
Jun 202658.4%26.1%10.1%2.7%1.2%0.74%0.68%
Jul 202657.3%25.6%11.5%2.7%1.5%0.82%0.59%
Aug 202654.7%29.2%10.9%2.5%1.4%0.84%0.56%
Sep 202659%25.8%10.1%2.2%1.5%0.84%0.6%

How has the LG and Sub-Zero comparison changed over the last 12 months?

3 findings

How did search popularity change for counter depth refrigerator brands worldwide in September 2026?

2 changes

  1. In September 2026, LG lost share of searches among counter depth refrigerator brands worldwide, from 29.2% to 25.8%.

  2. Sub-Zero’s share of searches among counter depth refrigerator brands worldwide has lost ground for 3 months in a row, from 2.7% to 2.2% in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using LG’s and Sub-Zero’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

LG

2 branded search terms

  • lg com
  • lg washing machine

Sub-Zero

1 branded search term

  • sub zero refrigerator

How the Brand Demand Index is measured

Other head-to-heads among counter depth refrigerator brands

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