Brandwave

How popular isSub-Zero?

In September 2026, people searched for Sub-Zero by name about 33,100 times worldwide, an 18.3% decrease from the previous year. These searches made up 2.2% of all global counter depth refrigerator brand searches, placing Sub-Zero fourth out of seven brands. When we asked both ChatGPT and Google AI Overviews about counter depth refrigerator brands, Sub-Zero appeared in two of the five answers and was the fourth most recommended of the seven.

Search and AI answers in September 2026

Sub-Zero is the fourth most searched of 7 competitors and the fourth most recommended in AI answers.

  1. KitchenAidShare of searches 59%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  2. LGShare of searches 25.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  3. SamsungShare of searches 10.1%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
  4. Sub-ZeroShare of searches 2.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  5. GE ProfileShare of searches 1.5%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd

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Top counter depth refrigerator brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Sub-Zero was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Sub-Zero is the fourth most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bosch1st
  2. LG2nd
  3. GE Profile3rd
  4. Sub-Zero4th
  5. KitchenAid5th
  6. Samsung6th
  7. Whirlpool–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • LG4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bosch4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • KitchenAid2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sub-Zero2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • GE Profile2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Samsung1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Whirlpool0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about counter depth refrigerator brands

5 answers

  • Asked ChatGPT

    “Which counter depth refrigerator brand should I buy?”

    1. 1LG
    2. 2Bosch
    3. 3GE Profile

  • Asked ChatGPT

    “What are the best counter depth refrigerator brands?”

    1. 1Bosch
    2. 2GE Profile
    3. 3LG
    4. 4KitchenAid
    5. 5Sub-Zero

  • Asked ChatGPT

    “What's the best counter depth refrigerator brand for a fitted kitchen?”

    1. 1Bosch
    2. 2Sub-Zero
    3. 3LG

  • Searched Google, AI Overview

    “best counter depth refrigerator”

    1. 1Bosch
    2. 2LG
    3. 3Samsung

  • Searched Google, AI Overview

    “counter depth fridge sizes”

    1. 1KitchenAid

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which counter depth refrigerator brands compete with Sub-Zero?

Sub-Zero against counter depth refrigerator brands worldwide, by month

Share of searches by month for KitchenAid, LG, Samsung, Sub-Zero. The figures are in the table below the chart.

View monthly share of searches table
MonthKitchenAidLGSamsungSub-ZeroGE ProfileWhirlpoolBosch
Oct 202564.6%23.6%7.5%2%1.1%0.67%0.55%
Nov 202574.4%14.7%6.9%1.8%1.2%0.45%0.41%
Dec 202575.9%15.1%5.8%1.6%0.86%0.42%0.42%
Jan 202664.5%23.3%7.4%2.4%1.1%0.66%0.62%
Feb 202659.3%26.1%9.7%2.7%1%0.61%0.61%
Mar 202656.2%30%9.2%2.6%0.95%0.58%0.51%
Apr 202662.8%23.1%8.9%2.9%1.1%0.53%0.58%
May 202658.4%25.8%9.9%3.3%1.2%0.73%0.65%
Jun 202658.4%26.1%10.1%2.7%1.2%0.74%0.68%
Jul 202657.3%25.6%11.5%2.7%1.5%0.82%0.59%
Aug 202654.7%29.2%10.9%2.5%1.4%0.84%0.56%
Sep 202659%25.8%10.1%2.2%1.5%0.84%0.6%

  1. 1.KitchenAid

    59%

    Held 1st. 884K estimated branded searches, 0% vs prior month. Share +4.4 points.

  2. 2.LG

    25.8%

    Held 2nd. 386K estimated branded searches, -18.2% vs prior month. Share -3.4 points.

  3. 3.Samsung

    10.1%

    Held 3rd. 151K estimated branded searches, -14.2% vs prior month. Share -0.8 points.

  4. 4.Sub-Zero

    2.2%

    Held 4th. 33.1K estimated branded searches, -18.3% vs prior month. Share -0.3 points.

  5. 5.GE Profile

    1.5%

    Held 5th. 22.2K estimated branded searches, 0% vs prior month. Share +0.1 points.

  6. 6.Whirlpool

    0.84%

    Held 6th. 12.5K estimated branded searches, -7.4% vs prior month. Share 0 points.

  7. 7.Bosch

    0.6%

    Held 7th. 9K estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Sub-Zero and its closest rivals

Every comparison with Sub-Zero

11 comparisons

How has branded search demand for Sub-Zero changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Sub-Zero worldwide fell from 40.5K to 33.1K.
  • Across the 12 months ending September 2026, Sub-Zero’s share of searches among counter depth refrigerator brands worldwide peaked at 3.3% in May 2026 and was lowest at 1.6% in December 2025.

How did search popularity change for counter depth refrigerator brands worldwide in September 2026?

5 changes

  1. In September 2026, KitchenAid gained share of searches among counter depth refrigerator brands worldwide, from 54.7% to 59%.

  2. In September 2026, LG lost share of searches among counter depth refrigerator brands worldwide, from 29.2% to 25.8%.

  3. In September 2026, Samsung lost share of searches among counter depth refrigerator brands worldwide, from 10.9% to 10.1%.

  4. Sub-Zero’s share of searches among counter depth refrigerator brands worldwide has lost ground for 3 months in a row, from 2.7% to 2.2% in September 2026.

  5. Estimated monthly branded searches for Bosch worldwide fell 18.2% over 12 measured months, from 11K to 9K in September 2026.

How are Sub-Zero’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Sub-Zero’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • sub zero refrigerator

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How the Brand Demand Index is measured

Where does Sub-Zero compete?

Sub-Zero is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Under counter freezer brands5th of 71.9%Show ranking
Counter depth refrigerator brands4th of 72.2%Shown above
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Is Sub-Zero your brand?

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