Sub-Zero vs Whirlpool:Which is more popular?
In September 2026, Sub-Zero had more branded searches than Whirlpool among counter depth refrigerator brands worldwide. Sub-Zero had about 33,100 branded searches, while Whirlpool had 12,500. Sub-Zero made up 2.2% of all counter depth refrigerator brand searches we track, and Whirlpool accounted for 0.84%. When we asked ChatGPT and Google AI Overviews about counter depth refrigerator brands, Sub-Zero appeared in two of the five answers and Whirlpool in none.
Who do people search for more?
Sub-Zero, about 3 searches for every 1 for Whirlpool
Who does AI mention more?
Sub-Zero, mentioned in 2 of 5 answers, Whirlpool in 0
Who does AI recommend more?
Sub-Zero, the only one of the two named
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Top counter depth refrigerator brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Sub-Zero was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Whirlpool did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Bosch1st
LG2nd
GE Profile3rd- Sub-Zero4th
KitchenAid5th
Samsung6th
Whirlpool–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- LG4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Bosch4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- KitchenAid2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Sub-Zero2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- GE Profile2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Samsung1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Whirlpool0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about counter depth refrigerator brands
5 answers
Asked ChatGPT
“Which counter depth refrigerator brand should I buy?”
Asked ChatGPT
“What are the best counter depth refrigerator brands?”
Asked ChatGPT
“What's the best counter depth refrigerator brand for a fitted kitchen?”
Searched Google, AI Overview
“best counter depth refrigerator”
Searched Google, AI Overview
“counter depth fridge sizes”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Sub-Zero or Whirlpool more popular in search?
This chart shows how often people search Google for Sub-Zero and Whirlpool by name. Each line represents a brand's share of searches for all seven counter depth refrigerator brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Sub-Zero, Whirlpool. The figures are in the table below the chart.
View monthly share of searches table
| Month | KitchenAid | LG | Samsung | Sub-Zero | GE Profile | Whirlpool | Bosch |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 64.6% | 23.6% | 7.5% | 2% | 1.1% | 0.67% | 0.55% |
| Nov 2025 | 74.4% | 14.7% | 6.9% | 1.8% | 1.2% | 0.45% | 0.41% |
| Dec 2025 | 75.9% | 15.1% | 5.8% | 1.6% | 0.86% | 0.42% | 0.42% |
| Jan 2026 | 64.5% | 23.3% | 7.4% | 2.4% | 1.1% | 0.66% | 0.62% |
| Feb 2026 | 59.3% | 26.1% | 9.7% | 2.7% | 1% | 0.61% | 0.61% |
| Mar 2026 | 56.2% | 30% | 9.2% | 2.6% | 0.95% | 0.58% | 0.51% |
| Apr 2026 | 62.8% | 23.1% | 8.9% | 2.9% | 1.1% | 0.53% | 0.58% |
| May 2026 | 58.4% | 25.8% | 9.9% | 3.3% | 1.2% | 0.73% | 0.65% |
| Jun 2026 | 58.4% | 26.1% | 10.1% | 2.7% | 1.2% | 0.74% | 0.68% |
| Jul 2026 | 57.3% | 25.6% | 11.5% | 2.7% | 1.5% | 0.82% | 0.59% |
| Aug 2026 | 54.7% | 29.2% | 10.9% | 2.5% | 1.4% | 0.84% | 0.56% |
| Sep 2026 | 59% | 25.8% | 10.1% | 2.2% | 1.5% | 0.84% | 0.6% |
How has the Sub-Zero and Whirlpool comparison changed over the last 12 months?
3 findings
- Sub-Zero was ahead of Whirlpool in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Sub-Zero’s share of searches among counter depth refrigerator brands worldwide moved from 2% to 2.2%, and its estimated monthly branded searches moved from 40.5K to 33.1K.
- Across the 12 months ending September 2026, Whirlpool’s share of searches among counter depth refrigerator brands worldwide moved from 0.67% to 0.84%, and its estimated monthly branded searches moved from 13.5K to 12.5K.
How did search popularity change for counter depth refrigerator brands worldwide in September 2026?
1 change
Sub-Zero’s share of searches among counter depth refrigerator brands worldwide has lost ground for 3 months in a row, from 2.7% to 2.2% in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Sub-Zero’s and Whirlpool’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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